For years, traditional notions of men’s, women’s, and unisex have dictated how we showcase eyewear to consumers. Time for ECPs to make a shift.
Art may imitate life but that doesn’t mean it still can’t teach us a few things we can use in the real world.
It is not just about fashion… it’s a representation of your strengths, passion, values, and skill set.
Develop your unique brand, teach your team members, and start attracting your ideal clients to your practice.
Eyewear image expert Wendy Buchanan explains how she put her Spec Style approach to good use on national TV.
Styling expert Wendy Buchanan went on national T.V. The pressure was on. Her styling system stole the show.
Follow your curiosity to higher sales, a happier and more loyal clientele base, and workplace satisfaction.
Set yourself up for success by winning over prospective clients when they first enter your optical business.
Eyewear style expert Wendy Buchanan shares her insights in a new monthly column. This month: Selling 14 pairs at once!
But fashion may be … Every time you hear the word “selling” replace it in your head with “styling” and see your multiple pair sales flourish.
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