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They take more time to do less—and then complain about their workload!!
It lets patients know they ‘give a crap’!
They got it right and built names for themselves as eyewear destinations.
Forget clay or stone, the chosen medium for these sculptural sunnies is acrylic and acetate.
We all have a persona, whether we like it or not.
Being thoughtful about strategically choosing what is showcased on your optical retail displays will show a massive improvement in your overall sales.
“New” to younger generations and nostalgic for older ones, these glasses are appealing and sellable.
They’re a father-daughter duo with a passion for fine frames and personalized care.
The dos and don’ts to maximize this powerful and cost-effective tool.
Including planning trunk shows, addressing allergy sufferers' eye needs, and playing tourist in your own town.
And like many of the women who have had the privilege to know and work with Marge, I am incredibly grateful.
We’re sharing a peek at the learnings and best practices from Texas State Optical’s network of independent optometry practices.
Including separate holidays for two things that go so well together: beer AND karaoke!
Including an ophthalmologist-developed eye roller and the cutest jade green eyewear stand you ever did see.
Our Money Matters experts say, “Wait just one minute…” Here’s what eyecare business owners can and cannot write off.
And boy did you have strong opinions!
These smart tools allow doctors to collaborate and communicate more easily with their patients.
But the 13% that do have found some creative ways to incentivize — and increase — sales while keeping the competition among the team at a...
Color seems to be making a big impact!
A few strategies in order to make the most prudent buying decisions possible.
"We thoroughly enjoy reading INVISION and passing it among coworkers to read," one reader says.
Before we trade concrete jungles for palm groves, use this guide to take one last bite out of the Big Apple.
She marshaled the resources in her practice and the community to get free glasses to kids who were going without.
No single person or even a select few can carry the weight for an entire state or nation. Together we are stronger!
This isn’t the start of a bit of juicy cocktail party gossip … it’s just another day dealing with strange patient behavior.
Like embracing the cringe, hiring storytellers and letting ChatGPT get to know you better.
Including free resources for eye safety and protection, a new award for young leaders, and how artificial outside nighttime light may increase risk of AMD.
She also thrives on making her own rules and breaking processes and putting them back together again.
Including the difference between taking inspiration from and copying a website design you love and how to build an employee incentive plan.
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March 2025
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