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On April 22, INVISION was invited to EssilorLuxottica’s Ferrari Brand Day at their Miami showroom to experience the latest collaboration between Scuderia Ferrari and Ray-Ban.

An exciting celebratory event, eyecare providers were given tours of the new Spring/Summer 2024collections from Ferrari, Scuderia Ferrari, and Ray-Ban, highlighting the details of each, while the ambiance was enlivened by a DJ and refreshments throughout the day. Memories were captured at an exclusive Boomerang station, where a selection of the eyewear was available for accessorizing.

In the spirit of Ferrari and the Grand Prix, guests engaged in racing simulations with the fastest timed lap competing for the prize of two tickets to the F1 Miami Grand Prix. Intended to excite opticals and ECPs, and targeted towards racing fans, the finishing touch was a joyride through downtown Miami in the prestigious Ferrari F8 Spider offered as an incentive to those who ordered from the collections.

By Alejandra Taveras

EssilorLuxottica’s Ferrari Brand Day in celebration of the 2024 F1 Miami Grand Prix and collaboration between Ray-Ban and Scuderia Ferrari.

EssilorLuxottica Miami showroom equipped with Ferrari eyewear imagery, promoting the newly launched collection.

Scuderia Ferrari optical glasses on display complete with the iconic Scuderia Ferrari racing shield logo.

Ray-Ban x Scuderia Ferrari sunglasses designed by Scuderia Ferrari drivers, Charles Lelerc and Carlos Sainz, each box decorated with their signatures and colors of their country’s flag.

Presenting the new Scuderia Ferrari eyewear collection with sunglasses and optical lines.

Selection of Ferrari and Scuderia Ferrari x Ray-Ban eyewear on display for guests to style for their boomerang photo op.

Ferrari head to toe: Ray-Ban x Scuderia Ferrari aviator sunglasses displayed on a Ferrari driver mannequin, adorned with a Ferrari cap and headset.

EssilorLuxottica team showing the new Ray-Ban Spring Summer 2024 collection, targeted towards younger audiences with brighter colors and unique silhouettes.

INVISION Races to Miami with Ferrari and Ray-Ban

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INVISION Races to Miami with Ferrari and Ray-Ban

On April 22, INVISION was invited to EssilorLuxottica’s Ferrari Brand Day at their Miami showroom to experience the latest collaboration between Scuderia Ferrari and Ray-Ban.

An exciting celebratory event, eyecare providers were given tours of the new Spring/Summer 2024collections from Ferrari, Scuderia Ferrari, and Ray-Ban, highlighting the details of each, while the ambiance was enlivened by a DJ and refreshments throughout the day. Memories were captured at an exclusive Boomerang station, where a selection of the eyewear was available for accessorizing.

In the spirit of Ferrari and the Grand Prix, guests engaged in racing simulations with the fastest timed lap competing for the prize of two tickets to the F1 Miami Grand Prix. Intended to excite opticals and ECPs, and targeted towards racing fans, the finishing touch was a joyride through downtown Miami in the prestigious Ferrari F8 Spider offered as an incentive to those who ordered from the collections.

By Alejandra Taveras