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ECPs Share their Best-Selling Collections for February 2024

While suns sales remained tight between a few regular characters, optical brand sales were all over the map!




Pier-Martino eyewear
Made in Italy, Pier Martino 6716 is a women’s optical frame available in four colors, here the marbled green acetate with gold temples and ombre crystals. The Pier Martino collection has its own well-defined style: classic and elegant, with all glasses made using precious woods, the best Italian leathers, or crystals. MSRP: €273

PIER MARTINO glasses, customers love all the bling. MAUI JIM sun has been very popular. Customers love the rose polarized Maui Brilliant RX lens; they are fabulous. — Julie U., Jupiter, FL

Erkers sunglasses

A tailored frame with a keyhole bridge, The Gibson (shown here in Black Tort Fade) just fits and looks good on everyone. Made using a 48-step manufacturing process from handcrafted acetate using a proprietary hand polishing technique, the frame features authentic rivets and stainless steel wire core, and is available in three colors and an ophthalmic version. MSRP: $245

Can’t keep the ECO Saffron on the shelves. ERKERS 1879 Gibson is a great unisex frame to keep people in quality product that gives a timeless, easy look just about everyone can pull off. — Heather H., Denver, CO

  • The Heyelander Ollie. We love Heyelander! This brand is consistently a top seller for us. This frame, in particular, is the perfect blend of daring style and refined sophistication. I love the bold silhouette and muted jewel tones. — Maggie C., Winston Salem, NC
Top-selling vision brands in February

Scott Harris (4), Oakley (3), Ray-Ban (3), Charmant (2), ECO (2), Kate Spade (2), Lindberg (2), MODO (2), Orgreen (2), OVVO (2), Ted Baker (2), Tom Ford (2)


Maui Jim (15), Oakley (8), Kate Spade (4), Ray-Ban (3), Wiley X (3), Costa (2), Dragon (2), Invu (2), Nike (2), Rudy Project (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at

