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19 Cool Custom Lens Cloths That Clean Glasses and Start Conversations

These practices understand the humble lens cloth’s hidden power to keep their brand top of customers’ minds.

Photo Gallery2 weeks ago

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

These retailer signs send important messages in the funniest of ways.
Fun2 weeks ago

61 Funny Memes About Life in Retail

Retail life is not always the easiest.
Photo Gallery3 weeks ago

12 Images That Show Why Gogosha Optique in LA Was Named One of America’s Finest Optical Retailers

This Sunset Boulevard optical draws a distinctive, discerning clientele who know what they like but also want to be surprised.
Photo Gallery3 weeks ago

Eyecare Providers Show Off the Glasses They Can’t Live Without

The #myfavoriteglasses Project was started by Carissa Dunphy (@opticiannow).
Fun1 month ago

57 Boss Memes That Will Have You Saying ‘That’s My Life’

Don't miss these savage takes on the manager-employee relationship.
Photo Gallery2 months ago

14 Images That Show Why Visionelle Eyecare in Zionsville, IN, Was Named One of America’s Finest Optical Retailers

This stylish practice’s commitment to care and comfort shines through in countless details.
Photo Gallery2 months ago

14 Images That Show Why SOMA Optical in Boston Was Named One of America’s Finest Optical Retailers

This gem in the city’s South End is a stunning expression of the combined creative, optical and business talents of husband-and-wife team Alissa and Christos Karabelas.
Photo Gallery2 months ago

14 Images That Show Why a Proper View in Winston-Salem, NC Was Named America’s Finest Optical Retailer for 2021

Located on a former family estate, this beautifully appointed, welcoming practice’s singular focus is offering guests a taste of Southern hospitality in a space that feels...
Photo Gallery4 months ago

Inked Opticians: 19 ECPs Show Off Their Eyewear Tats

They love their profession so much they made a permanent statement—on their skin!
Photo Gallery4 months ago

11 Images That Show Why Huxley Optical in Minnetonka, MN, Was Named One of America’s Finest Optical Retailers.

This Minneapolis-St. Paul area optical is making its mark in the Twin Cities with three stylishly branded stores and a thriving private label.
Photo Gallery5 months ago

11 Images That Show Why Oxford Eyes in Orlando Was Named One of America’s Finest Optical Retailers

This central Florida optical is the very definition of a destination boutique.
Photo Gallery6 months ago

13 Images That Show Why Oculus Eyewear Gallery in San Marcos, TX Was Named One of America’s Finest Optical Retailers

A light, contemporary and clean look defines this art gallery-inspired space.
Photo Gallery7 months ago

Oprah in Götti … and More Celebrity Eyewear Picks

Also, Melody Gardot wears Nathalie Blanc Paris Suzanne 251 sunglasses on ABC’s Good Morning America.
Photo Gallery7 months ago

Fun with Tape … and More Highly Creative DIY Eyewear Fixes From Your Clients

'It writes better than the pen I had on my desk.'
Photo Gallery8 months ago

These 13 Optical Bernie Sanders Memes Will Crack You Up

Whatever you think of his politics, you’ve gotta love those mittens…
Photo Gallery9 months ago

11 Images That Show Why Eye Roc Eyewear in St. Louis Was Named One of America’s Finest Optical Retailers

Independent optical doesn’t get much more indie than this.
Photo Gallery10 months ago

12 Images That Show Why Zionsville Eyecare in Zionsville, IN, Was Named One of America’s Finest Optical Retailers

The fresh, modern feel of this practice is punctuated by eye-catching details.
Photo Gallery10 months ago

These 14 Optical Conversation Pieces Leave a Lasting Impression

Check out the way these curios, artefacts and oddities turn conventionally attractive optical interiors and exteriors into memorable spaces with a real sense of personality.
Photo Gallery11 months ago

19 Images That Will Change the Way You Think About Optical Lighting

These cool lighting fixtures don’t just illuminate fine eyewear — they make a statement.

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