Feature Stories Archives - INVISIONMAG.COM

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Cover Stories

The Appeal of Solopreneurship

We spoke to five eyecare business owners asking them to tell us about their experiences as a one-person-band and why...

Cover Stories2 weeks ago

See Ya! Planning Your Exit Strategy

Whether it’s retiring, handing off, selling up or otherwise moving on, when the time comes to say good-bye to the eyecare business, you’ll need a plan....
Cover Stories2 months ago

INVISION’S 2021 Fall Buying Guide Features 15 Handpicked Collections That Are Not to Be Missed

Part Buying Guide, part Latest Releases, out guidebook will ensure your customers are wearing eyewear that commands attention this fall.
Cover Stories2 months ago

24 Ways To Crush It On Social Media

Engagement, connection and online sales will keep your brand as an eyewear and eye health biz top of mind.
Cover Stories3 months ago

America’s Finest Optical Retailers 2021 – Winners Revealed!

There is a perception among some that independent eyecare practices and optical businesses are a dying breed. At INVISION, we never believed it. Our whole raison...
Cover Stories4 months ago

Take Our Crash Course in Kid-Speak

You may have the best pediatric products and services in the industry, but they won’t get you far if you fail to engage your littlest customers.
Cover Stories5 months ago

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

From exam lane through point-of-purchase, here are several opportunities to awe patients and customers with the all the equipment and products they interact with and touch.
Cover Stories6 months ago

Eyecare Biz Owners Sing the Praises of Their Techs

They’re the task-juggling, hyper-competent, indispensable cog in the eyecare wheel.
Cover Stories6 months ago

22 Company Culture Tips to Build a Driven, Happy Team

When everyone’s goals and values align its a victory for all.
Cover Stories7 months ago

When 2020 Got Tough, These ECPs Embraced Smart Frugality

They’ve shared the ways, both big and small, they found to save a few bucks.
Cover Stories7 months ago

What’s Your Sales Personality? Take INVISION’s Quiz to Find Out!

Could you be an Assassin? Or are you more of a Fixer? We can tell you where you’re killing the sales game … and where you’re...
Cover Stories8 months ago

ECPs Told Us Their Most Memorable ‘First’ Times

Some were triumphs, others ended in tears …
Cover Stories8 months ago

How Diverse, Inclusive and Welcoming Is the Eyecare Industry?

Organizations and experts weigh in on what it will take to achieve true and equitable representation in this industry.
Cover Stories8 months ago

These COVID-19 Changes Are Permanent, Say ECPs

Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Cover Stories10 months ago

Can You Focus for 12 Minutes?

If you can, we’ve got 24 tips to help your reclaim the time you waste on digital devices.
Cover Stories11 months ago

INVISION’s Big Survey Captures One of the Strangest of All Years

The 2020 Big Survey was launched in mid-August and ran for about six weeks. During that time, 264 North American ECPs (all owners or managers) attempted...
Cover Stories12 months ago

2020 Got You Down? Here Are a Few Reasons to Be Thankful

ECPs open up about the things in life, and business, they’re grateful for.
Cover Stories1 year ago

Is Corporate Optometry the Future of Optometry?

A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
Cover Stories1 year ago

Fall Buying Guide: Different Look, Same Great Product Updates!

No Vegas? No problem. Our guide is chock full of the newest products to offer your patients and customers the best in style, optics, comfort and...
Cover Stories1 year ago

Don’t Do It! 44 Things an ECP Should Just Never Do

With this list of rules we can save a few less savvy colleagues from making one of these disastrous mistakes.

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