They’re the task-juggling, hyper-competent, indispensable cog in the eyecare wheel.
From exam lane through point-of-purchase, here are several opportunities to awe patients and customers with the all the equipment and products they interact with and touch.
When everyone’s goals and values align its a victory for all.
They’ve shared the ways, both big and small, they found to save a few bucks.
Could you be an Assassin? Or are you more of a Fixer? We can tell you where you’re killing the sales game … and where you’re...
Some were triumphs, others ended in tears …
Organizations and experts weigh in on what it will take to achieve true and equitable representation in this industry.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
If you can, we’ve got 24 tips to help your reclaim the time you waste on digital devices.
The 2020 Big Survey was launched in mid-August and ran for about six weeks. During that time, 264 North American ECPs (all owners or managers) attempted...
ECPs open up about the things in life, and business, they’re grateful for.
A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
No Vegas? No problem. Our guide is chock full of the newest products to offer your patients and customers the best in style, optics, comfort and...
With this list of rules we can save a few less savvy colleagues from making one of these disastrous mistakes.
1st Place 2nd Place 3rd Place Honorable Mentions America’s Finest 2020 Sponsors Three female solopreneurs win top honors in 2020’s America’s Finest Optical Retailers competition....
Take the consumerism of Boomers, the independence of Gen X, the social consciousness of Millennials and add in a dependence on all things technology — and...
INVISION honors the legion of excellent vendor representatives.
You know you're an ECP when ...
Just three short months ago, the idea business owners would be struggling to navigate a recession in early 2020 seemed far-fetched. Markets were at record highs,...
Traditional PR used to be one of the few ways — other than paid advertising — for a small business to get noticed. But increasingly, public...
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