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(No these aren’t references to Taylor Swift … Not everything is about you Taylor!) This is the final Vision Expo East in New York City … but have no fear, INVISION’s Buying Guide will live on. For now, use the next few pages to review some highlights of the newest products on display that we think will make a big impact on your patients and customers in the coming months. Luckily, all ends lead to new beginnings, so before we trade concrete jungles for palm groves, we hope this guide helps you to take one last bite out of the Big Apple.

Bruder-BOSA-entire-device-no-cables

MS TECHNOLOGIES & BRUDER HEALTHCARE
BOOTH: P2027

The M&S Bruder Ocular Surface Analyzer (BOSA) is a revolutionary dry eye assessment device. In just 15 seconds per eye, BOSA provides OSD test results, streamlining dry eye patient management for eyecare practices. It enables customized treatment plans and tracks patient progress over time. BOSA offers a comprehensive solution, consolidating multiple tests into one efficient device. It includes non-invasive tests and provides a clear patient report for better treatment recommendations.

bruder.com/pro

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

MOREL
BOOTH: P735

Morel’s new dedicated sunwear collection features eight concepts and 16 styles for men and women. Women’s oversized shapes include hexagons and butterflies, while men’s options feature classic pantos and a standout aviator. Crafted with high-quality materials and CR39 polarized lenses, colors are reminiscent of a tropical island getaway, offering exotic shades and blends.

(800) 526-8838, morel-france.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

ETNIA BARCELONA
BOOTH: P935

FC Barcelona and Etnia Barcelona unite art and sport in a new capsule collection, celebrating their hometown’s culture and passion for football. The campaign uses illustrations to capture sports as artistic expression. The collection includes Eindhoven, inspired by FC Barcelona’s Women’s team victory, and 1899 Premium Gold 24K, a limited-edition paying tribute to the club’s founding year. Both models have HD polarized mineral lenses and UV protection.

(888) 553-8642, etniabarcelona.com

Eindhoven $289- 1899; Premium Gold 24k $745

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

TECH PRINT INDUSTRIES (TPI)
BOOTH: P1614

Tech Print Industries (TPI) can transform a 2D eyewear design into a printable 3D rendering with a speed four times faster and with a range of full colors and textures, thanks to the company’s proprietary software. Thousands of colors, an extensive hinge library, and a massive selection of shapes open limitless design possibilities. TPI supports customers in developing their dream frames, whatever their level of knowledge and skills in the eyewear sector.

techprintindustries.com

Prices vary

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

SILHOUETTE
THE LOFT

Silhouette celebrates the 25th anniversary of Titan Minimal Art, a groundbreaking eyewear innovation that remains unmatched. The iconic rimless design, weighing only two grams, offers unparalleled comfort, quality, and vision. Trusted by astronauts in space, it features a screwless, non-slip fit. Over 12.4 million pairs sold, and a new anniversary collection launched for 2024. Silhouette continues to blend style and function, with an array of shapes and captivating colors.

(800) 223-0180, silhouette.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

VERSACE
BOOTH: P1347

NBA champion Dwyane Wade continues his partnership with Versace eyewear. Wade emphasizes eyewear as a finishing touch to complete any outfit. The collection features frames like VE4464, flat-top rectangular sunglasses with distinctive metal hinges, VE4465, a narrow rectangular style with a Medusa head plaque, and VE3354, squared optical frames with color contrast and metal hinges.

my.essilorluxottica.com

$330

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

IC! BERLIN
BOOTH: A245

Introducing ic! berlin’s New Classic Collection, where timeless elegance meets innovation. Blending classic designs with modern metal crafting techniques. Frames like Nuno and Tilmann feature subtle handcrafted facets, while Erin and Wilhelm cater to petite faces. Tyler, Shay, and Miki embrace minimalism, while Tanner, Jacob, and Eden introduce a fresh color palette. This year ic! berlin offers a fresh perspective, a testament to their commitment to pushing eyewear aesthetics’ boundaries.

ic-berlin.de

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

MEXX
BOOTH: A102

Mexx Eyes presents a Spring collection for teenagers offering a variety of colors and textures, it suits every young woman’s style, especially those who embrace authenticity over perfection. Style 5691 features a slim hexagonal acetate frame with metallic accents and a spring hinge for durability and comfort. A fashionable and high-quality choice.

(913) 839-1519, owpusa.com

Prices upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

MYKITA
THE LOFT

Mykita and 032c present Alpine, blending fashion and sports in a high-tech eyewear design. This second Mykita | 032c collaboration features lightweight stainless steel wraparound sunglasses. The Mykita Lessrim construction allows the ultra-fine rims to disappear into a groove of the curved lenses. The distinctive temple design follows the bottom contour of the frame, creating flowing lines complemented by specially curved side pieces and achieving a high speed, aerodynamic look.

