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The customer asked her, "Will you have my baby?" But it's definitely not what you think.
We hope you haven’t maxed that annual budget just yet because Vision Expo West has some stuff that is hot, hot, hot. We’ve rounded up the...
Facing competition in your market? Make yourself into something completely new.
If you have to choose between having a great relationship with a company or vendor and having a great relationship with your rep, I would choose...
When accused of making a mistake, this eyecare pro couldn't hold back a profanity.
Everybody loves mom and dad, don't they?
Start preparing for the year-end rush.
It's time to recognize the power of checklists.
Who would you be for a day, if you could be anyone?
THIS MONTH’S QUESTION: Do you hire part-time employees? Yes: 54% Only have one part time employee, she went from FT to PT, she otherwise would have quit....
Encourage multiple pair sales with a box to store eyewear.
This New York OD can be a bit of a control freak.
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
How far would you go to serve a patient uncomfortable with the correct lenses?
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
Get a real email address, firstname.lastname@example.org.
Work to understand the client's lifestyle in order to get them eyewear that they'll love.
Often, such questions are a plea for you to sell clients.
Realizing these can help you get unstuck from patterns that ineffectively use your time and energy.
Take this path to big dividends and large profits.
It's a long, hard path to finding the right person.
Etnia Barcelona really stepped it up in their latest collection. Lots of color, trendy lines with great lens technology. People have been flocking to it lately. Shane...
Donna Karan Returns Marchon and G-III Apparel Group have entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear. DKNY sun and optical eyewear will...
Nap Time! Now glasses wearers can lie down comfortably while watching TV or reading with the LAYSEE PILLOW. Made of natural Latex with a Tencel lyocell...
Micro suns for Macro style.
Combination frames that are the perfect pair for any style.
Sail Away OAKLEY takes a dive into the wide world of water sports with the Split Shot. This hat-compatible style includes a lightweight, 20-inch coated woven...
What's an EHR and an EMR?
ECPs share the most important days in the history of their business.