These versatile tools can amplify your marketing, streamline operations, and enhance the patient experience. It all starts with a simple...
If implemented, these new tariffs will increase costs on key materials for eyewear manufacturing and distribution.
An America’s Finest 10 years in the conjuring.
In this area, the business and the personal overlap and ‘personal’ gets very personal.
Real-world insights into how independent eyecare businesses stay ahead with smart planning.
Including how to combat consumer marketing fatigue and where the $64.3 billion U.S. optical market is growing and contracting.
Retailers and other employers advised to look at skills, not sheepskins.
Part two of a three-part series on building customer satisfaction and loyalty.
Don’t be the minnow… be the shark and watch the conversations change to your advantage.
Founder Sharon Decker “didn’t see any reason why these trendy, upscale styles couldn’t find a home in Westchester.”
Dear Reader … She did not get the project done early.
There are all kinds of things that a doctor simply cannot perceive entirely through a camera, and which have an enormous impact on the health outcomes...
A Smart, Profitable Niche Style: Purpose (Modern Times) MSRP: $99 Value-driven eyewear is essential in any ECP’s business plan, including in upscale dispensaries. As consumers search...
It may be a missed opportunity for engagement and fun.
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