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They said that glasses were cheaper at Wal-Mart.
Oops, she did it again.
It's a simple tip to help first-time progressive-wearers use their new eyewear correctly.
Create an “insider” feeling among your core fans.
Bee Cave Vision Center was doing well on the outskirts of Austin, TX, when it sensed a growth opportunity brewing in an expanding nearby community.
Many see these as a cost (and a perk) of doing business.
What was the most joy you had in the office this week? It shouldn't take more than a second or two to remember.
There are hundreds of areas where you can differentiate.
X Factor Gone are the days of annoying head tilts in order to see. (Seriously, who wants that in their life?) Xtend technology, featured in the...
From first-time optical collections to tried-and-true sporting accessories, there’s something for everyone in clip-on suns this season. Across the range of possibilities, convenience and style combine...
From titanium to stainless steel — and everything in between — there’s more to these metals than meets the eye.
He loves meeting new people, solving patient problems and his tightly knit staff.
Don't let problem patients drag your business down.
"I’d rather spend my valuable time running my business."
More of our clients are looking for custom eyewear, they want choices in color and sizes. Lindberg Air Titanium makes it easy to offer this! Leah...
A little goes a long way for this beautifully branded Minnesota optical.
"We're on Facebook, look us up!" isn't enough.
This four-location practice enters its fifth decade with a feel for the future of eyewear and a legacy of deep community commitment.
It's simple advice, and it applies to everyone.
A patient denied before-hours service takes matters into her own hands.
I LOVE MY JOB. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Eyecessorize Trend Kit The Vision Council’s Eyecessorize released its spring/summer 2018 trend kit to more than 350 fashion, health and lifestyle editors nationwide. The digital kit...
Light It Up LED lights are the preferred light of environmentalists and merchandising experts. So, why not add a little fun with this cool Eye LED...
Gas permeable (GP) contacts are rigid lenses that comprise about 10 percent of the contact lens market. While the market for corneal lenses is declining, the...
Patients just want to be heard.
As an optical professional, your best investment is in your people.
The war over the PD could be at an end.
If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.