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Unlike the wider economy, eyecare business reported rising outputs. It’s partly due to increased efficiency and use of technology but also reflects the fewer hands doing...
Ultimately, what’s important is what’s in your pocket at the end of the year. Here, we look at the products, services and strategies driving independent ECPs’...
A plug and play dry eye and aesthetics specialty solution and little display refresh.
A quarter of our respondents said their independent eyewear selection was their primary point of differentiation.
Left is right and right is left and it’s all just wrong.
It’s bolstering the fast-growing multifocal market along with the addition of water surface treatments which make contacts more comfortable to wear, especially for patients with dry...
Designer brands and statement makers seem to be having a moment!
Your responses were many, varied and … inspiring.
Including the difference between KPIs and OKRs and which ones you should be using and why.
And they may be placing unnecessary obstacles on your sales.
He happily runs his PA practice with his wife but his weekends are reserved for music, playing one of his 10 guitars and possibly contemplating his...
Meet the veteran OD whose team has been providing top-tier service in the panhandle for three decades.
They cold-opened as private pay only—and they’re killing it after a year in business.
In one of our widest margins this year, only 28% of you said you did. We have the reasons behind your answers.
Like the barriers women face in ophthalmology and how to enhance your contact lens culture.
Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the price of change."
Younger generations don’t lack a work ethic, so much as they have gained a life ethic.
And they are the visionary styles that will shape the way we see the world.
Readers reach out to us each much with their thanks and kudos, or for no other reason than to simply say, "Hi!"
The year wraps up with products that are high-tech and soft touch.
Could yours be a selling point, too?
Plus some social media marketing ideas to end the year with a bang and what areas you should focus on first in the new year.
How does your office handle this issue?
Including a markdown strategy to set you up for holiday success and when exactly to blast those mobile campaign messages for maximum impact.
Including celebrating safe toys and celebrations.
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution.