People Medical Advice Gone Wrong Apparently, when providing treatment plans you must be very, very explicit… Published 2 years ago on May 3, 2024 By INVISION Staff Invision May 2024 Issue PHOTO: ISTOCKPHOTO Share Tweet I discussed lid hygiene with a patient. He returned for a follow-up one month later and I noticed his lids looked worse. He replied, ‘Doc, I’m washing my eyebrows every day — it’s not working’. — Patti Richard, OD, Family Eye Care, North Andover, MA Back when you had to use Aosept to clean your contacts, we had a patient who thought she had to take the dissolving cleaning tablets orally. She couldn’t figure out why her contact lenses weren’t clean! — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ Related Topics:eyecare businesses in Arizonaeyecare businesses in MassachusettsPractice & Business Management INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at [email protected]. click to Comment(Comment) Up Next A 30-Year Optical Veteran Who Grew Up Within 30 Miles of the Community She Serves With 3 Generations of Women Don't Miss An Optician Who Is Living the Dream of Owning Her Own Business But Admits It Doesn’t Allow Much Opportunity for Time Off SPONSORED VIDEO Essilor® Stellest® Lenses You may like 8 New Releases to Watch in April: Lightweight Frames, Smart Lenses, and Fresh Color Stories Best Practices: Creating Moments Worth Talking About American Academy of Optometry Opens Registration & Housing for Academy 2026 Anaheim Promoted Headlines More Than a Frame All in One Place Shamir Insights, Inc. Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections Advertisement Latest Trending Videos Photo Gallery21 hours ago 8 New Releases to Watch in April: Lightweight Frames, Smart Lenses, and Fresh Color Stories Best Practices21 hours ago Best Practices: Creating Moments Worth Talking About Press Releases24 hours ago American Academy of Optometry Opens Registration & Housing for Academy 2026 Anaheim Press Releases1 day ago Billabong Expands into Eyewear with L’Amy America Press Releases2 days ago Silhouette in Space: Where Design Meets Zero Gravity Best Practices21 hours ago Best Practices: Creating Moments Worth Talking About Best Practices4 weeks ago Best Practices: Building Purposeful Relationships in Eyecare Photo Gallery3 days ago You Need to See These 41 Head-Turning Ways to Display Frames [UPDATED] Photo Gallery2 weeks ago Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections People2 weeks ago A Master Optician With an Impressive Frame and Optical-Themed Neckwear Collections Best Practices21 hours ago Best Practices: Creating Moments Worth Talking About Sponsored Content3 weeks ago Essilor® Stellest® Lenses Best Practices4 weeks ago Best Practices: Building Purposeful Relationships in Eyecare Best Practices2 months ago Best Practices: Matt Rosner on Building a Specialty Practice Best Practices3 months ago Best Practices: Storytelling in Eye Care Practices Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Best Practices21 hours ago Best Practices: Creating Moments Worth Talking About Photo Gallery3 days ago You Need to See These 41 Head-Turning Ways to Display Frames [UPDATED] Sponsored Content3 days ago All in One Place Sponsored Content2 days ago More Than a Frame Columns1 week ago The Power of Boring Basics Photo Gallery1 week ago 14 Photos That Show Why Carytown Optical Shoppe Is One of America’s Finest Optical Retailers Business & Practice Management1 week ago Check Out These Six Ways ECPs Are Using QR Codes in Their Practices Columns1 week ago The Closet Test Your Optical Can’t Afford to Fail