Lil John Saves the Day!

How an unexpected song lead a granny with a grievance to an agreeable resolution.

Most of You Are Optimistic For 2026 … Despite Ongoing Economy and Consumer Sentiment Concerns

Optimism was often cited as just being the better approach to challenging times.

How Six Independent ECPs Make In-Office Retail Work

From trusted drops to quirky gifts, these eyecare pros show how even small retail corners can build value and connection.

Bloomingdale’s Goes Gothic for ‘Wuthering Heights’, Gap Hires Entertainment Chief and More Retail News of the Week

This week: entertainment invades retail, Levi's teaches Gen Z to sew, and what to do about pennies.

From Curator to Creator: How This Seattle Practice Celebrated Turning 10 by Launching Its Own Line

To mark the anniversary, Eye Eye is moving beyond its reputation for independent curation to debut an in-house frame collection that prioritizes design, affordability, and inclusive...

77% of You Think 2026 Will Be Better Than 2025 for Your Business

But sentiment is lukewarm at best and they explain why…

ForEyes Solutions Goes Beyond Bookkeeping

BUILT BY AN OD, FOR ECPS: ForEyes SolutionsGoes Beyond Bookkeeping Company reintroduces itself as ForEyes Solutions with expanded services for today’s growing practices. “ForEyes Solutions has...

What To Do When Loving Optometry Isn’t Enough Anymore?

A seasoned OD with a clear succession plan is questioning the realities of modern optometric practice—and the profession itself. Is this burnout, or a sign it’s...

What’s Best for the Patient Is Best for the Practice

Start making changes to your outdated policies — like not accepting POFs — to do what’s best for everybody.

Design A Practice Patients Talk About

They’re looking for an experience worth remembering, here are some idea’s to keep them coming back and referring others.