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Tips for Dabbling in TV Advertising and More of Your Questions Answered

Including the difference between KPIs and OKRs and which ones you should be using and why.

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Tips for Dabbling in TV Advertising and More of Your Questions Answered

I’d like to experiment with some cable TV ads in the new year but there’s just no way I can put myself before the camera. Where can I find local talent that won’t cost me an arm and a leg?

First, reconsider your “no way” position. Local ads are much more powerful with the owner’s face out there. (And if cable TV is too big a step, try a video for your website.) If, however, we can’t convince you, call your local volunteer or professional theater company. They should have some suggestions on the local talent pool. You could also try a nearby college or university’s drama department.

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I’ve been reading about big corporations doing away with KPIs and using OKRs. As a small business owner should I be considering something similar?

It’s true, much of the coverage of OKRs, or “objectives and key results” (think a goal and the targets needed to achieve it), has tended to portray them as an evolution from those crusty old key performance indicators like revenue growth or customer satisfaction. But they serve different purposes. One tends to look forward, the other back. Both have their advantages and disadvantages, and they can be used in different ways to achieve different goals. However, there are some general points to consider:

  • KPIs are more suitable for measuring past performance and tracking progress towards specific targets. They can help you monitor the efficiency and effectiveness of your processes, identify areas for improvement, and evaluate the results of your actions. KPIs are usually quantitative, objective, and easy to measure. However, they can also be limiting, as they may not capture the full picture of your business performance or inspire you to pursue ambitious goals.
  • OKRs are more suitable for setting future objectives and aligning them with your vision and strategy. They can help you communicate your priorities, motivate your team, and focus on the outcomes that matter most. OKRs are usually qualitative, subjective, and challenging to measure. However, they can also be empowering, as they encourage you to think big, experiment, and learn from your failures.
  • You can use either KPIs or OKRs, or a combination of both. Some businesses use KPIs to track daily operations and OKRs to plan long-term goals. Some use OKRs to set company-wide goals and KPIs to measure team or individual performance. Some businesses use both OKRs and KPIs to monitor their progress and adjust their actions accordingly.

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