The newest eyeglasses, sunglasses, lenses, and equipment that SHOULD be saved to your Contacts.
Diverse group promotes contact lens benefits and healthy wear habits among U.S. and Canadian professionals.
How do you sum up the life of a man like Robert Bell? A man whose volunteer work, coaching, speaking...
Strength training, trail running, cold plunges, non-fiction books, an animal menagerie, a significant other and interests in four separate businesses...
And when she needs a little break from her work family, her teenage daughter — “the coolest person on the...
It’s her ‘personal sunshine’ and we’re all just basking in it.
An America’s Finest 10 years in the conjuring.
ODs are fortunate to work in an industry with seemingly limitless opportunities and specialties, like low vision. If your practice...
A Smart, Profitable Niche Style: Purpose (Modern Times) MSRP: $99 Value-driven eyewear is essential in any ECP’s business plan, including in upscale dispensaries. As consumers search...
For both things, I am going to make it a point to enjoy a little sun on my face.
A small amount of real estate in your practice can produces so much more.
First in a three part series exploring the core requirement of Quality.
A Close-Up Look at Ottica Veneta® Since 2001, when Ottica Veneta | Eyewear from the Mountains of Italy was founded, the independent eyewear flagship – and...
Because transforming reviews into a strategic asset involves more than just racking up stars.
They transformed blank walls into creative showcases that inspire, inform, and delight customers and patients.
Find out how the Optovue Solix will change your practice — and your bottom line — for the better. Offering ultra-high-speed scanning, the Optovue Solix by...
He had an eyewear epiphany at his first VEW a decade ago and never looked back.
Many opticals allow poor sellers to linger, accumulate, and unknowingly take up a large percentage of their inventory. Here’s what to do instead.
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