The rest of you are missing out on a valuable marketing opportunity.
You're a talented bunch! Some of you should go on the road.
Many of the rest would like to offer it.
Rx lenses are made but they never get dispensed so that a plano sun gets covered by insurance.
AR coatings are obviously a must and one specific material is most of your MVP.
Sunwear sales are on the rise for summer.
Plus it has the added benefit of showing them you value them.
There are some familiar faces but some fun surprises too!
Lots of brand name variety.
As with the beeper, the medical industry seems to be a stalwart holdout for this old school piece of equipment.
6 experts explain how to win them over early.
They spent most of the all-expenses-paid trip in the hotel bar.
Spring is near and sun sales are picking up.
Here's how their relationships work.
More education, earlier ownership and trusting your gut more were all pretty popular.
And congrats to those who have never received one!
But each and every one of you said it taught you something valuable.
Should the optician/owner pursue their non-compete?
Unsurprisingly, sun sales were soft.
And their patients appreciate the human touch.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.