How AI Is Redefining Physical Stores: Report

Retailers must adapt to three forces reshaping in-person shopping, finds new research by ICSC, McKinsey & Co.

Where Every Exam Turns Into Revenue

WHERE EVERY EXAM TURNS INTO REVENUE With Clerra, available exclusively through IDOC Labs, independent practices are turning the optical handoff from a friction point into a...

How Can This Practice Address an Optician Who Keeps Downselling?

She believes she’s saving customers money—but repeated assumptions about budgets are affecting revenue and patient outcomes. Our readers weighed in.

AI Is Already Changing Optometry—Here’s How to Stay Ahead

The real advantage isn’t resisting disruption but understanding it—by getting curious about AI, rethinking patient experience, and expanding how you prepare for what’s next.

Cherry Optical Lab

Cherry Optical Lab Rooted in the Pursuit of Excellence. Cherry Optical Lab is a family-owned, Independent wholesale optical Laboratory that produces lenses 24 hours a day,...

Ending the ‘Senseless Struggle’: Learn How This Practice Built a High-Impact Vision Therapy Niche

This California eye doc built her practice into a center for rehabilitation by focusing on the brain-eye connection, helping patients move from screen fatigue to peak...

How Independent Practices Can Compete—and Win—Against Retail Chains

To stay competitive, practices must move beyond generic messaging and embrace bold differentiation—through design, experience, and deeper community connection.

Positional or Transformational? The Leadership Choice That Shapes Your Impact

Leadership isn’t about the letters after your name. It’s about how you grow, who you lift up, and the vision you build for what comes next.

The Leaders You Need May Already Be on Your Team

Here's how to move beyond relying on one “all-star” and start developing leadership across your entire team—by shifting how you set goals, delegate, and build trust.

Your Letters to the Editor for May

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