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ECPs Share their Best-Selling Collections for November 2023

Consumer spending is tightening and it was a very tight race for the top sun spot.




The Tiffany from SALT.
The Tiffany from SALT. Optics moves further away from thick and chunky acetates into softened, thinner profiles and classic styling. With functional rivet hinges and 100% Made In Japan from high quality Japanese componentry, the Tiffany comes in nine color options, Oasis shown. MSRP: $400

The SALT. Tiffany; it is a great classic shape and available in so many different colors. Perfect for so many patients. — Gayle Bergthold, Capital Eye, Austin, TX


Unexpectedly inverted, the single bridge mirrors the curve of Tiger Lily flowers to create the illusion of upturned corners for a distinctly elongated and graceful silhouette on this combination frame. This style is available in two color-pairings and is shown in Dark Tortoise with Gold and HCL Bronze lenses. MSRP: $409

In glasses, LAFONT and CAROLINA HERRERA. In sun, the MAUI JIM Tiger Lily . — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN

  • We had a lot of Flexon eyeglass sales and in sun, people never tire of the Oakley Flak Jacket! — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
Top-selling vision brands in November

Tom Ford (5), Ray-Ban (4), Charmant (3), La Eyeworks (3), Gucci (2), Lightec (2), Rodenstock (2), SD Eyes (2))


Maui Jim (12), Ray-Ban (8), Oakley (7), Rodenstock (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in November. Join at

  • In glasses, Lindberg, State and Prodesign. We also just introduced l.a. Eyeworks and it is doing well so far. In sun, Maui Jim. Bar none. — Pablo Mercado, Highland Eye Boutique, Atlanta, GA
  • Ray-Ban glasses, they are our lowest price point on the boards. In sun, Maui Jim, patients love the quality. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Etnia Barcelona glasses and Ray-Ban suns. — Tania Perez, Eye Designs Optical and Vision Care, St. Petersburg, FL
  • Rodenstock in both. — Chris Clark, Oskaloosa Vision Center, Oskaloosa, IA
  • PEPE JEANS glasses from SD eyes, comes with a sunglass. — Carolann Speranzo, Second Sight, Quincy, MA
  • In optical, Dutz, colorful and unique at a reasonable price point, and Dandys, the rough collection did well with men. In sun, Dita had some cool releases that customers were excited for. — Jordan Flitter, Paris West Optical, Baltimore, MD
  • l.a. eyeworks in both because we had a trunk show. Archie was a winner, as well as the titaniums. The Wren makes a beautiful sun. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • In ophthalmic, our house brands because they’re economical. In sun, Ray-Ban, it’s the only brand we carry. — Bev Tomas, Holland Family Eyecare, East Stroudsburg, PA
  • Coco Song for women and Lightec for men. Both lines very on trend and beautiful, but still affordable. Ray-Ban suns. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • Nicole Miller extended sizes for women. Very nice simplistic styles for women with larger head dimensions. In sun, any Oakley. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Altair, Ray-Ban and Oakley, all styles with good color selections. In sun, Ray-Ban, Oakley and Nike, good styles. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Ray-Ban in both. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Polo glasses, a nice return to updated classic styles. In sun, Coach. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • As money gets tighter in our region, we’re seeing an uptick in budget-friendly and far-thinking purchases. SD Eyes was up for affordable purchases and Tura‘s TitanFlex frames were selling well due to their longevity and durability. In sun, Wiley X. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Tom Ford for both men and women in sun and ophthalmic. Superflex glasses for kids. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Tom Ford, the new optical styles are fantastic. The Oakley sun wraps seem to be doing well. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Pipeliner in both. — Buddy Vidrine, Acadian Optical, Baton Rouge, LA
  • MODO, ECO and Garrett Leight opticals; Smith and Chemestrie Clips in sun. — Travis LeFevre, Krystal Vision & LFVR Eyewear, Logan, UT
  • Tom Ford glasses and Ray-Ban suns. — Marcia Emerson, Kenneth D. Boltz, O.D., Dublin, OH
  • l.a. eyeworks glasses because they are always so funky and fun. In sun, Moscot always sells so well because it is such a perfect unisex line. Everyone can wear it and it is timeless. Garrett Leight sold well too. — Nancy Revis, Uber Optics, Petaluma, CA
  • Taylor Madison glasses, Maui Jim suns. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • Gucci glasses. — Ben Thayil, OD, Lifetime Vision and Eye Care, Miami, FL
  • The Adira Sally from Clearvision. It’s a rectangle petite frame that our patients were legit fighting over. I had to remind them that I could order more. In sun, Maui Jim leads the way again. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Best-selling for women were again Charmant and Lilly Pulitzer. For men, Morel and Charmant. In sun, Maui Jim … you almost don’t have to sell them. People ask for them by name and they have a very loyal following. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Silhouette and WOOW in optical and Maui Jim in sun. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • Elle and Eddie Bauer with magnetic clip-ons. The value is there and the design is excellent. In sun, Ray-Ban, because everyone knows the brand. — Thomas Sacilowski, Eye Sight Medical Center, Tonawanda, NY
  • Ted Baker, David Beckham, and Missoni glasses; Kate Spade and Ray-Ban suns. — Amy Donoho, 20/20 Optical, Fergus Falls, MN
  • Charmant Titanium, specifically drilled rimless, and in sun, Oakley. — Robert Lootens, Physicians Optical Service, Jefferson City MO
  • The Boss Women’s new line! People loved how simple and lightweight they are. — Samantha Humes, Clavenna Vision Institute, Birmingham, MI
  • The Tom Ford 5812 in optical and Oakley suns. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Flexon, Oakley, Lindberg, State, Prodesign, l.a. Eyeworks, Maui Jim, Ray-Ban, Etnia Barcelona, Rodenstock, PEPE JEANS, Dutz, Dandys, Coco Song, Lightec, Altair, Polo, Nike, Coach, SD Eyes, Tura, Tom Ford, Superflex, Pipeliner, MODO, ECO, Garrett Leight, Chemestrie, Rodenstock, Gucci, St Laurent, L’Amy, Tom Ford, Jimmy Crystal, Ted Baker, David Beckham, Kenmark, Kate Spade, Missoni, Dragon, OVVO, Legre, Struktur, 
  • , all had new frames that got the staff excited. In sun, Maui Jim. — Kathy Collins, OD, Kissel Eye Care, Lititz, PA
  • We had a big uptick in Marchon NYC. There wasn’t a day we didn’t sell a couple. People have been looking for a more classic style in plastic frames this season. In sun, Maui Jim and Oakley were neck and neck but Maui Jim pulled ahead by one pair! — Matt Combs, Physicians Optical, McMinnville, OR
  • Gucci, St Laurent, and Tom Ford glasses. — Maui Jim suns. Shawndra Frasier, Taylor Optical, Salt Lake City, UT
  • L’Amy and Kenmark glasses across the board. We only sell Rx suns for now. — Dr. Kenneth Weiner, OD, Livingston, NJ
  • Ray-Ban glasses and Maui Jim suns. — Adam Doyle, Pearle Vision, Madison, AL
  • Charmant glasses and Jimmy Crystal suns. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • Rodenstock in both. — Chris Dudley, Better Spectacles, Tampa, FL

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