Gordon Wong spent 20 years building his optometry business — before thieves raided and ravaged it in a span of minutes last spring. This article originally...
Start by selling more 33% more second pairs and locking in more annual contact lens orders.
Simply stop telling yourself these five common myths and you'll overcome your sales reservations.
Special Feature: Flex Success BY JAMES RITCHIE It’s not too late to boost your share of fourth-quarter spending account cheer. When you’re selling eyewear and offering...
IF I OWNED AN EYECARE BUSINESS Five well-known business minds imagine themselves in charge of their very own eyewear retail establishments Think about the expression "a...
Serve Right Master the art of superb service & win loyal customers for life This article originally appeared in the September 2014 issue of INVISION. Americans...
PREDICTIONS ARE MIXED OVER THE IMPACT OF THE AFFORDABLE CARE ACT. HERE’S HOW TO MAKE IT WORK FOR YOU. BY JAMES RITCHIE Published in the March/April...
From special events to advertising, we give you 40 tips to turbocharge your marketing, plus 10 bonus steps to boost your bottom line. BY BY JULIE...
EVERY YEAR, it’s the same. We begin January with a list of vows and sparkling dreams for self-improvement. But even the very best intentions are usually...
Since it’s our beginning — and the start of a new year, too — what better way to greet 2014 than with the tales of some...
Story By Wendy J. Meyeroff “When selling eyewear to kids there are three factors that the eye care provider (ECP) must consider: what the patients’ parents...
Many businesses fall at the first hurdle they come across. Not this crew of eyecare professionals, who faced critical business situations and still came out on...
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