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On This Year’s America’s Finest Optical and More Letters to the Editor for October

“It also provides a ton of inspiration for our business.”




  • I look forward to each issue of INVISION magazine. Very helpful in giving me ideas and resources to apply to our practice. — Storm Floyd, Amazing Eyes, Foley, AL
  • Loved the America’s Finest Optical and seeing offices and what sparks their patients. It also provides a ton of inspiration for our business. — Justin Tenczar, Berkshire Eye Center, Pittsfield, MA
  • I love all the pictures! The locations all have something special they bring and it is great to see how others do it. — Star Taylor, Richens Eye Center, St George, UT
  • We need to value our time and let it be known, very frustrating when complained to about our fees and patients go experience cheaper they invariably return to us — as cheaper is not better! — Vickie Silva, The Eye Center, Pembroke, FL
  • I would like to see more resources put into getting new optometrist and opticians owning their own practices. I think the best eyecare is delivered by private practices and we are seeing a rapid decline due to private equity. — Scott Thielen, North Country Eye Care, West Lebanon, NH
  • Thank you for obtaining opinions from the rank and file. It feels great to be included! — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • As a new owner, INVISION magazine has been invaluable in helping me learn about the industry and has some great ideas to help operate my business. — Lee Walters, Pearle Vision Eyecare, Colorado Springs, CO

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].



Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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