Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what...
An America’s Finest 10 years in the conjuring.
Their team spirit and sense of community service are unparalleled.
This Missouri practice’s loyalty program gives patients without vision plans a reason to visit and buy — and bring their friends…
Wine bags, doggy sweaters, frisbees… They’re getting their name out there in ways you never thought possible.
It lets patients know they ‘give a crap’!
They’re a father-daughter duo with a passion for fine frames and personalized care.
She marshaled the resources in her practice and the community to get free glasses to kids who were going without.
They’re a husband-and-wife team with vision therapy skills and a passion for frame styling.
These seven gardens, patios and courtyards bring a whole other level to exceptional service…
This Massachusetts OD built a reputation as the ‘doc who helped me ditch my readers’…
Its look is classic, clean—and has stood the test of time.
Turns out a home setting can be ideal if everyone’s invested in the treatment’s success.
It’s also just a great place to stop in if you’re in need of a friendly chat…
Meet the veteran OD whose team has been providing top-tier service in the panhandle for three decades.
They cold-opened as private pay only—and they’re killing it after a year in business.
Could yours be a selling point, too?
And it’s all thanks to Optomap instrumentation…
The business may be young but its owners bring a wealth of experience in all things eyecare and eyewear.
When it comes to branding, this Ohio practice lets its personality shine—and it doesn’t do ‘basic’…
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