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ECPs Share their Best-Selling Collections for September 2023

Designer brands and statement makers seem to be having a moment!




Sexy and sweet, the daring Betsey Johnson Aphrodite whisks you away to a polka dot print cloud of dreams. The cheery cat-eye style mixes a black on white polka dot top with a white on black polka dot bottom and three stone detail for a more than meets the eye quirky pair of spectacles. MSRP: $169

Betsey Johnson Aphrodite frame is a showstopper! The black and white polka dots is the most popular design, but we have been selling the purple/pink multi color as well. — Kate Broeckelman, PrairieStar Health Center, Hutchinson, KS


Revo Taylor is a handmade bio-acetate frame with metal detailing on the front and equipped with Serilium+ lens technology. The 6-base frame has square lenses and makes for a great lifestyle and performance frame. Shown here in Brown with Evergreen lenses. MSRP: $199

The ADIRA Sally from Clearvision has sold three times and we just put the line in. Our Enhance frames were also a big hit, especially the EN4353. Affordable yet super cute. In sun, the REVO Taylor! Both men and women love it. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

  • In glasses, GX and L.A.M.B. In sun, Kate Spade. Great colors, quality, and hold their shape well. — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • We sell a lot of Tomato Glasses. If you don’t have these in your office, get them! People drive hours to purchase these. In sun, the Costa Turret (6s6009). It’s a great wrapped sunglass and easy to style. — Nick Stubblefield, Eye Care Avenue, Frisco, TX
Top-selling vision brands in September

Gucci (5), Etnia Barcelona (4), Ray-Ban (4), Kate Spade (3), MODO (3), Scott Harris (3), Tom Ford (3), Charmant Titanium (2), Coco Song (2), Enhance (2), L.A.M.B. (2), Lindberg (2), Nifties (2), Nike (2), Oakley (2), Raen (2), Stepper (2), Ted Baker (2), Vera Wang (2)


Maui Jim (13), Ray-Ban (10), Oakley (5), INVU (3), Kate Spade (3), Lafont (3), Tom Ford (3), Costa (2), Dior (2), Gucci (2), Raen (2), Revo (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in September. Join at

  • Etnia Barcelona and Morel. Our Etnia rep, Claire, lives close and is always willing to drop in on short notice to show patients. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Our hottest selling eyewear was Lilly Pulitzer. Young, colorful and well made. Also, Charmant, love the lightness of the titanium frames and so stylish. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Spectacle Eye Works heavy duty acetate frames available in interesting colors and shapes. — Sophia Pray, Huntley Eye Care, Huntley, IL
  • In optical, Versace and Twelve84. Jimmy Choo and Gucci in both sun and optical. — Brianna Rhue, OD, West Broward Eyecare, Fort Lauderdale, FL
  • OVVO ophthalmics and Bollé suns. — Jeff Rabbitt, Rabbitt Family Vision Center, North Sioux City, SD
  • The Sabine Be Be Yoon is my signature look and because I wear it my clients also want to! It looks wild on the board, but is such a cool look on! — Maggie Campbell, Eyes on Trade, Winston Salem, NC
  • Kirk and Kirk, David Spencer, and Europa glasses. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • The Coco Song ccs Collection, especially the gold foil inserts. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Recent Vera Wang offerings in translucent acetate that have just enough color as to not “wash out” the patient. The “bling” on the temples helps too! RAEN has an unparalleled comfort and price point. Easily our #1 brand for 2023 by sheer volume. Silhouette people tend to be very loyal. We are based in Peoria right down the road from MAUI JIM, so it’s no surprise it sells well here. — Don Stahl, Bixby Eye Center, Peoria, IL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.


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