Carry On As optical display trends evolve, think ‘breathing’ and ‘branding’ This article originally appeared in the March 2016 edition of INVISION. A marketing campaign from...
IT’S A WRAP 1 We’ve seen plenty of eye chart ties, but this soft pashmina scarf from Cyberoptix TieLab is another fashion option perfect for the...
Carry On From customer service to advertising, little bags are big multitaskers. This article originally appeared in the February 2016 edition of INVISION. In a lifetime...
DESIGN STAR 1 Guess who beat Apple, Nest and other design darlings in the consumer category at the 2015 Design Week Awards in Britain? That’s right:...
STICK WITH IT 1 Whether or not you actually buy NERD WAX for your customers, you at least have to check out the company’s FAQ page,...
SMUDGE SOLUTIONS Quality cleaning cloths can add value to the customer experience This article originally appeared in the November-December 2015 edition of INVISION. Picture this: A...
SUDDEN SALES 1 Ignite impulse buys with a compact counter display of Mod Pod Readers from MODERN OPTICAL. About the size of a pen, these ophthalmic-quality...
HAVE A SEAT Exam chairs should boost comfort for your patients (and for you) This article originally appeared in the October 2015 edition of INVISION. Sitting...
TIE THIS ONE ON! 1 Fashion alert: Here’s the accessory of the season for males in the eyecare industry. OK, we just made that up, but...
ON THE RISE 1 An angled frame stand from EYE DESIGNS showcases up to five frames. Also new: stackable magnetic cubes that can be used individually...
How can I boost impulse purchases? Never underestimate the power of your staff wearing the products you sell, whether it’s frames or other face-enhancing products. Bernadette...
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