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Inbox: Letters to the Editor for April 2024

“Loved the February article. Fantastic tips from people in the know.”




  • Loved the February article. Fantastic tips from people in the know. — Cynthia S., Lewis Center, OH
  • As always, very relevant, timely ideas and points, most of which we already do or should know. Great refresher. — Abe Z., Brooklyn, NY
  • Just wonder what EPCs are doing with old lenses … can they be recycled? — Julie U. Jupiter, FL

EDITOR’S NOTE: What do you do with your old lenses? Drop us a line at and let us know!

  • You can’t be all things to all people (patients). Find what you like and be the best at that. — Kathryn C., Lititz, PA
  • Let’s talk more about using AI in optometry! — Ben T., Miami, FL

EDITOR’S NOTE: AI is such a beast it’s hard to know where to begin tackling it, but we’ve got a column that scratches the surface of where ECPs can start here.

  • Amidst setting up a mentorship program in the industry, where I plan to connect mentors and mentees, I’ve absolutely loved flipping through INVISION articles spotlighting leadership within optical. Being part of the Brain Squad fosters camaraderie and fuels idea sharing, which I feel so lucky to be a part of. Cheers, and kudos on the great work. — Maggie C., Winston Salem, NC
  • Leverage social media platforms like Instagram and TikTok to showcase your practice’s unique atmosphere, products and collaborations, and to connect with potential patients on a personal level. Invest in ongoing staff training and development programs to ensure your team stays up to date with the latest industry trends and technologies. There are so many regional shows in just about every state; find yours! — Heather H., Denver, CO
  • Raise your prices! Raise the bar please! We are worth it! And fight to get refractions paid. We are the only ones who can help people see. Charge appropriately. — Patti R., North Andover, MA



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