These practices understand the humble lens cloth’s hidden power to keep their brand top of customers’ minds.
These retailer signs send important messages in the funniest of ways.
Retail life is not always the easiest.
This Sunset Boulevard optical draws a distinctive, discerning clientele who know what they like but also want to be surprised.
The #myfavoriteglasses Project was started by Carissa Dunphy (@opticiannow).
Don't miss these savage takes on the manager-employee relationship.
This stylish practice’s commitment to care and comfort shines through in countless details.
This gem in the city’s South End is a stunning expression of the combined creative, optical and business talents of husband-and-wife team Alissa and Christos Karabelas.
Located on a former family estate, this beautifully appointed, welcoming practice’s singular focus is offering guests a taste of Southern hospitality in a space that feels...
They love their profession so much they made a permanent statement—on their skin!
This Minneapolis-St. Paul area optical is making its mark in the Twin Cities with three stylishly branded stores and a thriving private label.
This central Florida optical is the very definition of a destination boutique.
A light, contemporary and clean look defines this art gallery-inspired space.
Also, Melody Gardot wears Nathalie Blanc Paris Suzanne 251 sunglasses on ABC’s Good Morning America.
'It writes better than the pen I had on my desk.'
Whatever you think of his politics, you’ve gotta love those mittens…
Independent optical doesn’t get much more indie than this.
The fresh, modern feel of this practice is punctuated by eye-catching details.
Check out the way these curios, artefacts and oddities turn conventionally attractive optical interiors and exteriors into memorable spaces with a real sense of personality.
These cool lighting fixtures don’t just illuminate fine eyewear — they make a statement.