Shoppers Took a Breather in September

But overall retail sales remained resilient, CNBC/NRF find.

But It Seems She Actually Doesn’t Know How Any of It Works

A patient's attempt at disputing a co-pay is thwarted by video proof … but that’s still not enough to convince her.

Five Optical Businesses Share Their In-Store Event Playbooks

Learn how these eyecare businesses organize in-store events, from trunk shows to blowout sales to community-driven days of giving.

Gen Z Might Be Your Contact Lens Wearing Solution and More of What You Need to Know for October

Including the prevalence of dry eye, the rise of smart eyewear, and the opportunities both represent.

Revealing the Secrets of Exceptionally Successful Opticals

The one thing you can’t afford NOT to do and the 4 characteristics you need to make the most of it.

Vegas Hospitality May Be the Best Case Study of Customer Service There Is

It is able to do something very many of us can’t.

Nutraceuticals? Supplements? Vitamins? Whatever You Call Them, Demand for Preventive Eyecare Is on the Rise

Over 70% of U.S. adults take dietary supplements regularly and eye health is one of the fastest-growing categories.

Consumers are Comfortably Numb

Shoppers have adopted to constant change, NielsenIQ survey finds.

Using Social Proof to Attract New Patients

Beyond attracting new ones, it is also a powerful tool for retaining current ones, not just because you say you're good, but because others are powerfully...

This Ohio Practice Uses a Simple Wardrobe Perk to Build Team Spirit

By offering a clothing allowance, they found a fair, sustainable way to support staff and present a unified look.