Invision Issue Links

Business & Practice Management2 days ago

Stop Looking for Purple Squirrels and More Tips for April

Like the ‘extroverts make better sales people’ fallacy and the benefits of corporate social responsibility.

How To Run A Successful Social Media Ad Campaign

People2 days ago

How To Run A Successful Social Media Ad Campaign

You only need three things…

Nature Breathes Life Into These 9 Eyeglass and Sunglasses Styles

Products1 week ago

Nature Breathes Life Into These 9 Eyeglass and Sunglasses Styles

From earthy tones reminiscent of lush forests to animal prints capturing nature's wild side, these frames remind us that nature is the ultimate muse.

There is No Stopping Managed Vision Care Plans and More of What You Need to Know for April

Headlines1 week ago

There is No Stopping Managed Vision Care Plans and More of What You Need to Know for April

Including testing spit for likelihood of developing glaucoma and the purchase factors contact lenses wearers consider.

ECPs Share their Best-Selling Collections for February

Products1 week ago

ECPs Share their Best-Selling Collections for February

Spring styles hit the boards and though patients are still price conscious, their desire for bold and colorful frames are on the rise.

22 Tips on Mastering the Challenge of Being Both a Leader and a Manager

Cover Stories1 week ago

22 Tips on Mastering the Challenge of Being Both a Leader and a Manager

Because yes, there is a difference and we got fellow ECPs, industry coaches, and some of the world’s leading experts on management and leadership to tell...

Covering All the Bases in Our Business Boosters for April

Products2 weeks ago

Covering All the Bases in Our Business Boosters for April

From grabbing patients’ attention on the web and in the streets to a fun add-on accessory and systems for better inventory management.

It’s Not Just About What You Do, but How You Do It

People2 weeks ago

It’s Not Just About What You Do, but How You Do It

Part three of a three-part series on building customer satisfaction and loyalty.

These Dry Eye Treatments Feature Groundbreaking Technology and Impressive Results

Business & Practice Management2 weeks ago

These Dry Eye Treatments Feature Groundbreaking Technology and Impressive Results

From drops to devices, these products have a head start on the growing dry eye market.

What Would You Be if You Weren’t an ECP?

Business & Practice Management2 weeks ago

What Would You Be if You Weren’t an ECP?

That’s exactly what we asked … and here’s what you had to say…

Mission Statement Masterclass: 7 Optical Businesses That Got It Right

Business & Practice Management2 weeks ago

Mission Statement Masterclass: 7 Optical Businesses That Got It Right

From one-line mantras to forward-thinking philosophies, these eyecare businesses show how to craft mission statements that resonate with patients and inspire staff.

Major Metals and More for Men In Our Latest Round Up of New Releases

Products2 weeks ago

Major Metals and More for Men In Our Latest Round Up of New Releases

But that’s not all! We’ve also got a contact that delivers vitamins right to the eye and two brands for water lovers.

The Bottom Line: Leadership vs. Management

Business & Practice Management2 weeks ago

The Bottom Line: Leadership vs. Management

Neither leadership nor management are easy skills to conquer but the most effective professionals master both through different strategies.

You Asked: Can You Borrow — For Investing — Against the Value of Your Practice?

Business & Practice Management2 weeks ago

You Asked: Can You Borrow — For Investing — Against the Value of Your Practice?

We outline what you need to be able to do this and what other options may be.

People2 weeks ago

A Classic Case of Displacement

When faced with his own aging and mortality, this patient blew up at his friendly neighborhood optician…

This High-End Texas Optical Added a Touch of Warmth to Its Newest Luxury Location

Business & Practice Management2 weeks ago

This High-End Texas Optical Added a Touch of Warmth to Its Newest Luxury Location

Black Optical’s Fort Worth showroom seamlessly blends homely touches with hospitality-inspired service, creating an immersive approach that engages all five senses.

Did This Owner Make The Right Call After His Staff Dropped the Ball on Inventory?

Business & Practice Management2 weeks ago

Did This Owner Make The Right Call After His Staff Dropped the Ball on Inventory?

