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CONVENTIONAL CREDIT CARD machines, ringy-dingy cash registers, and — gasp! — paper checks are on their way to achieving distant memory status. These days, more and...
IT’S TIME — AND we’re more than ready! — for summer’s longer days and brighter hues. Encourage your customers to prep for the season and the...
We sold a lot of Proof sunglasses — plano and Rx — probably because wood is one of the hottest styles in our area. They are...
MAGIC HAPPENS WHEN Vision Expo lands in New York. As an eyecare influencer, I was invited by the Vision Council to attend my first Vision Expo...
Jade Kowalick Rophie Vision Care, Dunedin, FL THE TASKMASTER HAS kind eyes, a disarming smile and a quick wit. From her perch at Rophie Vision Care...
Providence Optical has mastered using sandwich boards to attract passersby.
Tennessee eyecare family brings a do-it-yourself philosophy to every business challenge they face.
The indie eyewear darling behind Gogosha Optique shares some of her tips for keeping cool.
Grab a note pad and make an honest assessment.
Offering a steep discount does not sell multiple pairs of eyewear. Salespeople do.