February 2024

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Cover Stories8 months ago

If You Consider Yourself an Eyecare Pro, You Need to Know These 100 Things!

We dug deep to come up with a decade’s worth of eyecare wisdom…
Buzz Session8 months ago

We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024

There were definitely some reoccurring themes!
Tools and Equipment8 months ago

Several Products That Will Help You and Your Business Stand Out from the Crowd and More Business Boosters for February

Like a feel good mirror, the fanciest eyeglass holder you ever did see, and a velour track suit that is miles beyond those boring scrubs.
Manager's To-Do8 months ago

Time to Set Up All Those Advisory Appointments and More Manager’s to Dos for March

Plus it’s time for a little spring cleaning, a voicemail revisit and employee reviews!
America's Finest8 months ago

A Gorgeous, Family-Oriented Practice Brings Expert Optometry and Unique Frames to a Tightknit South Dakota Community

They’re a husband-and-wife team with vision therapy skills and a passion for frame styling.
Calendar8 months ago

It’s Barbie’s Birthday and More Events for March

It’s time to focus on workplace eye wellness and celebrate spring!
Columns8 months ago

The Perils of Gatekeeping and Why You Should Take Rep Calls

Saying no to those calls could be costing you. Here’s how you could have your team leverage them to grow your practice.
John Marvin8 months ago

It’s 2024. Are You Ready to Fail?

There is a difference between failing and being a failure. One is a singular event, and the other is a mindset.
Benchmarks8 months ago

How a Beautiful Outdoor Space Can Transform the Eyecare Experience You Create

These seven gardens, patios and courtyards bring a whole other level to exceptional service…
Best of the Best8 months ago

A How-to For Using Multifocal Contacts to Build Your Practice

This Massachusetts OD built a reputation as the ‘doc who helped me ditch my readers’…
Spexy8 months ago

How Adopting One Simple Phrase Can Change the Tone of Your Sales Scripts for the Better

A little trick borrowed from our improv friends to keep the sales conversation moving forward.
Tip Sheet8 months ago

A Couple Creative, Weather-Related Sales Promo Ideas and More Tips for the Shortest Month of the Year

Including advice to stop looking for candidates weaknesses, stopping to smell the soap, and why you should talk into people’s right ear.
Business & Practice Management8 months ago

A Patient Is Making Unwanted Advances on an Employee. What Role Does the Practice Have to Play?

And tell us how you’d handle this case of ‘don’t make passes at girls in glasses’.
Products8 months ago

We Need the Extra Day This Year to Handle All of This Month’s Latest Releases

Clean minimalism, a little in your face style, and a touch of tech round out our round up.
People8 months ago

Beware Plumbers Bearing Glasses and Handle with Care

You can likely guess EXACTLY where they’ve been.
Ask INVISION8 months ago

How to Tackle Your Debt Burden and More of Your Questions Answered

Like when you should take a mentor’s advice with a grain of salt and dealing with staff who want higher salaries when you can’t afford to...
Do You Or Don't You8 months ago

66% of You Say ‘No Thanks’ to Celebrity Eyewear Styles and Trends

The rest of you cite the undeniable choke hold famous faces have on frame fashion.
Money Matters8 months ago

Write It Off? What ECPs Can Legally Do to Maximize Write-offs

How to make the most savings while providing retirement plans, childcare and education.
Editor's Note8 months ago

There Is Always Something New to Learn… Every Single Day

But it is up to each of us to be receptive to it and not immediately dismiss new information as “stupid” or “wrong” or with a...
Products8 months ago

ECPs Share their Best-Selling Collections for December 2023

Some high-end movers thanks to FSA spending!
Columns8 months ago

Tracking and Analyzing Social Media Metrics for Success

Facebook. Instagram. YouTube. The list goes on and on.
Better Vision8 months ago

The Opportunities in The Low Vision Space Are Unlimited

Here are the latest tools to help tackle the increasing number of visual impairment sufferers.
Products8 months ago

9 Fully Ripe Fuzzy Peach Frames For Men and Women

Take a bite out of these eyeglasses and sunglasses in Pantone’s 2024 Color of the Year.
People8 months ago

What’s on Your Optical Bucket List? Some Seriously Experienced Opticians Share What They Still Want to Accomplish

Plus they give their opinion on what should be on every ECPs optical bucket list.
Sanity Files8 months ago

A Super Relatable Orlando OD Who Loves Nearly Everything About Running Her Business … Except Paying Bills

When finding that precarious balance between patient happiness and practice profitability starts to weigh, you can find her snacking in front of the TV with her...
Inbox8 months ago

Inbox: Letters to the Editor for February 2024

Independents ... keep your collective chins up and move forward with gusto!
Headlines8 months ago

Transplanting Whole Human Eyes and More of What You Need to Know for February

Including the AOA’s plans to fight back against vision plans and closing the knowledge gap when it comes to parents and myopia.

INVISIONMAG.COM

February 2024

If You Consider Yourself an Eyecare Pro, You Need to Know These 100 Things!

We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024

Several Products That Will Help You and Your Business Stand Out from the Crowd and More Business Boosters for February

Time to Set Up All Those Advisory Appointments and More Manager’s to Dos for March

A Gorgeous, Family-Oriented Practice Brings Expert Optometry and Unique Frames to a Tightknit South Dakota Community

It’s Barbie’s Birthday and More Events for March

The Perils of Gatekeeping and Why You Should Take Rep Calls

It’s 2024. Are You Ready to Fail?

How a Beautiful Outdoor Space Can Transform the Eyecare Experience You Create

A How-to For Using Multifocal Contacts to Build Your Practice

How Adopting One Simple Phrase Can Change the Tone of Your Sales Scripts for the Better

A Couple Creative, Weather-Related Sales Promo Ideas and More Tips for the Shortest Month of the Year

A Patient Is Making Unwanted Advances on an Employee. What Role Does the Practice Have to Play?

We Need the Extra Day This Year to Handle All of This Month’s Latest Releases

Beware Plumbers Bearing Glasses and Handle with Care

How to Tackle Your Debt Burden and More of Your Questions Answered

66% of You Say ‘No Thanks’ to Celebrity Eyewear Styles and Trends

Write It Off? What ECPs Can Legally Do to Maximize Write-offs

There Is Always Something New to Learn… Every Single Day

ECPs Share their Best-Selling Collections for December 2023

Tracking and Analyzing Social Media Metrics for Success

The Opportunities in The Low Vision Space Are Unlimited

9 Fully Ripe Fuzzy Peach Frames For Men and Women

What’s on Your Optical Bucket List? Some Seriously Experienced Opticians Share What They Still Want to Accomplish

A Super Relatable Orlando OD Who Loves Nearly Everything About Running Her Business … Except Paying Bills

Inbox: Letters to the Editor for February 2024

Transplanting Whole Human Eyes and More of What You Need to Know for February

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