Sadly, as this caretaker found out, that isn’t the case with contact lenses.
Or that frame special could be your next big regret.
Financial health isn’t about pinching pennies or stressing over every dollar. It’s about making informed moves that actually grow your practice.
The profession is reorganizing, and those who adapt will lead the next era of optometry.
All you need is just a dash of encouraging expectation and a pinch of sobering distrust.
And when she’s not working she finds joy through movement, travel, gaming, cooking, and creating.
If you can’t have fun with the people you work with every day, which includes your team and your patients, what keeps you coming back?
One person’s “small” town is another’s Metropolis!
A practical, four-part framework to help practice owners sort ideas, prioritize clearly, and implement with confidence.
He’s a morning person, who loves big thinking, leadership and fast cars but doesn’t love managed vision care and not delivering promises.
Three essential steps for creating — and sticking to — a social media schedule that delivers results.
A single, easy planning habit that top-performing opticals say drives huge gains in sales, morale and accountability.
Riding that mix of excitement and dread at year’s end — and why this issue’s trends, predictions, and Big Survey might be the perfect crystal ball.
Private practice owners pride themselves on self-reliance — but disconnection is exactly what outside forces count on.
The one thing you can’t afford NOT to do and the 4 characteristics you need to make the most of it.
Beyond attracting new ones, it is also a powerful tool for retaining current ones, not just because you say you're good, but because others are powerfully...
Most of us avoid feedback, especially the silent kind, but that doesn’t protect you. It just delays growth.
The question is not whether private practice can survive; it’s whether optometrists are willing to reclaim the ground they abandoned.
And it’s all groovy because she’s not raising butterflies or driving her pink 1957 Thunderbird she can run her shop anyway she wants to.
A patient's attempt at disputing a co-pay is thwarted by video proof … but that’s still not enough to convince her.
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