Huge Growth Forecast for AI Use by Retailers

Tech will help provide seamless, omnichannel experiences.

Using Social Proof to Attract New Patients

Beyond attracting new ones, it is also a powerful tool for retaining current ones, not just because you say you're good, but because others are powerfully...

Bridging the Gap Between the Boardroom and the Exam Room


IMPLEMENTING “SYSTEMIC EMPATHY” so executives and ECPs can stop feeling like opponents and start acting like partners.
By Benjamin Thayil, OD
Founder, LeadOD, and President, Lifetime Vision and...

Small-Business Owners Remain Upbeat

Almost all such retailers surveyed expect growth in 2026.

We Asked ECPs What They Anticipate Being Their Biggest Challenge in Q4

Tariffs, staffing, inflation …. and just getting people in the door were a common refrain.

Navigating the Job Market:
Insider Tips For Landing Your Dream Optometry Position

See four essential stages to securing and developing your ideal job in optometry.

When a Longtime Patient Exhibits Potentially Dangerous Behavior, This Doctor Has a Difficult Choice to Make

How does your business handle customers whose behavior crosses the line? Our readers weighed in.

Best Practices: Greg Naes on Building a Wellness and Performance Business

How performance-driven eyewear and wellness-focused care can transform patient outcomes and practice growth

Private Practice Was Not Defeated by Corporate, It Surrendered

The question is not whether private practice can survive; it’s whether optometrists are willing to reclaim the ground they abandoned.

Best Practices: True Entrepreneurship in Eyecare

Rethink what it means to be an entrepreneur in optometry