Spring Buying Spotlight

Left-Handed People Are Closer to That Pot O’ Gold!

According to this elderly customer and a weathered newspaper article…

Your Optical Is Already Influencing Patients … Just Not the Way You Want It To

Might as well start influencing them to buy with these three tips.

A Diary Entry I’ll Never Actually Make

I’ve never been a journal keeper, so this is likely the closest I’ll ever get to keeping a diary.

Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections

Update: Uncertainty Reigns in Wake of Supreme Court’s Tariff Ruling

President imposes another set of import taxes after judicial decision.

This North Dakota Practice Blends Big-City Style With Local Warmth

From in-floor heat to handcrafted art and a team that thrives on change, McCulley Optix Gallery shows how thoughtful design and genuine hospitality can elevate everyday...

The Suite Life

THE SUITE LIFE Find out how having all your equipment through one vendor can benefit your practice. VX 65 Digital Phoropter The Visionix suite of products...

13 Ways Eyefinery Turned One Bold Idea Into a Cohesive Brand

From a retro-inspired logo to exterior statement signage and playful print pieces, this Victoria, BC, boutique proves that consistency — and a fearless use of color...

What’s Best for the Patient Is Best for the Practice

Start making changes to your outdated policies — like not accepting POFs — to do what’s best for everybody.