Get one free year of the publication American eyecare professionals love most!
"I plow your driveway when it snows; you serve my family's eye needs."
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
The client said her motherly instinct kicked in, and she grabbed it.
Some ... people ... just ... won't ... read.
Who could say "no" to this sales line?
But he could use a few more paid vacations.
It could be a time to get important upgrades done.
Most businesses seem to be too busy to try this.
You can only pick one.
How do you manage a minimal business renovation on a budget, but create a big impact? Well we asked several ECPs who have done just that,...
For a more connected network, scratch some backs in the realty business.
The results were intriguing to say the least.
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
Can you celebrate the 40th anniversary of the release of "Animal House"?
Here's what you need to do in July.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Growth is exciting, but can also bring challenges. Do these things to master growth.
Healthy employees are happier, and perform better than unhealthy ones.
As Ben Franklin said, “When you are finished changing, you’re finished.”
Don’t give patients a reason to go elsewhere by rejecting the idea of being a retailer.
The KREWE Calhoun in the color Plume. Everyone loves this spotted frame. Leah Johnson, Central Texas Eye Center, San Marcos, TX The Calhoun’s petite, rounded silhouette is...
Going Big BAUSCH + LOMB released the Boston scleral lens case designed to hold larger lenses — up to 23.5 mm in diameter and up to...
Ga Ga for Balenciaga Kering Eyewear and Balenciaga are partnering on the development, production and worldwide distribution of Balenciaga sunglasses and prescription frames. Set to launch...
Multifocal contact lenses can be a good choice for presbyopes, come in both soft and rigid gas permeable lens materials, and can be used for daily...
Zac Posen Inspired by the designer’s Spring 2018 collection, the oversized Alek combines acetate and metal, achieving a runway-ready look. (800) 627-2898, kenmarkeyewear.com $156 Jimmy Choo Part...
From sun-up to the night shift, these men’s frames get things done.
Rubber Made Part of IC! BERLIN’s Interstellar Athleisure Collection theFadeaway features a rubber front and German stainless steel temples. ic-berlin.de $509+ Can You Knot The decorative temples on CLARITI’s...