Flexible materials, lightweight construction, and playful colors support everything from classroom focus to playground durability.
Including some seriously fancy eyewear care items and the cutest eyewear bag charms you ever did see.
From a famous British baker to Indigenous art there is a style for every taste.
Designers are experimenting with mind-expanding color palettes, surreal silhouettes, natural crystals, and layered materials to create hypnotic depth and subtle illusion.
A mixed bag of independent brands held their own amongst the usual suspects.
Eyewear, sunwear and lenses that each appeal in their own ways to patients shopping your optical.
Like yummy gummies, couture cases, and trays that invite play.
Optical sales remain varied and interesting while suns sales further contracted to the usual suspects.
Plus a more cost-conscious lens option and tears that make dry eyes happy.
Shape, color, and materials work together to create a presence that’s calm, deliberate, and clear.
Including a choker that will be the talk of the town and an actually affordable magnification aid for low vision sufferers … finally!
It's glamour reimagined: confident, considered, and rooted in design.
And even more frames that focus on fit, performance and style.
Intentional proportion, color, technique, balance, and adaptability are all contributing to this group of great eyewear.
It comes as no surprise that sunglasses sales were not the highlight of the month.
Including a new type of jacket for your eyewear wardrobes and a pair of earrings that will take any outfit to the next level.
2026 Kicks off with some serious spectacle style in our Latest Releases.
Classic styles and pops of color abound.
Frameless edges, matte finishes, and ultra-light construction shape a new class of frames focused on function, clarity, and restraint.
Including honey for your eyes and a trend report to help ECPs with strategic planning.
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