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Here’s Your Chance to Join INVISION’s Monthly Survey Panel, the Brain Squad!

It's only four minutes a month, and yet it provides so much to members.

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The Brain Squad is INVISION’s monthly survey panel, made up of owners and top managers of eyecare businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INVISION.

ABOVE: See Brain Squad members in their INVISION gear — from left to right, Ron Catterson, Caitlin Wicka, Robert Easton and Dr. Jamie Lawson.

JOIN NOW!

 

FREQUENTLY ASKED QUESTIONS

How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.

What kind of questions are on the surveys?

Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling eyewear and sunwear brands, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.

Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INVISION. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

So what’s in it for me?

  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INVISION doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INVISION editors on the issues that matter most to you.
  • A better INVISION. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INVISION a better, more useful resource for all eyecare professionals.
  • Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free INVISION Brain Squad t-shirt. Wear it proudly as a sporty symbol of your eyecare nerd-hood.

Check out Brain Squad members sporting their very own “Eye Geek” t-shirts.

 

JOIN NOW!

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Inbox: Letters From Our Readers for September 2018

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Great job on the magazine as always. I read it cover to cover! Scott Felten, Fox Valley Family Eye Care, Little Chute, WI

  • Love the magazine! Candy Crone, Wayne Optical, York, PA
  • This is a great magazine full of important information about how to make your business better. Glad to get the emails and magazine! Thank you. Kaleena Ma, Mk Vision Center, Forest Hills, NY
  • The only optical publication I enjoy. It’s not just an ad for the big manufacturers. Daniel Hiffman, Diagnostic Eye Center, Houston, TX
  • Your America’s Finest helps us to remember one size does not fit all and all types of retail approaches can work if you work at it. Dr. Miller’s mantra “Give Better” struck a chord with me. Your Tip Sheet reminds us that there are all kinds of ways to do things that we may not have thought of. Bob Mcbeath, Edina Eye, Edina, MN
  • Always respect and be able to smile and joke with your employees. Always tell them thanks and you care about them and their family! Alexander Saper, Great Glasses, Houston, TX
  • I am still new to the optometry business but truly appreciate the openness and honesty of the responses and comments of all the Brian Squad members. Bryan Hartgrave, Vision Solutions, Lamar, MO
  • You’re still my fave! Always on the top of the stack in the bathroom! Jim Williams, Eye to Eye, Mexico, MO

This article originally appeared in the October 2018 edition of INVISION.     

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Inbox: Letters From Our Readers for July/August 2018

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Love your magazine. We read it from cover to cover. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY

  • Love the offices! Pam Peters, Midwest Eye, Downers Grove, IL
  • Always enjoy reading INVISION. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Always amazing!!! William Chancellor, Eye Can See Eyewear, Mcdonough, GA
  • Always love when my INVISION magazine comes in. I look forward to it; all others are thrown in the recycle bin. Julie Uram, Optical Oasis, Jupiter, FL
  • Lots of shakeups, especially in lab acquisitions. John Lashorne, Brown County Eye Care, Nashville, IN
  • I love being a part of the eyecare business. I have learned so much about everything from eye health to how to fit a patient with glasses. Making people feel good about how they look. The best has been helping people see better. It’s such an awesome experience for someone to see better after years of struggling. Stacey Korte, Rockford Family Eyecare, Rockford, MI
  • Keep up the good work!! Mark Perry, OD, Vision Health Institute, Orlando,FL

This article originally appeared in the September 2018 edition of INVISION.     

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Inbox: Letters From Our Readers for April 2018

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Magazines need love too. Thank you for our latest round of back pats!

  • You guys and ladies cover all the bases. Love reading each issue cover to cover. Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • Really enjoying your magazine. Seems very real, rather than loaded with statistics and metrics. Thanks! Brian Parker, Temecula Eye Center, Temecula, CA
  • Love the enthusiasm INVISION has about eyewear! My PeopleAngel Miller, Cynthiana Vision Center, Cynthiana, KY
  • March is the first one I read, keep up the great work! Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • There were many tips on how to differentiate your shop.  I also loved the irate early patient article.  I take care of patients 24-7 and rarely is one grateful for me coming in early or on a Saturday. But if I’m in the shop on a day off decorating or just catching up, I will ALWAYS open my door to a patient.  Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • It has always been true and always overlooked. While you must be aware of what your competition is up to you must find your own way to satisfying your clients. Your magazine continues to point that out with each edition. Keep it up! Bob McBeath, Edina Eye, Edina, MN
  • Best Magazine in our profession. Read it cover to cover the day I receive it in the mail. Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA

This article originally appeared in the May 2018 edition of INVISION.   

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