We dug deep to come up with a decade’s worth of eyecare wisdom…
Celebrating outstanding and innovative retail spaces and experiences that opened in 2023. Deadline for submission is June 7.
They’re a husband-and-wife team with vision therapy skills and a passion for frame styling.
Plus it’s time for a little spring cleaning, a voicemail revisit and employee reviews!
How technology and a wife’s business acumen and loving support empowered the creation of PracticePal and solved a bottleneck and loss of optical revenue that...
Saying no to those calls could be costing you. Here’s how you could have your team leverage them to grow your practice.
The power of a white board is where true innovation happens.
We’re sharing a peek at the learnings and best practices from Texas State Optical’s network of independent optometry practices.
Being thoughtful about strategically choosing what is showcased on your optical retail displays will show a massive improvement in your overall sales.
The dos and don’ts to maximize this powerful and cost-effective tool.
Including planning trunk shows, addressing allergy sufferers' eye needs, and playing tourist in your own town.
Including separate holidays for two things that go so well together: beer AND karaoke!
There is a difference between failing and being a failure. One is a singular event, and the other is a mindset.
Optometry is one of the most gratifying health care professions with respect to the rewarding experience of improving the lives of patients.
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Tons of business ideas for eyecare professionals!