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January 2015

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America's Finest10 years ago

Artsee Eyewear

Shop draws on new energy of lower Manhattan.
Cover Stories10 years ago

Hit Just a Few of These 21 Targets to Have the Eyecare Business You’ve Dreamed Of

Start by selling more 33% more second pairs and locking in more annual contact lens orders.
Cover Stories10 years ago

Five Simple Ways for Optometrists to Become Way Better Retailers

Simply stop telling yourself these five common myths and you'll overcome your sales reservations.
New Products10 years ago

Sunwear Focus: News Flash

Super-chic mirror lenses are still on the rise.
Sanity Files10 years ago

Sanity Files: Dr. Jackie Youn

Dr. Jackie Youn Henry Ford OptimEyes, Westland, MI Dr. Youn rarely hits a false note on or off the job. (In addition to violin, she has...
New Products10 years ago

Hot Sellers: January 2015

Lunor frames. Lots of zyl and combos. The quality is impeccable and our clients love that they’re a small, family-run business and that it’s a fairly...
True Tales10 years ago

She Didn’t Want to Wear Glasses. But What She Wanted Instead Was a Medical Impossibility

Patient requests don't get much weirder than this.
Ask INVISION10 years ago

What Should You Do When a Client Threatens to Sue?

This could be your line in the sand.