6 experts explain how to win them over early.
They say that starting is the hardest part. If that is true, then these ECPs—whom we asked to share their businesses’ origin stories while they are...
Noteworthy ways some ECPs have found to move their moldiest inventory.
Learn 27 ways to make the most of failure.
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
One of the trends that has defined the eyecare industry in recent years has been a shift in visioncare costs away from employer toward the individual,...
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Sell more, produce more, be more creative, satisfy more customers... through happiness.
Making decisions is hard, we’ve made it easy.
16 ways to win your employees' love without losing their respect.
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
How do you manage a minimal business renovation on a budget, but create a big impact? Well we asked several ECPs who have done just that,...
NO TWO independent optical shops are the same. While many of you live and die by the eye and nothing but the eye, some have interests...
ECPs share the most important days in the history of their business.
Tattoos and the business eyecare don't seem to be a common combination. But, as these ECPs show, you'd be surprised.
Tales so bizarre we couldn’t make them up ... Not that we’d want to.
Don't stop at one, or even two. Here's how to get more multiple-pair sales than you ever dreamed of.
Here are 17 things you should stop saying in your eyecare business.
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