Read the answers to some of your holiday questions.
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A child's feet change over time; why wouldn't their eyes?
Try creating a "limited edition" tied to a local event.
Colorado eyecare pro feels a responsibility to eyecare.
Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
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More than half of you are members.
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This Oklahoma OD loves her independence.
It has the potential to bring in a lot of new customers.
Your questions answered by our experts.
Will there even be airtime for your advertising during election season?
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
While these are important, it's not just about gender or ethnic diversity.
THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
De Rigo REM FURLA line has been very good for us, especially the Amber VU497ON. David Saxton, Kern Optical, Gulfport, MS The Amber (VU 4970N) acetate frame...
The national eye institute estimates that by 2050 the number of people with visual impairment and blindness in the U.S. will double to 8 million. Low...
Celebs walk the walk and talk the talk in these stylin’ suns.
Up your fame game with these celeb favorites.
Invisible Protection The new INVISIBLESHIELD Glass+ VisionGuard for the iPhone X blocks harmful high-energy visible (HEV) blue light from screens. In addition to filtering HEV, the...
Still Work to Do VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision...
Winter Is Coming Too cool to chill, the Benjamin is a slightly oversized unisex style from VERNON GANTRY, a brand started by two optometrists looking to help...