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People

Building Trust With Your Patients Through Marketing

A foundation of trust fosters long-term patient relationships and ensures the success of your practice.

Columns6 days ago

The Power of Influence: Why You Must Lead Beyond the Exam Room

In your practice, you shape the lives of your team and patients. In your community, you become a beacon of care and credibility. And in your...
Columns7 days ago

I Am Selfish, but I Am Not Irresponsible

Our annual “kids” issue is my small contribution to making sure kids get the attention they deserve.
People1 week ago

Drive-by Try-On

Some people are just too honest … and shameless.
Columns2 weeks ago

Practice Levers and Which Ones to Pull

Manipulate one — or all — of ‘The 4 S’s’ for greater efficiency and practice growth.
Columns2 weeks ago

Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy”

These 3 steps, belief in your leadership ability, and a little intentionality are all you need.
People3 weeks ago

An Austin-Based OD Experiencing a Professional Evolution Through Practice Ownership

She’s not afraid to totally change business models, learn the ins and outs of running a business, and tackle her own micromanaging tendencies to be the...
People3 weeks ago

It’s Not Just About What You Do, but How You Do It

Part three of a three-part series on building customer satisfaction and loyalty.
Style to Sell!4 weeks ago

Beyond Black: Creating Color Converts

Colorful eyewear isn’t just about aesthetics — it’s a game changer for multi-pair sales and a stronger connection with your clients.
People4 weeks ago

Your Management Style is Hurting Your Sales

Here are two shifts you can make to fix it.
People4 weeks ago

A Virginia ECP Who Loves Laughing with Her Team and Watching Them Develop into an Incredible Staff

But when something has to slip or a patient's bad day becomes her problem, she heads outdoors, hops on her motorcycle, and lets nature ground her.
People1 month ago

How To Run A Successful Social Media Ad Campaign

You only need three things…
People2 months ago

A Classic Case of Displacement

When faced with his own aging and mortality, this patient blew up at his friendly neighborhood optician…
Columns2 months ago

Do You Have the Thing?

Some people are just born with it, but the good news is the rest of us can work on getting it.
People2 months ago

Lead or Be Led … Give Your Team What They Are Craving From You

Seven tips for becoming the leader your team is looking for.
Columns2 months ago

4 Steps to Move the Needle on Your Big Picture Goals

You already know your big picture goals. What goals or objectives are you willing to tackle to achieve them?
People2 months ago

Price vs. Value: Understanding Cost in Patient Satisfaction

Part two of a three-part series on building customer satisfaction and loyalty.
People2 months ago

Want to Meet the New and Improved Pre- And Post Conference You? Be the Shark!

Don’t be the minnow… be the shark and watch the conversations change to your advantage.
People2 months ago

A Special Kind of Evil

Eyecare, eyewear, and animal shelter?
People2 months ago

A Family Man OD Who Hates Being Busy but Loves Being Productive

Yes, there is a difference and he proves that by maintaining at least three separate businesses, ‘dad mode,' and ‘me time.’

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