Texas OD Matt Barber felt the city was underserved; now it enjoys top-class care and unique eyewear in a location that rivals any in the U.S.
These branded office vehicles do more than just deliver; they’re mobile billboards.
He studied with master craftsmen in France and now creates eyewear with a distinctive Midwest American feel.
It’s a team effort, and no detail is left to chance.
It may be a century old, but its brand is sharp and modern.
It’s the culmination of 40 years of business insight and fostering a dedicated staff.
Hyperlocal social networks keep you connected to the customers that really matter — your neighbors.
He got tired of just screening patients and sending them to a GP.
Is your reception area making the right impression?
Opening this stunning corner optical allowed her to express her creativity.
Just treating dry eye doesn’t make you a specialist, so this Virginia practice decided to go above and beyond.
Black Optical’s Oklahoma City location leans into its team members to keep it ahead of the pack.
This Tennessee practice came up with a warm, inviting look and keeps it consistent.
Demonstrating the connection between cognition and vision to measure patients’ processing ability has delivered a serious return on investment.
They’ve expanded in Indianapolis without losing sight of their community spirit and strong belief in nurturing staff.
These versatile retail tools can boost business, community engagement and social media traffic—and start conversations.
Owner and optician Valerie Afriat first learned to love fashion at her parents’ Montreal clothing factory in Montreal.
Once they were satisfied with the basic elements, they went to town branding all kinds of merch.
They offer an exam, own-brand frame and fitting in half an hour for less than $150.
Winners and finalists of INVISION’s ‘America’s Finest Optical Retailers’ competition share their creative ideas.
Advertisement
