March 2018

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Woulda Coulda Shoulda7 years ago

What I Wanted to Tell the Charity Auction-Winning Customers Who Created Chaos in My Store

They said that glasses were cheaper at Wal-Mart.
True Tales7 years ago

She Said She Didn’t Back Her Car Into My Building, But Her Demonstration Indicated Otherwise

Oops, she did it again.
Line Time7 years ago

Say This (or This) to Help Progressive-Wearers Get Used to Their New Lenses

It's a simple tip to help first-time progressive-wearers use their new eyewear correctly.
Brainstorms7 years ago

To Create Raving Fans, Offer a Secret Eyewear or Product Line

Create an “insider” feeling among your core fans.
Best of the Best7 years ago

Successful Texas Optical Seeks to Avoid Sophomore Slump in Launch of New Location

Bee Cave Vision Center was doing well on the outskirts of Austin, TX, when it sensed a growth opportunity brewing in an expanding nearby community.
Buzz Session7 years ago

The Brain Squad Shares Its Take on Industry Trade Shows

Many see these as a cost (and a perk) of doing business.
Calendar7 years ago

A Day to Get Serious About Fun and More April Events

What was the most joy you had in the office this week? It shouldn't take more than a second or two to remember.
Manager's To-Do7 years ago

Finding Ways to Be Different … and More Manager’s To-Dos for April

There are hundreds of areas where you can differentiate.
Products7 years ago

A Frame for True Explorers and More New Products for March

X Factor Gone are the days of annoying head tilts in order to see. (Seriously, who wants that in their life?) Xtend technology, featured in the...
Products7 years ago

Versatility is a Snap With These 9 Clip-On Varieties

From first-time optical collections to tried-and-true sporting accessories, there’s something for everyone in clip-on suns this season. Across the range of possibilities, convenience and style combine...
Products7 years ago

Put Your Pedal to the Metal With These 9 Frame Styles

From titanium to stainless steel — and everything in between — there’s more to these metals than meets the eye.
Sanity Files7 years ago

For This Colorado OD Sanity is Found in the Simple Things

He loves meeting new people, solving patient problems and his tightly knit staff.
Tip Sheet7 years ago

“Bless and Release” Difficult Patients Plus More Tips for March

Don't let problem patients drag your business down.
Do You Or Don't You7 years ago

For an Intrepid Few, Doing Your Own Taxes is Just Part of Running an Eyecare Biz

"I’d rather spend my valuable time running my business."
Products7 years ago

ECPs Share Their Best-Selling Products for January 2018

More of our clients are looking for custom eyewear, they want choices in color and sizes. Lindberg Air Titanium makes it easy to offer this! Leah...
Best of Eyecare7 years ago

3 Simple Elements (and a Dash of Science) Define This Minnesota Optical’s Striking Branding Effort

A little goes a long way for this beautifully branded Minnesota optical.
Ask INVISION7 years ago

Why Your Patients Aren’t Following Your Social Media and More Questions for March

"We're on Facebook, look us up!" isn't enough.
America's Finest7 years ago

When It Comes to Community Outreach, This Bronx Optical Has Re-Set the Bar

This four-location practice enters its fifth decade with a feel for the future of eyewear and a legacy of deep community commitment.
Columns7 years ago

How to Become a Better Eyecare Professional and Human Being

It's simple advice, and it applies to everyone.
Real Deal7 years ago

How Would You Rate This Practice’s Handling of an Angry Early Bird?

A patient denied before-hours service takes matters into her own hands.
Editor's Note7 years ago

Expo, Dread and Renewal: Trade Shows are Complicated

I LOVE MY JOB. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Products7 years ago

Eyewear Trends in the Media and More of What You Need to See for March

Eyecessorize Trend Kit The Vision Council’s Eyecessorize released its spring/summer 2018 trend kit to more than 350 fashion, health and lifestyle editors nationwide. The digital kit...
Products7 years ago

A Neon Eye and More Business Boosters for March

Light It Up LED lights are the preferred light of environmentalists and merchandising experts. So, why not add a little fun with this cool Eye LED...
Better Vision7 years ago

The Growing Ortho-K and Scleral Contact Lens Market and Smart Ways to Sell Them

Gas permeable (GP) contacts are rigid lenses that comprise about 10 percent of the contact lens market. While the market for corneal lenses is declining, the...
Columns7 years ago

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

Patients just want to be heard.
John Marvin7 years ago

Which of These 3 Ways to Maximize Your HR Spending Are You Missing?

As an optical professional, your best investment is in your people.
Columns7 years ago

Bitcoin, Blockchain and Medchain, What Does it Mean for Eyecare Businesses?

The war over the PD could be at an end.
Robert Bell7 years ago

You’ve Been Brainwashed, Part 2: Not the Insurance Question Again!

If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.

INVISIONMAG.COM

March 2018

What I Wanted to Tell the Charity Auction-Winning Customers Who Created Chaos in My Store

She Said She Didn’t Back Her Car Into My Building, But Her Demonstration Indicated Otherwise

Say This (or This) to Help Progressive-Wearers Get Used to Their New Lenses

To Create Raving Fans, Offer a Secret Eyewear or Product Line

Successful Texas Optical Seeks to Avoid Sophomore Slump in Launch of New Location

The Brain Squad Shares Its Take on Industry Trade Shows

A Day to Get Serious About Fun and More April Events

Finding Ways to Be Different … and More Manager’s To-Dos for April

A Frame for True Explorers and More New Products for March

Versatility is a Snap With These 9 Clip-On Varieties

Put Your Pedal to the Metal With These 9 Frame Styles

For This Colorado OD Sanity is Found in the Simple Things

“Bless and Release” Difficult Patients Plus More Tips for March

For an Intrepid Few, Doing Your Own Taxes is Just Part of Running an Eyecare Biz

ECPs Share Their Best-Selling Products for January 2018

3 Simple Elements (and a Dash of Science) Define This Minnesota Optical’s Striking Branding Effort

Why Your Patients Aren’t Following Your Social Media and More Questions for March

When It Comes to Community Outreach, This Bronx Optical Has Re-Set the Bar

How to Become a Better Eyecare Professional and Human Being

How Would You Rate This Practice’s Handling of an Angry Early Bird?

Expo, Dread and Renewal: Trade Shows are Complicated

Eyewear Trends in the Media and More of What You Need to See for March

A Neon Eye and More Business Boosters for March

The Growing Ortho-K and Scleral Contact Lens Market and Smart Ways to Sell Them

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

Which of These 3 Ways to Maximize Your HR Spending Are You Missing?

Bitcoin, Blockchain and Medchain, What Does it Mean for Eyecare Businesses?

You’ve Been Brainwashed, Part 2: Not the Insurance Question Again!

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