  • Safilo and Europa eyeglasses, INVU suns. — Theodore S., Rockford, MI
  • Gucci glasses and Timberland suns. — Ben T., Miami, FL
  • Scott Harris for its lightweight comfort. In sun, forever Oakley. — Shannon C., Fort Dodge, IA
  • The Ray-Ban RB2186 State Street in sunglasses. — Caitlin N., Montrose, CO
  • Oliver Peoples glasses for their iconic styles, and Maui Jim suns for their quality optics. — Scott M., Christiansburg and Salem, VA
  • Ted Baker eyeglasses, and our own lab designed Maui Jim for half the cost! — Patti R., North Andover, MA
  • Nicole Miller and Dutz glasses, Kate Spade and David Beckham suns, and Ray-Ban in both. — Amy D., Fergus Falls, MN
  • We did a lot of women’s Rag & Bone and men’s Under Armour. Carolina Herrera and Kate Spade sunnies were our top sellers. — Morgan D., Carmi, IL
  • Jimmy Crystal glasses and Wiley X suns. — Chris G., Inver Grove Heights, MN
  • In glasses, Etnia Barcelona and Kliik. In sun, Maui Jim and INVU. — Pam P., Downers Grove, IL
  • Minamoto glasses. — Cindy H., Hixson, TN
  • Ferragamo and Paul Smith eyeglasses. — Abe Z., Brooklyn, NY
  • Calvin Klein glasses, we had a refresh, and Maui Jim suns because we believe in the lens. — Lisa S., Vancouver, WA
  • Taylor Madison, people love their new designs and colors. The charities they support and are well received, and they love the fact that they are independent. Around my area everyone still remembers the 60 MINUTES segment about Luxottica, so independent makes them very happy. Maui Jim suns. — Dorothy R., Fairfield, CT
  • In optical, OGI for women and Carrera for men. In sun, Kate Spade for women and Superflex for men. — Brent M., Lancaster, PA
  • Wiley X safety suns for our power line crews. — Blake H., Alma, GA
  • JF Rey glasses, a nice blend of colors and shapes. Also, Caviar, just a good old classic especially for women in their 60s and 70s. in sun, any Oakley. — Scott K., Dover, OH
  • In optical, Ovvo, any in clear or blush and we sell a lot of magnetic clips all brands. In sun, Maui Jim. — Kathryn C., Lititz, PA
  • David Spencer ophthalmics, Serengeti and Maui Jim suns, Oakley in both. — Jim W. Mexico, MO
  • Henau, followed closely by Bevel and Blake Kuwahara suns and opticals. — Tamara W., Austin, TX
  • Saint Laurent took the cake last month. It’s newer to the practice and it’s chic and current styles attract a wide audience. In sun, it was a tie between Gucci and Saint Laurent. Prada was up there too. It’s all about eye catching styling! — Amy F., East Brunswick, NJ
  • Pepe Jeans glasses and Avalon suns. — Carolann S., Quincy MA
  • We love Callaway for men! It’s sporty and comes in larger sizes for our bigger guys! We have also been selling a TON of Tura products. Ted Baker and GX/LAMB sell like hot cakes! — Sydney T., Pasadena, MD
  • In ophthalmic, the Tom Ford 5812 and Kate Spade Clementine. In sun, Kate Spade and Oakley. — Ann-Marie W., Lewis Center, OH
  • Vintage is still big. Europa‘s Scott Harris Vintage and American Optical lines were going strong. One of our clinic’s lifetime bestsellers is the Scott Harris Vintage-17, a small circular saddle bridge that we’ve sold to everyone, from teens hankering for a “Harry Potter” look to Santa’s elf helper! We sent a couple of really cool custom sun jobs through Rudy Project recently: an Agent Q Stealth (Z87.1) job for an avid handball player; and a crazy job for a high myope who tears up the tennis court. Rudy Project‘s dock system really nails an in-frame solution for athletes with high prescriptions. — Jen H., Sandpoint, ID
  • ILLA is new and exciting. We sold many more sunglasses than usual last month, especially Maui Jim. — Brenda K., Havre, MT
  • Vera Bradley sales went way up in February, as did Prada. In sun, Calvin Klein and Donna Karan had a boost, due to a promotion we are having at the moment. — Angel M., Cynthiana, KY
  • Fysh glasses and Oakley suns. — Jennifer L., Dansville, NY
  • We are doing great Yalea for women, as well as with Tom Ford for men and in sun. — Cynthia S., Lewis Center, OH
  • Polo glasses and Carrera suns. — Richard F., Wildwood, NJ
  • Raen, Laibach & York, Garrett Leight glasses; Smith Optics and Rudy Project suns. — Travis L., Logan, UT
  • In optical, OWP, and in sun, American Optical. — Jennifer Y., Canandaigua, NY
  • Kate Spade, Flexon, and Nike ophthalmics; Maui Jim suns. — Stephanie P., Mount Vernon, OH
  • The Ørgreen Cardano in optical and the Veronika Wildgruber Rocky sun in Black Rose. — Kelsey B., Winston Salem, NC
  • Charmant Titanium opticals and Oakley suns. — Robert L., Jefferson City, MO
  • OVVO, folks ask for light frames and my staff immediately goes to them. They are our most expensive and our highest sellers. — Kandi M., Gig Harbor, WA
  • Lindberg in optical and sun, we love how we can customize them and how lightweight they are. In other glasses, LGR is fashion forward and Blackfin because of quality and colors. — Verbelee N., Orlando, FL
  • Joseph Abboud suns and Costa glasses. — Paul M., Manasquan, NJ
  • Oakley for men, they sell themselves, and ECO for men and women, the clip is a huge selling point. In sun, Oakley and Wiley X. — Christine H., Plainville, MA
  • Charmant and Lilly Pulitzer opticals and Maui Jim suns hands down. — Chris C., Panama City, FL
  • In glasses, Modo, then Ørgreen obviously. In sun, Maui Jim! — Bethany C., Holland, MI

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