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INVISION examines what ‘word of mouth’ means in the 21st century.
The science of business means taking chances, evaluating what you have in front of you, and saying yes to new ideas.
If you’re not sure, it’s time for a little Rah-Rah!
We’ve got the equipment, tools and advice for getting your dry eye patients on board.
Our readers had thoughts on The Case of the Dated Décor.
Curves, angles, and edges transform classic silhouettes into couture shapes.
These new interpretations pay homage to the vintage eyewear silhouette while simultaneously being completely modern iterations.
Some well-known names once again dominated sales.
This Bay Area boutique offers an ‘eyewear affair’ to remember.
In the latest Money Matters, we go deep on inventory management.
They ditched the bland finger foods and awkward conversation and came up with some really cool ideas.
Readers tell us the questions and comments they’d like to share with the powers that be.
Highlighting trending formats to create engaging content.
Including how to achieve great things and overcoming procrastination with a round of applause.
Plus, believe it or not, flex spending season is right around the corner…
But despite the high profile partnerships and glamorous media coverage she unwinds just like many of the rest of us … exercise, mediation and quality time...
ECPs weigh in on how they approach this common ‘pain point’.
Plus an eyewear design coffee table book set, the chicest way to tell time, and a ring worth finding a cocktail party for.
Including the limitations of LED Lighting.
Ensure your purchasing is intentional and needed for your practice to increase revenue and efficiency.
Including the collision of Contact Lens Month and Halloween.
Her patients drove for hours — some even got on planes — to celebrate with her.
And the only way to grow your practice is through the consistent productivity of other people.
For those that are curious about them, those readers share their favorites.
With VEW and Silmo happening at the same time, we pay homage to a little-known connection between France and Las Vegas.
One said, "It inspires me to know so many independent opticals are thriving and creating unique experiences..."
Plus a major investment in understanding diabetic-related vision loss and proof that patients trust their doctors more than any other health news outlet.
But our wagers are even bigger, the risks even riskier and the payoffs even more spectacular.
These customers be getting crazier and crazier!
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