More Than a Frame

More Than a Frame From left to right: Weston, Wayne and Matthew McGee How The McGee Group’s 50-year legacy is built on brands that stand for something....

You Need to See These 41 Head-Turning Ways to Display Frames [UPDATED]

These practices found fresh ways to draw attention to their eyewear.

All in One Place

ALL IN ONE PLACE Shamir Personal™ and the new Shamir Lens Simulator give eye care professionals the digital tools they need—right at their fingertips. Running a...

When Hospitality Meets Retail

Whether through shots of espresso or whiskey, retailers have a new role: hospitality.

The Closet Test Your Optical Can’t Afford to Fail

A focus strategy that helped one optical outperform six stagnant months in just two.

14 Photos That Show Why Carytown Optical Shoppe Is One of America’s Finest Optical Retailers

From a 1921 house transformed into a retail destination to planed-tree displays and a bar-turned front desk, this Richmond, VA, practice blends heritage, warmth, and independent...

Why Being ‘Weird’ Might Be Your Greatest Strength

Here's why embracing what makes you different can be the key to both personal and professional growth.

The Power of Boring Basics

Great practices are built by leaders who lean into the fundamentals — day after day even when no one is watching — until excellence becomes a...

Giving a Whole New Meaning to Dead Wait

And how the experience lead to one practice enlisting a new policy.

Building a Meaningful Practice Culture

Because the most important tool for a practice’s longevity isn’t a piece of equipment — it’s the culture.