Traditional PR used to be one of the few ways — other than paid advertising — for a small business...
Actually implementing change (rather than merely talking about it) is one of the more frustrating aspects of business management.
Are you harried each day, knowing that you have more to do than fits in 24 hours? Do you find yourself wasting time through the day,...
The coming year has “eyecare” written all over it. But what changes can we expect to see in eyecare and eyewear as we enter a new...
The pie is getting sliced ever more finely.
THE BIG SURVEY 2019 The Basics You, The ECP Buying & Selling Performance Management & Staff Marketing & Operations Who is the American ECP? How does...
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
How you finish the year has a major impact on how you start the next one. Year-end is a tricky, busy time. You need to be...
Now let’s be clear… All customers are important. And all customers should be treated as such… but when we asked our readers about their most important...
We challenge you to implement one of these 23 ‘How To’s in your practice before the year is out.
HIGH ROLLER SUITE These products didn’t come to play, they came to win, and you can bet they pay off big. All-In Made with Japanese titanium,...
No two exit strategies are exactly the same.
They left managed care and went to private pay.
6 experts explain how to win them over early.
They say that starting is the hardest part. If that is true, then these ECPs—whom we asked to share their businesses’ origin stories while they are...
Noteworthy ways some ECPs have found to move their moldiest inventory.
Learn 27 ways to make the most of failure.
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
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