All you need is just a dash of encouraging expectation and a pinch of sobering distrust.
Victoria’s appointment reinforces Zyloware/Kenmark Eyewear’s commitment to strong, consistent leadership across its customer base.
Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what...
Fake bad reviews and former employees setting up shop … we tell you how to deal.
Anyone can suffer from dry eye and now there are more options on the market than ever before.
Or that frame special could be your next big regret.
Financial health isn’t about pinching pennies or stressing over every dollar. It’s about making informed moves that actually grow your practice.
The profession is reorganizing, and those who adapt will lead the next era of optometry.
The Big Survey is always detailed and insightful. Seeing the way patients/clients are being treated with more care, passion and curated service. This is how this...
CRE specialist JLL summarized its findings with modern spin on seasonal classic.
One person’s “small” town is another’s Metropolis!
From architectural silhouettes to sculptural materials and new design vocabularies, these nine frames preview where eyewear style is heading next.
Stats compiled by rewards app show shoppers displayed discipline and indulgence in 2025.
Lens decisions set the foundation long before brands, upgrades, or pricing enter the conversation.
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