(973) 669-0063, mykita.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

TWO BLIND BROTHERS
BOOTH: P1535

Two Blind Brothers Eyewear epitomizes a harmonious blend of fashion and functionality with a profound philanthropic message at its core: Making a difference, by contributing a portion of the sales towards finding a cure for blindness. The women’s collection boasts sleek acetates, showcasing trend-driven, easy-wearing shapes and fashionable combinations. The men’s collection incorporates memory metal in every silhouette, ensuring a lightweight, fashion-forward attitude.

(800) 243-6350, lamyamerica.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

OGI EYEWEAR
BOOTH: P525

OGI Eyewear launches distinct frames, championing independence in eyewear fashion. The new Wind Chill style builds on the success of Dinky Town, featuring a geometric shape with fresh tortoise patterns in acetate and a metal bridge. Can Do offers a rounded silhouette with custom acetate colors, while Hot Minute presents a versatile rectangular shape with acetate striations.

(888) 560-1060, ogieyewear.com

$245-$265

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

LOZZA
TERRACE 4B

Lozza’s 145-year legacy of Italian craftsmanship and innovation shines in Lozza Arte, a project redefining the brand’s DNA. The new collection, named after Italian opera terms, offers eight unique designs, blending exquisite craftsmanship with modern technology. Details like riveted 5-joint hinges and a three-dimensional monogram highlight its exclusivity, while green velvet packaging adds a touch of elegance.

(800) 423-3023, derigo.us

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

PRODESIGN
BOOTH: P535

Prodesign introduces a versatile eyewear collection for all, with new concepts that emphasize elegant details and engineering excellence. Lined showcases strong female design with engraved color lines. Proflex combines flexible motion and technical precision. Force from titanium features molded fronts and debossed details. Topo layers acetate for a topographical effect.

(800) 654-6099, designeyeweargroup.com

Prices upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

WOODYS

Woodys introduces a Spring/Summer collection with 42 new models, emphasizing unique color combinations and sustainability. The collection features half-moon glasses and ergonomic designs for women with a new five-axis OBE hinge. Italian Mazzucchelli acetate, German OBE hinges, and Carl Zeiss Vision lenses ensure excellence and durability and over 40% of the frames incorporate recycled acetate and bio acetate, aligning with Woodys’ commitment to sustainability and innovation.

woodyseyewear.com

Prices upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

ABB OPTICAL

ALTIUS Advanced Performance-Tinted Contact Lenses, which provide 100% UV and +99% Blue Light filtration, have shown promise in helping patients with light sensitivity-related medical issues. These lenses are trusted by elite athletes, including Olympians and professional athletes, as well as individuals recovering from concussions and ocular diseases. ALTIUS Contact Lenses have launched in the U.S. and select global markets, offering possibilities for eyecare professionals, promoting enhanced patient eyecare and practice growth.

(954) 733-2300, info.abboptical.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

ØRGEEN
BOOTH: P619

Ørgeen’s spring 2024 collection includes the Quantum High, 3D printed, and HAVN series. These innovative compositions feature complex shapes in a palette of vibrant color combinations, elevating both aesthetics and tactile sensation. Ørgeen Optics’ eyewear embodies inventiveness, design, and comfort in one harmonious blend.

orgreenoptics.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

BMW EYEWEAR
BOOTH: P1468

BMW Eyewear debuts a new collection for 2024, reflecting the brand’s authentic and forward-looking design philosophy. Inspired by BMW’s iconic car models, such as the Series 2, 6, and 8, the collection combines innovative technology, meticulous attention to detail. The modern aesthetic is achieved through sleek titanium elements, which recalls the mix of speed and elegance typical of BMW (the BW5080-H, shown).

(800) 345-8482, my.marcolin.com

$185 – $285

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

LUI JO
BOOTH: P551

The Spring/Summer 2024 Liu Jo eyewear collection renews the codes of sophisticated self-confidence the House is famous for, offering a modern take on its signature glamor, joyful, and elegant femininity. The models starring in this season’s advertising campaign are part of the new Golden Flair collection; crafted in premium acetate, they boast sleek, stylish shapes and unique metal embellishments on the temples, which host the iconic Liu Jo logo highlighting their identity.

