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And planning for Valentine's Day and VEE should be well underway.
Plus ideas for celebrating Punxsutawney Phil and pigskins.
They've branded themselves the ‘Eyewear Gurus’ for the millennial generation.
So many brands sold well!
It just proves that when patients find an ECP they love, they will travel far and wide to see you.
A tale of one customer who thought complaints alone would solve his problem.
It’s how you deal with them that really matters.
Owning an independent eyecare practice requires our small business to be nimble, and adjust to changing conditions. INVISION gives me ideas to implement from experts that...
Of course snorkeling in Maui and skiing in Colorado aren't too shabby either.
With the help of local artists, they injected a little rebelliousness into their branding look.
Limited mixing of business and pleasure (or politics) here.
Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.
They have us rethinking coming at them sideways.
Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.
They aren’t the only game in town, but they are currently among the most overlooked from small businesses.
These frames offer total (okay, at least partial) transparency.
Luca Mariotti’s EYEFRAME system lets the optical owner exist totally independently from big frame makers.
Eye decor for your person and your business.
Metal, pattern and texture kick off the new year strong.
The coming year has “eyecare” written all over it. But what changes can we expect to see in eyecare and eyewear as we enter a new...
Her ethics are being tested on her first day on the job.
Including creating a personal shrine, accepting you can't do it all and fighting bad habits.
Sometimes the biggest impacts we make are the ones we don’t notice.
And how to share chores among staff to make sure they get done.
Only 3 percent of people will take the time and discipline to do this, but they'll make more than 10 times the 97 percent who didn’t.
Perhaps it's time to accept that you, without even realizing it, build the walls and barriers that keep patients from purchasing more.