October 2022

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Real Deal2 years ago

Two of This OD/Owner’s Employees Left for the Same Competitor

Is he a victim of poaching or just a really bad boss?
America's Finest2 years ago

This Kansas Couple — She’s an OD, He’s a Dentist — Offer Vintage Service in a Location To Match

They repurposed a 1930s gas station, preserving not only the mission-style building, but also its legacy of offering full service to its community.
Buzz Session2 years ago

ECPs Share the Hardware and Software They Can’t Live Without

From the simple to the high-tech, their favorites run the gamut.
John Marvin2 years ago

Make Sure You Have Standard Operating Procedures

What is done consistently is far more important than what is done every now and then.
Best of the Best2 years ago

Show Time! This Florida Optical Partnered With a Few Local Boutiques To Hold a Fall Fashion Show

They energized the neighborhood, won some new clients and put their stamp on the local fashion retail scene.
Brand Portfolio2 years ago

When It Comes To Telling People Who It Is, This Georgia Boutique Lets Its Branding Do the Talking

Simplicity, elegance and consistency project a ‘clean, boutique feel’.
Do You Or Don't You2 years ago

To Display Prices or Not to Display Prices? 70% Support Cost Transparency

But the remaining 30% have some pretty compelling reasons for not putting visible prices on frames too.
Columns2 years ago

Do These 10 Things Every Week To Grow Your Online Presence

Your business needs to be ready to show its best self, no matter where it’s found.
Tools and Equipment2 years ago

Adult Screen Usage Negatively Impacts Children and More of What You Need to Know for October

Like the fact that 80% of U.S. adults use vision correction but 22% haven’t had an exam in more than two years.
Calendar2 years ago

Setting Up a Dear Santa Wish List and More Events for November

Because there is always Small Business Saturday and Cyber Monday to plan for too.
Products2 years ago

ECPs Share Their Best-Selling Collections for August 2022

Color and style ruled the day in the end of summer’s top sellers.
Products2 years ago

9 Unconventional Sunglasses Make Their Own Rules

Wonderfully weird and out-of-the-ordinary frames.
Products2 years ago

Tort Eyeglasses That Prove It Is a True Mainstay

They are never going anywhere and that works for us.
Sanity Files2 years ago

This Folsom, CA OD Made Her Practice Ownership Dreams Come True

But even dreams can sometimes cause the blues, when that happens a little alone time in her car is the easiest remedy.
Better Vision2 years ago

Space Saving Equipment for Practice Efficiency

We have the technology. We can make your equipment better than it was. Better, faster, smaller...
Products2 years ago

The Autumn Season Brings Some Seriously Substantial Style

The substance holds true for a new selection of lenses and contact lenses.
Inbox2 years ago

Your Success Stories and More Letters to the Editor for October

"Love, love, love to see individuals succeed and in process surprise others."
Tools and Equipment2 years ago

Gift Ideas and More Business Boosters for October

Including updates for your frame displays and for how you administer eye drops.
Manager's To-Do2 years ago

Full Steam Ahead To Holiday Prep and More Manager’s to Dos for November

To give is better to receive, thankfully we’ve got some tasks that help you accomplish both.
Editor's Note2 years ago

If We Waited Until We’re Ready, We’d Never Get Anything Done

Life rarely waits to let you catch up, so just jump on in and figure things out.
Tip Sheet2 years ago

Aim High But Settle for Less and More Tips for October

Like there are no bad ideas, just ideas whose time has not yet come.
Ask INVISION2 years ago

Overcoming a Business Plateau and More of Your Questions for October

Like accessing a strip mall location and how to handle a moving sale.
Spexy2 years ago

4 Ways To Make Sure You Always Have Your Hot Sellers

After all, you can’t sell what you don’t have.
Cover Stories2 years ago

START NOW! Holiday Season Planning Should Be In Full Swing: Here’s How

Read tips from six ECPs and download our year-end ‘Holiday Ready’ checklist!

INVISIONMAG.COM

October 2022

Two of This OD/Owner’s Employees Left for the Same Competitor

This Kansas Couple — She’s an OD, He’s a Dentist — Offer Vintage Service in a Location To Match

ECPs Share the Hardware and Software They Can’t Live Without

Make Sure You Have Standard Operating Procedures

Show Time! This Florida Optical Partnered With a Few Local Boutiques To Hold a Fall Fashion Show

When It Comes To Telling People Who It Is, This Georgia Boutique Lets Its Branding Do the Talking

To Display Prices or Not to Display Prices? 70% Support Cost Transparency

Do These 10 Things Every Week To Grow Your Online Presence

Adult Screen Usage Negatively Impacts Children and More of What You Need to Know for October

Setting Up a Dear Santa Wish List and More Events for November

ECPs Share Their Best-Selling Collections for August 2022

9 Unconventional Sunglasses Make Their Own Rules

Tort Eyeglasses That Prove It Is a True Mainstay

This Folsom, CA OD Made Her Practice Ownership Dreams Come True

Space Saving Equipment for Practice Efficiency

The Autumn Season Brings Some Seriously Substantial Style

Your Success Stories and More Letters to the Editor for October

Gift Ideas and More Business Boosters for October

Full Steam Ahead To Holiday Prep and More Manager’s to Dos for November

If We Waited Until We’re Ready, We’d Never Get Anything Done

Aim High But Settle for Less and More Tips for October

Overcoming a Business Plateau and More of Your Questions for October

4 Ways To Make Sure You Always Have Your Hot Sellers

START NOW! Holiday Season Planning Should Be In Full Swing: Here’s How

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