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How Can These Conflicting Co-Owners Get on The Same Page?
How Can These Conflicting Co-Owners Get on The Same Page?
Real Deal22 hours ago

How Can These Conflicting Co-Owners Get on The Same Page?

If they don’t stop sending mixed signals, their frustrated staff are going to walk!
American Eyecare exterior
American Eyecare exterior
America's Finest23 hours ago

This Iowa Practice’s Newest Location Reflects the Lessons Decades of Growth Bring
This Is the Most Important Decision You Can Make To Increase Sales Right Now!
This Is the Most Important Decision You Can Make To Increase Sales Right Now!
Columns23 hours ago

This Is the Most Important Decision You Can Make To Increase Sales Right Now!
This Second-Generation OD’s Routine for De-Stressing Is Pure Simplicity
This Second-Generation OD’s Routine for De-Stressing Is Pure Simplicity
Sanity Files3 days ago

This Second-Generation OD’s Routine for De-Stressing Is Pure Simplicity

Latest News

Headlines2 days ago

Cleveland Clinic Breaks Ground on $177M Eye Institute Expansion

Design plans include a renovation and four-story new structure.
Headlines22 hours ago

EHR Vendor Breach Now Affects 342K Patients, 8 Organizations
Press Releases23 hours ago

EssilorLuxottica 2022 Annual Shareholders’ Meeting
Press Releases24 hours ago

Lumenis OptiLight Wins 2022 MedTech Breakthrough Award
Press Releases24 hours ago

Altair Eyewear and Draper James Announce Renewal of Exclusive Eyewear Licensing Agreement
Press Releases24 hours ago

MODO Announces That Its Program Helped 1.3 Million Children
Press Releases24 hours ago

CooperVision Specialty EyeCare “Makes a Difference” for Patients in Need
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Most Popular

9 Eyecare Patient Encounters That Didn’t Quite Make Sense
Photo Gallery1 week ago

9 Eyecare Patient Encounters That Didn’t Quite Make Sense
4 ODs to Be Inducted Into National Optometry Hall of Fame
Headlines1 week ago

4 ODs to Be Inducted Into National Optometry Hall of Fame
EHR Vendor Breach Now Affects 342K Patients, 8 Organizations
Headlines22 hours ago

EHR Vendor Breach Now Affects 342K Patients, 8 Organizations

Best Stores

Six Optical Retailers That Hit the Road to Drive Business Thru Their Doors
Benchmarks18 hours ago

Six Optical Retailers That Hit the Road to Drive Business Thru Their Doors

These branded office vehicles do more than just deliver; they’re mobile billboards.
Left: Count Eyewear’s custom Cubs-themed frame. Top left: The Driver. Right: A client’s favorite frame, no longer available, is used as a starting point for a new custom frame.
Left: Count Eyewear’s custom Cubs-themed frame. Top left: The Driver. Right: A client’s favorite frame, no longer available, is used as a starting point for a new custom frame.
Best of the Best18 hours ago

Making and Selling His Own Frames Led to a Professional Rebirth for This Illinois Optician
A Little Green Goes a Long Way at This Spokane Practice
A Little Green Goes a Long Way at This Spokane Practice
Brand Portfolio3 days ago

A Little Green Goes a Long Way at This Spokane Practice
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Best of the Best3 days ago

This California Practice Focuses Its Online Marketing on Its Own Backyard … And You Can Too
Dr. Ansel T. Johnson with a ‘KNOC Out Diabetes’ graduating class at Vision Salon Eye Care Associates.
Best of the Best4 weeks ago

You’ll Be Inspired by What this Illinois Eye Doc Did When He Learned About Americans’ Lack of Diabetes Knowledge
Artisan Eyeworks reception
Benchmarks2 months ago

These 6 Practices Can Show You How to Get the Patient Experience Off to the Best Possible Start
More Best Stores

Photo Galleries

Photo Gallery1 week ago

9 Eyecare Patient Encounters That Didn’t Quite Make Sense
Photo Gallery2 months ago

Vision Expo East 2022 Comes to a Close in NYC
Photo Gallery5 months ago

13 Images That Show Why Sports Optical in Denver Was Named One of America’s Finest Optical Retailers
Photo Gallery6 months ago

16 Painfully Relatable Memes About Working Holiday Retail
Photo Gallery6 months ago

12 Images That Show Why Spectrum Eye Care in Hamilton, ON, Was Named One of (North) America’s Finest Optical Retailers

Tips and How To

“Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By
Buzz Session3 seconds ago

“Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By

They seemed innocuous at first but over time became more and more profound.
pink-piggy-bank
pink-piggy-bank
Do You Or Don't You22 mins ago

More Than 80% Of ECPs Don’t Offer a Sales Commission but Many Do Offer Various Bonus and Incentive Programs
illustration of people clapping
illustration of people clapping
Tip Sheet2 days ago

Set Specific Goals but Celebrate Small Victories and More Tips for May
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volunteers
Robert Bell2 days ago

10 Ways Vision Charity Work Will Change Your Life
Clubhouse, TikTok & Snapchat…Should You Be Using These to Market Your Practice?
4ECPs2 days ago

Clubhouse, TikTok & Snapchat…Should You Be Using These to Market Your Practice?
Come-in-were-open sign
John Marvin2 days ago

Making the Case for Being Open on Saturdays
More Tips and How To
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Products

NaturalVue Multifocal 1-day contact lenses
NaturalVue Multifocal 1-day contact lenses
Better Vision1 week ago

As Rates of Myopia Continue To Increase, so Too Do Options for Treatment
RAG & BONE eyeglasses
RAG & BONE eyeglasses
Products1 week ago

A Fresh Crop of Products Full of Spring’s Sense of Renewal
Nano Vista eyeglasses
Nano Vista eyeglasses
Products2 weeks ago

From Infants to Teens, These 9 Styles Ensure the Kids’ Frame Scene Looks Bright
Kate Walsh
Kate Walsh
Tools and Equipment2 weeks ago

Dry Eye Gets Another Famous Face and More of What You Need to Know for May
Animal Eyeglass Stands
Animal Eyeglass Stands
Tools and Equipment2 weeks ago

It’s All About a Little Personalization and More Business Boosters for May
Akoni sunglasses
Akoni sunglasses
Products3 weeks ago

ECPs Share their Best-Selling Collections for March 2022

Videos and Podcasts

Sponsored Content4 days ago

Essential Blue Series

Media Spotlight4 weeks ago

Elevate Your Optical
Sponsored Content4 weeks ago

Eyezen® Kids Lenses: Designed for How Children See the World
4ECPs Webinars1 month ago

Google Marketing for Patient Acquisition
4ECPs Webinars1 month ago

10 SEO Steps for Better Ranking
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