Online Only Archives

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Best Practices: Matt Rosner on Building a Specialty Practice

What it actually takes to build a specialty eyecare practice that lasts

Best Practices1 month ago

Best Practices: Storytelling in Eye Care Practices

How storytelling shapes patient perception and turns everyday eyecare interactions into memorable experiences
Online Only1 month ago

Don’t Ditch Your Resolution

Why identity, not willpower, sustains change.
Best Practices2 months ago

Best Practices: Building a Better Practice Through Continuous Training

How continuous training and a clear mission transform the way practices operate, engage patients, and develop their teams
Best Practices2 months ago

Best Practices: Adam Cherry on Lens Selection

Lens decisions set the foundation long before brands, upgrades, or pricing enter the conversation.
Sponsored by EssilorLuxottica

CTX: Flexible, Lightweight and Ready for Anything

Ray-Ban’s newest copper-titanium alloy frames combine high performance with the comfort, longevity, and refined look your patients demand.
Best Practices3 months ago

Best Practices: Colton Calandrella on Maximizing Your EHR

Get more out of your Electronic Health Records system
Sponsored by

New Varilux® Immersia™

Varilux’s XR Series is created with over a million eyeglass-wearer data points, so it predicts your natural eye movement.
Online Only4 months ago

Optometrists and VR/AR-Related Eye Health Concerns

What role ODs play in this emerging technology.
Best Practices4 months ago

Best Practices: Bill Gerber on Leveraging Technology in Your Practice

How practices can make technology work for them, not against them
Best Practices4 months ago

Best Practices: Curating a Better Dispensary

Transform your optical from a display area into a curated reflection of your brand
Online Only4 months ago

Bridging the Gap Between the Boardroom and the Exam Room 

IMPLEMENTING “SYSTEMIC EMPATHY” so executives and ECPs can stop feeling like opponents and start acting like partners. By Benjamin Thayil, OD Founder, LeadOD, and President, Lifetime Vision and...
Online Only4 months ago

Navigating the Job Market: Insider Tips For Landing Your Dream Optometry Position

See four essential stages to securing and developing your ideal job in optometry.
Best Practices4 months ago

Best Practices: Greg Naes on Building a Wellness and Performance Business

How performance-driven eyewear and wellness-focused care can transform patient outcomes and practice growth
Best Practices4 months ago

Best Practices: True Entrepreneurship in Eyecare

Rethink what it means to be an entrepreneur in optometry
Sponsored by Shamir

Precision Vision Technology: From the F1 Track to Your Patients’ Daily Drive

See the Road Ahead
Online Only5 months ago

Celebrate Hispanic Heritage Month

20% of the U.S. population is of Hispanic origin. Here are some ways to welcome that diversity into your practice.
Best Practices6 months ago

Best Practices: Samantha Toth on Creating Company Culture

How intentional company culture fuels stronger teams and better patient experiences
Best Practices6 months ago

Best Practices: Erich Mattei on Cold Starting a Practice

Essential steps to successfully launching a cold start optometry practice
Best Practices7 months ago

Best Practices: Matt Rosner on Organizational Growth in Eyecare

Thriving practices are rooted in a clearly defined mission, vision, and set of values that shape every decision

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Online Only

Best Practices: Matt Rosner on Building a Specialty Practice

Best Practices: Storytelling in Eye Care Practices

Don’t Ditch Your Resolution

Best Practices: Building a Better Practice Through Continuous Training

Best Practices: Adam Cherry on Lens Selection

CTX: Flexible, Lightweight and Ready for Anything

Best Practices: Colton Calandrella on Maximizing Your EHR

New Varilux® Immersia™

Optometrists and VR/AR-Related Eye Health Concerns

Best Practices: Bill Gerber on Leveraging Technology in Your Practice

Best Practices: Curating a Better Dispensary

Bridging the Gap Between the Boardroom and the Exam Room

Navigating the Job Market: Insider Tips For Landing Your Dream Optometry Position

Best Practices: Greg Naes on Building a Wellness and Performance Business

Best Practices: True Entrepreneurship in Eyecare

Precision Vision Technology: From the F1 Track to Your Patients’ Daily Drive

Celebrate Hispanic Heritage Month

Best Practices: Samantha Toth on Creating Company Culture

Best Practices: Erich Mattei on Cold Starting a Practice

Best Practices: Matt Rosner on Organizational Growth in Eyecare

ECPs Share their Best-Selling Collections for January 2026

32 Small, Smart Changes That Can Have a Big Impact on Your Business

The Bottom Line: Stacking Micro-Improvements for Increased Revenue

Spring Buying Spotlight

Optical Industry Revenue on the Rise and More of What You Need to Know for March

Best Practices: Matt Rosner on Building a Specialty Practice

11 Images That Show Why Sea Eye Care in Norfolk, VA Was Named One of America’s Finest Optical Retailers

These 9 Frames Show Why Fit Is the Real Statement

8 New Releases Bringing Edge, Energy and Innovation

Institute a ‘Stupid’ Ritual and More To-Dos for March

Essilor® Stellest® Lenses

Best Practices: Matt Rosner on Building a Specialty Practice

Best Practices: Storytelling in Eye Care Practices

Best Practices: Building a Better Practice Through Continuous Training

Best Practices: Adam Cherry on Lens Selection

INVISIONMAG.COM

Online Only

Best Practices: Matt Rosner on Building a Specialty Practice

Best Practices: Storytelling in Eye Care Practices

Don’t Ditch Your Resolution

Best Practices: Building a Better Practice Through Continuous Training

Best Practices: Adam Cherry on Lens Selection

CTX: Flexible, Lightweight and Ready for Anything

Best Practices: Colton Calandrella on Maximizing Your EHR

New Varilux® Immersia™

Optometrists and VR/AR-Related Eye Health Concerns

Best Practices: Bill Gerber on Leveraging Technology in Your Practice

Best Practices: Curating a Better Dispensary

Bridging the Gap Between the Boardroom and the Exam Room

Navigating the Job Market: Insider Tips For Landing Your Dream Optometry Position

Best Practices: Greg Naes on Building a Wellness and Performance Business

Best Practices: True Entrepreneurship in Eyecare

Precision Vision Technology: From the F1 Track to Your Patients’ Daily Drive

Celebrate Hispanic Heritage Month

Best Practices: Samantha Toth on Creating Company Culture

Best Practices: Erich Mattei on Cold Starting a Practice

Best Practices: Matt Rosner on Organizational Growth in Eyecare

ECPs Share their Best-Selling Collections for January 2026

32 Small, Smart Changes That Can Have a Big Impact on Your Business

The Bottom Line: Stacking Micro-Improvements for Increased Revenue

Spring Buying Spotlight

Optical Industry Revenue on the Rise and More of What You Need to Know for March

Best Practices: Matt Rosner on Building a Specialty Practice

11 Images That Show Why Sea Eye Care in Norfolk, VA Was Named One of America’s Finest Optical Retailers

These 9 Frames Show Why Fit Is the Real Statement

8 New Releases Bringing Edge, Energy and Innovation

Institute a ‘Stupid’ Ritual and More To-Dos for March

Essilor® Stellest® Lenses

Best Practices: Matt Rosner on Building a Specialty Practice

Best Practices: Storytelling in Eye Care Practices

Best Practices: Building a Better Practice Through Continuous Training

Best Practices: Adam Cherry on Lens Selection

Bridging the Gap Between the Boardroom and the Exam Room 

Navigating the Job Market: Insider Tips For Landing Your Dream Optometry Position