marchon.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

KATE SPADE NEW YORK
TERRACE 4A

Kate Spade New York’s new 10-piece Low Bridge Fit collection is designed for those with low bridges, broader heads, and prominent cheekbones. The all acetate collection features narrower saddle bridge designs with deeper pads for comfort, ensuring a secure fit for a global audience. The eyewear styles embody the iconic Kate Spade design, patterns, and exclusive spade logo, bringing joy and lightness through crystal colorways and fun shapes.

mysafilo.com/US

$165-$224

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

LINDA FARROW
BOOTH: P551

Linda Farrow’s latest collection draws inspiration from Brutalist architecture, embracing utilitarian beauty. Bold geometric shapes create a powerful look, with neon demanding attention in sunwear and intricate detailing in optical designs. This collection offers a fresh twist on Brutalism, combining striking visuals with individualistic luxury in design.

marchon.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

EYEOS

eyeOs eyewear celebrates its 10th anniversary with the launch of the Reserve Collection, redefining luxury and craftsmanship in reading eyewear. Featuring BlueBuster lenses, custom-built hinges, and exclusive acetate options, this collection offers luxury and exceptional quality in ready readers.

eyeosoptics.com/reserve

$145

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

VISIONIX
BOOTH: F2235

If you want an edger with a wow factor, try Briot Couture, which has the world’s first virtual 3D finishing technology which allows ECPs to use a tablet to show patients what their glasses will look like. Briot Couture allows users to confidently bring more sophisticated lens edging in-house and save on lab bills while reducing remakes.

visionix.com/us/invision

Prices upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

HELLO KITTY
BOOTH: 1421

The charming new spring styles from Hello Kitty Eyewear are designed to make every little girl proud to wear glasses. Five adorable Hello Kitty-branded ophthalmic frame styles, catering to girls aged child to tween who adore Hello Kitty. The Hello Kitty Eyewear collection is a delightful blend of color, glitter and fun.

(800) 645-6596, eyeweardesigns.com

$140

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

MODO
BOOTH: P1601

Modo Eyewear’s Spring/Summer 2024 3D Lab Frames Collection, the perfect fusion of style and technology, with each frame incorporating a 3D printed front joined to flexible Beta-titanium temples. Impeccable designs, in color options ranging from subtle Smoke or Petrol to expressive Bright Blue and Fluorescent Yellow, offer frames that stand out from the crowd while being barely noticeable on the face.

(800) 223-7310, modo.com

$360

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

GLACEE
BOOTH: P1637

Sophisticated and feminine, high-pigment and unique acetate combinations define the new spring 2024 Glacee collection. Additionally the “precious metals” frame styles include real gold leaf flakes. New colors like crystal lime green and starry night purple and blue offer a feminine yet bold statement in trendy sizes for your eyewear wardrobe.

(888) 399-7742, alternativeeyes.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

MOSCOT

Moscot’s Spring 2024 eyewear collection draws inspiration from Lower East Side fashion. It features six frames, from nostalgic classics to modern interpretations, appealing to a diverse and ageless audience. The collection reflects Moscot’s instantly recognizable aesthetic and century-old heritage while introducing new design elements, including an acetate combination frame as a homage to their roots.

moscot.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

BLACKFIN
BOOTH: A134

The Blackfin Spring/Summer 2024 collection showcases vibrant colors, artistry, and innovative eyewear production techniques. It features four new Pacific styles with thin titanium frames. Mavericks offers a double-bridge style with various color options, including sun and cocktail lenses. Blackfin Pacifics, made of flexible titanium, provide an excellent fit, including an Asian fit, and include patented Swordfish temple tips for easy adjustment.

blackfin.eu

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

TRANSITIONS
BOOTH: P1347

Transitions Optical has launched Transitions GEN S, the fastest dark lens in the clear to dark photochromic category, reaching category three levels of darkness in 25 seconds and fading back in less than two minutes. Available in eight exclusive colors, including a brand-new addition, Transitions GEN S Ruby.

transitionspro.com

Prices vary

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

MAUI JIM

Maui Jim introduces the Ekahi Collection, marking its first release since joining the Kering Eyewear portfolio. The collection merges advanced technology with versatile shapes, vibrant colors, and signature details inspired by Hawaiian nature and culture. It includes three main segments: MauiPure, MauiBrilliant, and SuperThin Glass, each tailored to different outdoor lifestyles. The collection appeals to a global audience with contemporary designs and a focus on maximum comfort.

kering.com

Price upon request

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

KENZIE
BOOTH: P1935

The Kensie Spring Eyewear Collection from Kenmark is a dreamy blend of watercolor pastels, and contrasting hues, perfect for the season. Feminine and playful shapes, positively connect the Kensie style and joy to every frame.

kenmarkeyewear.com

$205

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