Get one free year of the publication American eyecare professionals love most!
It is likely many of your prospective patients understand the importance of correcting and protecting their eyes — but they think they can’t afford it. You...
Clear up fall fashion with see-through elements and fun flair.
When you run unto clients out and about there is always something about their glasses to look at.
Less is more for these optical styles for all sensibilities.
"It also provides a ton of inspiration for our business."
Cider Monday? Sign us up!
The remaining 47% of you live and die by them and quite frankly wouldn't shut up about all the good they do.
Bags, cups, trays, cases and big mouthed bulldogs, what every you need to contain with eyesore flair we got it.
It all comes down to something known as the 'familiarity principle.'
They offer independent frames, state-of-the-art optometry and a strong community ethos.
And of course, be sure to check out the newest gorgeous frames this season.
Like when was the last time you turned off your phone? Guarantee you’re overdue.
Including inventory, spiff research and a simple holiday social media idea.
We spoke to five eyecare business owners asking them to tell us about their experiences as a one-person-band and why they decided to give fiercely independent...
Whether it’s retiring, handing off, selling up or otherwise moving on, when the time comes to say good-bye to the eyecare business, you’ll need a plan....
Including why you should keep investing in employee training even if it feels like they keep leaving.
MDs, ODs, physical and occupational therapists, rehab facilities, athletes and more send patients their way.
OVVO seems to be the month’s sleeper hit.
What are the implications for the team and for future hiring?
Click on through to read their answers and catch the bug.
As better technology and application development become more sophisticated, these devices are no longer a future fantasy.
Work these bullets in to your business model and expect growth far more rapid than average.
Yes, this is an Editor’s Note about being anxious about being anxious.
Does your practice have ANY bells or whistles?
Like an Italian mega-influencers new eyewear line and good news for retail sales.
Even when there always seems to be one. more. thing. to. do!
He does the designs himself and keeps it ‘simple, classy and to the point’.