October 2018

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Ask INVISION6 years ago

Personality Clashes and More Questions for This Month

Read the answers to some of your holiday questions.
Cover Stories6 years ago

An Eyecare Pro’s Visual Guide to Making Better Choices in 5 Critical Categories

Making decisions is hard, we’ve made it easy.
Best of Eyecare6 years ago

16 Ways to Win Your Employees’ Love Without Losing Their Respect

16 ways to win your employees' love without losing their respect.
Woulda Coulda Shoulda6 years ago

That Will Be $100

How you really want to answer the unknown client who asks you to fix something they purchased somewhere else.
Line Time6 years ago

Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription

A child's feet change over time; why wouldn't their eyes?
Brainstorms6 years ago

Limit Supply to Increase Demand

Try creating a "limited edition" tied to a local event.
Tips and How-To6 years ago

Optics is More Than Frames and Lenses

Colorado eyecare pro feels a responsibility to eyecare.
Editor's Note6 years ago

Inspiration When You’re Running on Fumes

Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
Manager's To-Do6 years ago

Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November

Are you ready to make some money?
Do You Or Don't You6 years ago

Do You or Don’t You Belong to Any Community or (Small) Business Organizations?

More than half of you are members.
Buzz Session6 years ago

Not That Again! The Questions You Wish Patients Would Stop Asking

"Can I get a trial contact?"
Sanity Files6 years ago

Sitting and Smelling the Roses … and Whiskey

This Oklahoma OD loves her independence.
Calendar6 years ago

Small Business Saturday Success and More November Dates

It has the potential to bring in a lot of new customers.
Ask INVISION6 years ago

Pulling Off a Successful Event and More Questions for October

Your questions answered by our experts.
Tip Sheet6 years ago

Avoid the Political Fracas and More Tips for October

Will there even be airtime for your advertising during election season?
Best of Eyecare6 years ago

New Orleans’ Based Eyewear Brand Captures the Spirit of a Mardi Gras KREWE

New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
Real Deal6 years ago

A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?

MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
Best of the Best6 years ago

This Illinois Optometry Office Has a Blast Coming Up Pop With Culture Marketing

This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
America's Finest6 years ago

A Sleek Practice in the Heart of Downtown Austin, TX, Prides Itself on Its Eye for Detail

Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
Columns6 years ago

Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About

While these are important, it's not just about gender or ethnic diversity.
Columns6 years ago

Avoiding Burnout in the Age of High Volume and High-Stress Optometry

THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
John Marvin6 years ago

Making the Wrong Decision Is Better Than Making No Decision at All

Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Robert Bell6 years ago

How to Handle Cold Calling Reps, Bonus Downloadable Form!

It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
Products6 years ago

ECPs Share Their Best Selling Frames for August

De Rigo REM FURLA line has been very good for us, especially the Amber VU497ON. David Saxton, Kern Optical, Gulfport, MS The Amber (VU 4970N) acetate frame...
Better Vision6 years ago

The Latest in Low Vision Aids to Increase Independence

The national eye institute estimates that by 2050 the number of people with visual impairment and blindness in the U.S. will double to 8 million. Low...
Products6 years ago

9 Star Struck Sun Styles for Us ‘Little People’

Celebs walk the walk and talk the talk in these stylin’ suns.
Products6 years ago

9 Favorite Frames of Some Famous Faces

Up your fame game with these celeb favorites.
Products6 years ago

Being a Boss and and More Business Boosters for October

Invisible Protection The new INVISIBLESHIELD Glass+ VisionGuard for the iPhone X blocks harmful high-energy visible (HEV) blue light from screens. In addition to filtering HEV, the...
Products6 years ago

We Still Have Work To Do and More of What You Need to Know for October

Still Work to Do VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision...
Products6 years ago

The Latest Product Releases are in Great Shape

Winter Is Coming Too cool to chill, the Benjamin is a slightly oversized unisex style from VERNON GANTRY, a brand started by two optometrists looking to help...

INVISIONMAG.COM

October 2018

Personality Clashes and More Questions for This Month

An Eyecare Pro’s Visual Guide to Making Better Choices in 5 Critical Categories

16 Ways to Win Your Employees’ Love Without Losing Their Respect

That Will Be $100

Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription

Limit Supply to Increase Demand

Optics is More Than Frames and Lenses

Inspiration When You’re Running on Fumes

Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November

Do You or Don’t You Belong to Any Community or (Small) Business Organizations?

Not That Again! The Questions You Wish Patients Would Stop Asking

Sitting and Smelling the Roses … and Whiskey

Small Business Saturday Success and More November Dates

Pulling Off a Successful Event and More Questions for October

Avoid the Political Fracas and More Tips for October

New Orleans’ Based Eyewear Brand Captures the Spirit of a Mardi Gras KREWE

A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?

This Illinois Optometry Office Has a Blast Coming Up Pop With Culture Marketing

A Sleek Practice in the Heart of Downtown Austin, TX, Prides Itself on Its Eye for Detail

Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About

Avoiding Burnout in the Age of High Volume and High-Stress Optometry

Making the Wrong Decision Is Better Than Making No Decision at All

How to Handle Cold Calling Reps, Bonus Downloadable Form!

ECPs Share Their Best Selling Frames for August

The Latest in Low Vision Aids to Increase Independence

9 Star Struck Sun Styles for Us ‘Little People’

9 Favorite Frames of Some Famous Faces

Being a Boss and and More Business Boosters for October

We Still Have Work To Do and More of What You Need to Know for October

The Latest Product Releases are in Great Shape

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