An Austin-Based OD Experiencing a Professional Evolution Through Practice Ownership

She’s not afraid to totally change business models, learn the ins and outs of running a business, and tackle her own micromanaging tendencies to be the...

Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy”

These 3 steps, belief in your leadership ability, and a little intentionality is all you need.

The Power of Influence: Why You Must Lead Beyond the Exam Room

In your practice, you shape the lives of your team and patients. In your community, you become a beacon of care and credibility. And in your...

Building Trust With Your Patients Through Marketing

A foundation of trust fosters long-term patient relationships and ensures the success of your practice.

Optometry and Public Health

Tackling vision challenges in underserved communities.

The Majority of You Don’t Use Virtual Assistants Services

But the 13% of you who do love them.

Beyond Black: Creating Color Converts

Colorful eyewear isn’t just about aesthetics — it’s a game changer for multi-pair sales and a stronger connection with your clients.

Marcolin Appoints Robb Rey Director of Sales For New Atelier Division

His primary mission is to elevate the Marcolin experience for its valued customers.

Your Management Style is Hurting Your Sales

Here are two shifts you can make to fix it.

A Virginia ECP Who Loves Laughing with Her Team and Watching Them Develop into an Incredible Staff

But when something has to slip or a patient's bad day becomes her problem, she heads outdoors, hops on her motorcycle, and lets nature ground her.