Two distinct trends emerge: Customers gravitating toward more affordable frames or luxury. There seemed to be very little in between.
The brand diversity in ophthalmics widens while one brand with exceptional optics remains a universal sunwear favorite.
Customer spending contracts with an eye toward more practical and durable brands.
Some well-known names once again dominated sales.
Sales across the board were a mixed bag with no real standouts but independent brands did come out on top.
Though a few (sun) brands still garner many mentions, ophthalmic frames sales seem to have gotten much more evenly spread.
Designer brands and statement makers seem to be having a moment!
Some very familiar names lead the charge during the height of summer.
As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.
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