He just can’t bring himself to file a tax extension, so he’s gone with Plan B. Our readers weighed in.

Too Many Meetings and More of Your Letters to the Editor For April

Inbox2 weeks ago

Too Many Meetings and More of Your Letters to the Editor For April

"INVISION is a resource I very much use to help me make decisions to help our practice out", says one writer.

Columns2 weeks ago

Do You Have the Thing?

Some people are just born with it, but the good news is the rest of us can work on getting it.

Business & Practice Management2 weeks ago

This SoCal Specialty Business Has Been Fitting VIPs With the Right Frames for Over Three Decades

“There is nothing like seeing your work on the big screen,” says Image Optics owner Wendy Cohen.

Business & Practice Management2 weeks ago

The Majority of You Don’t Use Virtual Assistants Services

But the 13% of you who do love them.

Your Management Style is Hurting Your Sales

People2 weeks ago

Your Management Style is Hurting Your Sales

Here are two shifts you can make to fix it.

A Virginia ECP Who Loves Laughing with Her Team and Watching Them Develop into an Incredible Staff

People2 weeks ago

A Virginia ECP Who Loves Laughing with Her Team and Watching Them Develop into an Incredible Staff

But when something has to slip or a patient's bad day becomes her problem, she heads outdoors, hops on her motorcycle, and lets nature ground her.

Lead or Be Led … Give Your Team What They Are Craving From You

People3 weeks ago

Lead or Be Led … Give Your Team What They Are Craving From You

Seven tips for becoming the leader your team is looking for.

Business & Practice Management3 weeks ago

How to Figure Out if Your Advertising is Working and More of Your Questions Answered

And price wars are never the answer. Here’s what to do instead.

Get Some Reps in for Sun Sales Training and More Manager’s To-Do Tasks for May

Business & Practice Management3 weeks ago

Get Some Reps in for Sun Sales Training and More Manager’s To-Do Tasks for May

Including re-engaging your staff by kicking off the winter blues and introducing a fun summer sales incentive!

National Moving Month, Mother’s Day and More Dates to Mark for Your May Marketing Calendar.

Business & Practice Management3 weeks ago

National Moving Month, Mother’s Day and More Dates to Mark for Your May Marketing Calendar.

And get in the vihuela-inspired sway of things with a Cinco de Mayo event.

INVISIONMAG.COM

April 2025

Stop Looking for Purple Squirrels and More Tips for April

How To Run A Successful Social Media Ad Campaign

Nature Breathes Life Into These 9 Eyeglass and Sunglasses Styles

There is No Stopping Managed Vision Care Plans and More of What You Need to Know for April

ECPs Share their Best-Selling Collections for February

22 Tips on Mastering the Challenge of Being Both a Leader and a Manager

Covering All the Bases in Our Business Boosters for April

It’s Not Just About What You Do, but How You Do It

These Dry Eye Treatments Feature Groundbreaking Technology and Impressive Results

What Would You Be if You Weren’t an ECP?

Mission Statement Masterclass: 7 Optical Businesses That Got It Right

Major Metals and More for Men In Our Latest Round Up of New Releases

The Bottom Line: Leadership vs. Management

You Asked: Can You Borrow — For Investing — Against the Value of Your Practice?

A Classic Case of Displacement

This High-End Texas Optical Added a Touch of Warmth to Its Newest Luxury Location

Did This Owner Make The Right Call After His Staff Dropped the Ball on Inventory?

Too Many Meetings and More of Your Letters to the Editor For April

Do You Have the Thing?

This SoCal Specialty Business Has Been Fitting VIPs With the Right Frames for Over Three Decades

The Majority of You Don’t Use Virtual Assistants Services

Your Management Style is Hurting Your Sales

A Virginia ECP Who Loves Laughing with Her Team and Watching Them Develop into an Incredible Staff

Lead or Be Led … Give Your Team What They Are Craving From You

How to Figure Out if Your Advertising is Working and More of Your Questions Answered

Get Some Reps in for Sun Sales Training and More Manager’s To-Do Tasks for May

National Moving Month, Mother’s Day and More Dates to Mark for Your May Marketing Calendar.

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