Your Letters to the Editor for October

"I was obviously stoked to read the America’s Finest issue!"

Private Practice Was Not Defeated by Corporate, It Surrendered

The question is not whether private practice can survive; it’s whether optometrists are willing to reclaim the ground they abandoned.

Retailers Display Resilience: Report

Despite turbulent economy, smart store operators are finding growth opportunities.

Record and Reflect to Avoid Bamboozling

Try one of the most vulnerable and transformative exercises you can do to improve your sales.

Profits Up, Stress Down

How In-House Finishing Transforms Optical Practices If you’re considering starting an in-office finishing lab, you’re probably weighing the pros and cons. And you likely have one...

Spatial AI Seen Revolutionizing Retail

“Intelligent” stores will offer enriched shopping experience.

This Florida Optician/Owner Has Her Feet in the Sand and Wine in Hand

And it’s all groovy because she’s not raising butterflies or driving her pink 1957 Thunderbird she can run her shop anyway she wants to.

Most Retailers Mum on Holiday Hiring

Trend suggests sluggish sales for the season, study finds.

This Ohio Optical Makes Color Styling the Star of Every Eyewear Visit

By making color analysis part of every appointment, Optical Arts ensures patients leave with frames that enhance their natural features and boost confidence.

Smart Lenses For Smart Driving

SMART LENSES FOR SMART DRIVING Built from real driver insight, these AI-enhanced lenses make every ride safer and smarter The first company to incorporate elements of...