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ECPs Glam It Up in Their Top Eyewear Picks

The #myfavoriteglasses Project was started by Carissa Dunphy (@opticiannow).

Fun1 month ago

49 Boss Memes That Everyone in Retail Can Relate To

Ever had a boss? Or been one? This gallery is guaranteed to mine some painful truths.
Photo Gallery1 month ago

Inked Opticians: 19 ECPs Show Off Their Eyewear Tats

They love their profession so much they made a permanent statement—on their skin!
Photo Gallery2 months ago

11 Images That Show Why Huxley Optical in Minnetonka, MN, Was Named One of America’s Finest Optical Retailers.

This Minneapolis-St. Paul area optical is making its mark in the Twin Cities with three stylishly branded stores and a thriving private label.
Photo Gallery3 months ago

11 Images That Show Why Oxford Eyes in Orlando Was Named One of America’s Finest Optical Retailers

This central Florida optical is the very definition of a destination boutique.
Photo Gallery3 months ago

13 Images That Show Why Oculus Eyewear Gallery in San Marcos, TX Was Named One of America’s Finest Optical Retailers

A light, contemporary and clean look defines this art gallery-inspired space.
Photo Gallery4 months ago

Oprah in Götti … and More Celebrity Eyewear Picks

Also, Melody Gardot wears Nathalie Blanc Paris Suzanne 251 sunglasses on ABC’s Good Morning America.
Photo Gallery4 months ago

Fun with Tape … and More Highly Creative DIY Eyewear Fixes From Your Clients

'It writes better than the pen I had on my desk.'
Photo Gallery5 months ago

These 13 Optical Bernie Sanders Memes Will Crack You Up

Whatever you think of his politics, you’ve gotta love those mittens…
Photo Gallery6 months ago

11 Images That Show Why Eye Roc Eyewear in St. Louis Was Named One of America’s Finest Optical Retailers

Independent optical doesn’t get much more indie than this.
Photo Gallery7 months ago

12 Images That Show Why Zionsville Eyecare in Zionsville, IN, Was Named One of America’s Finest Optical Retailers

The fresh, modern feel of this practice is punctuated by eye-catching details.
Photo Gallery7 months ago

These 14 Optical Conversation Pieces Leave a Lasting Impression

Check out the way these curios, artefacts and oddities turn conventionally attractive optical interiors and exteriors into memorable spaces with a real sense of personality.
Photo Gallery8 months ago

19 Images That Will Change the Way You Think About Optical Lighting

These cool lighting fixtures don’t just illuminate fine eyewear — they make a statement.
Photo Gallery9 months ago

14 Images That Show Why Pend Oreille Vision Care in Sandpoint, ID, Was Named One of America’s Finest Optical Retailers

This idiosyncratic Idaho practice suits its local community to a tee.
Photo Gallery9 months ago

Check Out These 17 Eye-Catching Optical Murals

These practices found creative uses for their blank wall space.
Photo Gallery10 months ago

You Need to See These 28 Head-Turning Ways to Display Frames

These practices found fresh ways to draw attention to their eyewear.
Photo Gallery10 months ago

Washington Eye Doc Welcomes Autumn … and More Brain Squad Members in Their INVISION T-Shirts

Want one of these sweet shirts for yourself? Sign up to answer INVISION's monthly surveys.
Photo Gallery10 months ago

14 Images That Show Why Premier Eyecare in Tennessee Was Named One of America’s Finest Optical Retailers

There’s plenty of room to grow — and shine — at this spacious, light-filled practice in the West Knoxville community of Farragut.
Photo Gallery11 months ago

16 Images That Show Why ‘Uptown Eyes’ in Fayetteville, AR, Was Named One of America’s Finest Optical Retailers

The carefully crafted customer experience at this proudly all-woman-owned and operated practice draws clients from all over northwest Arkansas and beyond.
Photo Gallery11 months ago

18 Images That Show Why Seattle’s ‘Eyes on You’ Was Named One of America’s Finest Optical Retailers

Third-time practice owner Dr. Evie Lawson really hit her stride designing this stunning location.

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