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Here’s Your Chance to Join INVISION’s Monthly Survey Panel, the Brain Squad!

It's only four minutes a month, and yet it provides so much to members.

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The Brain Squad is INVISION’s monthly survey panel, made up of owners and top managers of eyecare businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INVISION.

ABOVE: See Brain Squad members in their INVISION gear — from left to right, Ron Catterson, Caitlin Wicka, Robert Easton and Dr. Jamie Lawson.

JOIN NOW!


FREQUENTLY ASKED QUESTIONS

How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.

What kind of questions are on the surveys?

Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling eyewear and sunwear brands, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.

Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INVISION. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

So what’s in it for me?

  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INVISION doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INVISION editors on the issues that matter most to you.
  • A better INVISION. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INVISION a better, more useful resource for all eyecare professionals.
  • Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free INVISION Brain Squad t-shirt. Wear it proudly as a sporty symbol of your eyecare nerd-hood.

Check out Brain Squad members sporting their very own “Eye Geek” t-shirts.

JOIN NOW!

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Inbox

Inbox: Letters From Our Readers for January 2019

Loving the love from you readers!

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    • Please don’t stop what you are doing! This magazine is so important to the optical professionals who pick it up every month. — William Chancellor, Eye Can See Eyewear, Mcdonough, GA

 

    • Would love more stuff on inventory control and independent lab options. —Bethany Cassar, OD, Complete Eye Health, Holland, MI

 

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He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

    • Love it! — Dawn Limauro, Lens Doctors, Dover, NH

 

    • As someone who is still new to optometry, I appreciate all the information that is given and all the articles that help me to understand more about our business. — Bryan Hartgrave, Vision Solutions, Lamar, MO

 

    • I’m still very optimistic about private practice optometry. We love doing the little extras, like INVISION shares, that help patients know how much we like and appreciate them. Hopefully there will always be a need/desire for this type of service. Not to mention, getting to know and become friends with your patients is the most fun anyway! — Kenneth D. Boltz, Od, Dublin, OH

 

    • I would like to get some feedback from other opticians about how they present products to patients such as anti-glare and Transitions. And how they answer patients who feel their lenses are better off without. — Caitlin Wicka, San Juan Eye Center, Montrose, CO

 

    • Love this magazine. — Sabina Krasnov, I2IOptique, Scottsdale, AZ

 

    • Keep doing what you’re doing! — Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN

 

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Inbox

Inbox: Letters From Our Readers for November-December 2018

We always love to hear from you!

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  • “Awesome. Awesome work as always!” — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • I enjoyed the subject matter greatly. This is one of the few issues I actually took home to take the time to carefully read, as the subject matter (Happiness/Joy) is something that I’ve been grappling with this year in particular. Unfortunately burn-out is very prevalent in our industry. Thank you for all that you do. I look forward to your publication every month. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Your magazine gets better and better. I look forward to each month’s issue more than any other industry publication. What makes Invision stand out is how it makes me feel as though it’s written with me in mind. — Mitch Kaufman, Marine Park Family Vision, Brooklyn, NY
  • Once again it was great! Always read it from cover to cover. It’s fun when we see something we’ve written printed in it. Or when my OD friends let me know we’re in there. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Keep up the damn good work and I hope to meet some of you at an Expo one day. — Rick Rickgauer, Vision Associates, Girard, PA
  • I actually loved the last issue. I was in it and made copies of the article to have at the dispensing table for customers to read and they seem to very much enjoy it. — Julie Uram, Optical Oasis, Jupiter, FL
  • Love your magazine. Looking forward to my next half century in the optical field. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA

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America's Finest 2019 Entries

America’s Finest: Before You Start

The very first step is to make sure that you’re eligible.

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HERE’S SOMETHING IMPORTANT: Before you start your America’s Finest Optical Retailers contest entry, let’s make sure you’re eligible. This is especially important because the rules have changed slightly this year.

Eligibility Criteria

Here are the eligibility criteria (posted on the contest rules page):

  • Your business must be based in the United States or Canada. (Once again, we extend our apologies to Steve’s Eyewear Emporium of Outer Mongolia.)
  • Your business must not have previously placed in the top 12 in INVISION’s America’s Finest Optical Retailers contest.
  • Your business must have been open at least one year before the date you enter the contest. As long as your business has been open a year, it’s OK if the location you enter is newer.

Now: Are all three of the above things true of your business? If so, you’re good to go!

Logging In

Between now and March 15, you will always log in to edit your contest entry at the following URL: invisionmag.com/afor

Bookmark it. You’ll also want to make a note of the email address you use to sign up for the contest. Or else we’ll be receiving more than a few calls from eye who can’t remember which email address they’d used. For sake of convenience, you might make a note of your password, too. As long as it’s unique (i.e., it isn’t the same password you use for other sites, like your email), there’s not a real serious security risk if someone happens to find the Post-It note on which you scribbled it.

One thing you might want to do is establish a specific person to be your point person for the contest. This could be an owner or an employee, but it should be someone who is relatively computer-literate and who has a little extra time each week to devote to compiling information and photos, and preparing the entry.

And the final note for this week: Historically, a lot of AFOR entrants tend to leave their entry to be completed at the last minute. Some of them still do fine, but many discover too late that they don’t have exactly what our judges are looking for easily at hand — that is to say, they could get it, but not in time for the deadline.

Certainly, preparing your AFOR entry isn’t the most time-consuming thing you’ll do all year. But it does take time — so if you’re going to do it, it makes sense to do it right. You’ll be well served if you or your point person set aside a specific chunk of time each week, perhaps during a time when business is normally slow, to work on it — hopefully using this blog series as a guide.

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