Buzz Session Archives

Buzz Session

We Wanted to Know if a Marketing or Advertising Effort Ever Backfired on You

Many of you remain unscathed — or don’t even bother with much marketing — but some of you had some...

Business & Practice Management1 month ago

We Wanted to Know if There Is a Trend, Product, or Buzzword You Think Is Overrated or Misunderstood

And boy did you have strong opinions!
Buzz Session2 months ago

We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024

There were definitely some reoccurring themes!
Buzz Session3 months ago

We Asked What a Reality Show Based on Your Business Would Be Called and Boy Did You Come Through

Not going to lie, we would watch some of these shows!
Buzz Session4 months ago

We Wanted to Know What Inspires You in the Optical Industry

Your responses were many, varied and … inspiring.
Buzz Session6 months ago

We Asked and Your Answered: How Can We Be More United as a Profession?

Turns out you all pretty much agree education and collaboration are the way forward.
Buzz Session8 months ago

We Asked Which Eyewear Trend or Style You Personally Despised and Boy, Did You Come Through!

It’s giving new meaning to haters gonna hate.
Buzz Session9 months ago

We Asked ECPs Their Thoughts on Professional Licensing and the Future of Refraction

And just like state opticianry requirements, your opinions were all over the place.
Buzz Session11 months ago

We Asked ECPs: “What’s Your Idea of a Perfect Day in Your Business?” Here Are Their Answers

Turns out it really doesn’t take much: on-time customers, pleasant patients, mulitple pair sales and all private pay! Bonus, if you’re not even there when it...
Buzz Session11 months ago

ECPs Offer Low-Effort/High-Impact Ideas for Creating Buzz

From streamlined selling approaches to successful marketing tactics, they’re sharing the goods.
Buzz Session1 year ago

Here’s What ECPs Would Tell Their Employees in a Single Sentence

Lots of words of encouragement and an overwhelming fear that the place might burn down reigned supreme.
Buzz Session1 year ago

Nunchucks, Technology and Apps, and IPL Are Just a Few of the New Skills ECPs Learned in the Last Year

Kudos! From soft skills to hard ones, you all ended the year off more skilled than when you started.
Buzz Session1 year ago

We Asked ECPs What Took Them a Surprisingly Long Time to Realize They Were Doing Wrong

Their responses were both understandable and hilarious.
Buzz Session1 year ago

Start the Year on a Positive Note! ECPs Share the Last Thing That Brought a Smile to Their Face

They prove even the little things can bring a lot of joy.
Buzz Session1 year ago

ECPs Weigh In on the Concept of ‘Slow Selling’ in Their Businesses

It’s a mixed bag of opinion with many having shifted due to the COVID-era rise in the popularity of the appointment-only model.
Buzz Session1 year ago

ECPs Share the Hardware and Software They Can’t Live Without

From the simple to the high-tech, their favorites run the gamut.
Buzz Session2 years ago

We Asked ECPs for Advice on Attending Vision Expo West in Las Vegas in 5 Words or Less

Many were the model of efficiency and got it done in fewer!
Buzz Session2 years ago

Not All Employee Discounts Are Created Equal! ECPs Share What Perks — If Any — They Get From Their Place of Work

From the non-existent to the wildly generous, these staff allowances run the gamut.
Buzz Session2 years ago

“Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By

They seemed innocuous at first but over time became more and more profound.
Buzz Session2 years ago

ECPs Share the Cellphone and Computer Shortcuts They Couldn’t Live Without

How many of these do you use … or even know about?

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INVISIONMAG.COM

Buzz Session

We Wanted to Know if a Marketing or Advertising Effort Ever Backfired on You

We Wanted to Know if There Is a Trend, Product, or Buzzword You Think Is Overrated or Misunderstood

We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024

We Asked What a Reality Show Based on Your Business Would Be Called and Boy Did You Come Through

We Wanted to Know What Inspires You in the Optical Industry

We Asked and Your Answered: How Can We Be More United as a Profession?

We Asked Which Eyewear Trend or Style You Personally Despised and Boy, Did You Come Through!

We Asked ECPs Their Thoughts on Professional Licensing and the Future of Refraction

We Asked ECPs: “What’s Your Idea of a Perfect Day in Your Business?” Here Are Their Answers

ECPs Offer Low-Effort/High-Impact Ideas for Creating Buzz

Here’s What ECPs Would Tell Their Employees in a Single Sentence

Nunchucks, Technology and Apps, and IPL Are Just a Few of the New Skills ECPs Learned in the Last Year

We Asked ECPs What Took Them a Surprisingly Long Time to Realize They Were Doing Wrong

Start the Year on a Positive Note! ECPs Share the Last Thing That Brought a Smile to Their Face

ECPs Weigh In on the Concept of ‘Slow Selling’ in Their Businesses

ECPs Share the Hardware and Software They Can’t Live Without

We Asked ECPs for Advice on Attending Vision Expo West in Las Vegas in 5 Words or Less

Not All Employee Discounts Are Created Equal! ECPs Share What Perks — If Any — They Get From Their Place of Work

“Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By

ECPs Share the Cellphone and Computer Shortcuts They Couldn’t Live Without

This Women’s Eye Health & Safety Month, the OneSight EssilorLuxottica Foundation Highlights Innovative Programs Expanding Vision Care Access to Women Globally

Prevent Blindness Declares May as First-ever Inherited Retinal Disease (IRD) Genetic Testing Awareness Month

World Council of Optometry and CooperVision Partner on Myopia Management Navigator Educational Resource

The Fred Hollows Foundation Proudly Supports 2030 IN SIGHT LIVE

An Optician Who Is Living the Dream of Owning Her Own Business But Admits It Doesn’t Allow Much Opportunity for Time Off

This Philly Eyecare Business Sends a Message With Its Branding…

11 Images That Show Why The Novel Eye in North Kingstown Was Named One of America’s Finest Optical Retailers for 2023-24

What If I Told You a $15 Investment Could Double Your Business Revenue?

11 Eyecare Businesses and Their Formulas for Trunk Show Success

How Do I Motivate My Staff When Things Slow and More of Your Questions Answered

Eyecare Shenanigans: Eyes in Space!

Meet the Next Generation of Smart Glasses

MasterClass: Redefining Retail as Slow Retail

Eyecare Shenanigans: 2023’s Top Optometry Articles in Invision Magazine

Leadership, Empathy, and a Noble Cause