Noteworthy ways some ECPs have found to move their moldiest inventory.
Learn 27 ways to make the most of failure.
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Sell more, produce more, be more creative, satisfy more customers... through happiness.
Making decisions is hard, we’ve made it easy.
16 ways to win your employees' love without losing their respect.
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
How do you manage a minimal business renovation on a budget, but create a big impact? Well we asked several ECPs who have done just that,...
NO TWO independent optical shops are the same. While many of you live and die by the eye and nothing but the eye, some have interests...
ECPs share the most important days in the history of their business.
Tattoos and the business eyecare don't seem to be a common combination. But, as these ECPs show, you'd be surprised.
Tales so bizarre we couldn’t make them up ... Not that we’d want to.
Don't stop at one, or even two. Here's how to get more multiple-pair sales than you ever dreamed of.
Here are 17 things you should stop saying in your eyecare business.
With additional reporting by DEIRDRE CARROLL | Illustrations by MAR JEFFERSON GO These days it’s hard to escape Donald Trump. Open a paper, turn on the TV...
When Melissa McCulley was practicing optometry in downtown Minneapolis, she noticed a number of cool, funky eyewear shops peppering the Twin Cities area. In her hometown...
What did you want to be when you grew up? A firefighter? A ballerina? A magician? It’s probably safe to say that the majority of us...
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