Ray-Ban Blends Retail and Restaurant in SoHo

The iconic eyewear retailer is now in the restaurant business.

How New Pressures and Priorities Are Reshaping Eyecare’s Leadership Pipeline

From rising student debt to corporate consolidation and evolving career expectations, the traditional path to practice ownership is eroding. INVISION investigates how these forces are reshaping...

Carrera Hits the Road to Celebrate an Icon

SEVENTY YEARS OF BOLD: CARRERA HITS THE ROAD TO CELEBRATE AN ICON A coast-to-coast North American art tour, a legendary Corvette and the frames that started...

Best Practices: Selecting Your EHR

What it means to choose an EHR with intention

The Leaders You Need May Already Be on Your Team

Here's how to move beyond relying on one “all-star” and start developing leadership across your entire team—by shifting how you set goals, delegate, and build trust.

Where Every Exam Turns Into Revenue

WHERE EVERY EXAM TURNS INTO REVENUE With Clerra, available exclusively through IDOC Labs, independent practices are turning the optical handoff from a friction point into a...

How Independent Practices Can Compete—and Win—Against Retail Chains

To stay competitive, practices must move beyond generic messaging and embrace bold differentiation—through design, experience, and deeper community connection.

A Look at the Latest in In-House Edging and Finishing Systems

These options will keep your practice competitive with their ease of use, space efficiency, and innovative features.

Positional or Transformational? The Leadership Choice That Shapes Your Impact

Leadership isn’t about the letters after your name. It’s about how you grow, who you lift up, and the vision you build for what comes next.

This Florida Optical Creates a Nostalgic, Story-Driven Brand Rooted in Vintage Design

Davalt Optical in Jacksonville blends old-world charm, layered graphics, and local references into a cohesive, immersive identity.