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ECPs Share their Best-Selling Collections for July 2023

Some very familiar names lead the charge during the height of summer.




Refined in scale and execution, QUILL from l.a. Eyeworks in HD Acetate combines chic color and patterns for a sophisticated look with a clever, modern edge. Handmade in Japan and available in seven colors, Red Caps shown. MSRP: $425

LA Eyeworks Quill color 958 Red Caps. This is such a cute, quirky frame! It looks great on all ages. The color Red Caps is an awesome combination of colors. In sun the SALT. Grays in Matte Black. Good, classic sunglass that works well for men and women. — Gayle Bergthold, Capital Eye, Austin, TX

Ray-Ban-Reverse sunglasses

Ray-Ban releases the Reverse collection featuring a completely reversed new lens that shifts it from traditional convex to concave without sacrificing on optical precision. Finished with a high-performance anti-glare treatment, the pantoscopic lens reduces up to 70% of reflections at wavelengths to which the eye is most sensitive. The four iconic silhouettes include the Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend. MSRP: $208 as shown

Patients are curious about the Ray-Ban Reverse line. When we point out that the curved mirror-effect causes reflections to flip upside-down, they think it’s cool. The curved profile also beckons some that traditionally avoided aviators due to a variety of fit problems in the past. — Vlad Cordero, Focus Eye Care, Hackensack, NJ

  • In eyeglasses, the Ray-Ban RX6375 and RX7047; TOMS Alder and Audree; Gucci GG0566ON; SALT Artie and Grays, SPY Weston 5050; and Barton Perreira Aura Lea and Moira. In sun, Maui Jim and the Ray-Ban 3016. — Lorie Fox, Bakersfield Eye Care, Bakersfield, CA
Top-selling vision brands in July

Ray-Ban (12), Maui Jim (11), Oakley (5), American Optical (3), Carrera (2), Coach (2), Costa (2), Gucci (2), Kate Spade (2), Wiley X (2)


Maui Jim (14), Ray-Ban (6), Kate Spade (3), Oakley (3), Wiley X (3), American Optical (2), Coach (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in July. Join at

  • In glasses, Tura and rimless; in sun, Ray-Ban and Carrera. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Tom Ford and Kate Spade glasses and Ray-Ban and Oakley suns. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Pretty good spread, but Europa’s Michael Ryen line for men keeps leading the pack. Nice frames at mid-priced level. In suns, we cannot keep the American Optical Saratoga frame in stock! Particularly in the Demi Brown color. Doesn’t hurt that everyone loves the JFK poster front and center behind the front desk, modeling the frame in perfect vintage style… I have had three offers to buy the poster so far. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Patients love the new Vari optical styles. In sun, Oakley. — Kimberly Riggs OD, Ligonier, PA
  • Kate Spade flew off our shelves. We sold half our inventory. In sun, Maui Jim hands down. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • L’Amy and Kenmark brands and we only did Rx suns. — Ken Weiner, OD, Livingston, NJ
  • In ophthalmic, Lindberg, Modo, State, and Onirico. In sun, Maui Jim and custom jobs. — Pablo Mercado, Highland Eye Boutique, Atlanta GA
  • Ray-Ban in both. — Haley Perry, Elite Eye Care, Arden, NC
  • Under Armour for men, I believe because it is a popular brand and the comfort; so many said they were comfortable from the moment they put them on. In sun, Invu. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Paradox eyeglasses and the Ray-Ban Aviators and American Optical Original Pilot in sun. — William Chancellor, Best Chance, Forsyth, GA
  • Carolina Herrera opticals and Carrera suns. — Danielle Doniver, Heritage Optical, Detroit, MI
  • We’ve been selling OVVOs. Patients appreciate that they are lightweight but durable. We also sell a lot of magnetic clips frames because we sell Neurolens, patients appreciate they can sunglasses without an additional cost. Some patients order an extra clip so we can put FL-41 in it. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • Tura opticals and Bollé suns. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • Since it’s summer we have some of our collection on sale like Vera Bradley with a buy one gets the second half price, which has been a real help. In sun, we have done amazing with the Silhouette sunglass customer who love the colors and how lite they are. — Julie Uram, Optical Oasis, Jupiter, FL
  • Kate Spade and Avalon opticals, Wiley X suns. — Billy Isgett, Eyecare of Florence, Florence, SC
  • Steppers glasses sold twice as much as any other frame line. Oakley suns! — Morgan DiMaggio, Taylor Eye Care, Carmi, IL
  • Costa opticals and Maui Jims suns. — Edwin F. Adams, Ascension Optical, Gonzales, LA
  • Our Salem optician Lisa Clark reports Ray-Bans trended last month in ophthalmic with classic styles that are still popular. In sun, it was the Ray-ban Classic Aviator and the new Wayfarer. — Scott Mann, OD, INVISION, Christiansburg and Salem, VA
  • Swarovski ophthalmics and Coach suns. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Ray-Bans and Oakley in both sun and optical. People just like the colors and styles. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Lafont, Nina Mur and Matsuda all tied last month. Nina Mur is getting the love from my clientele because of the amazing bespoke element, plus a custom piece from Spain in two weeks. Great company. In sun, Maui Jim and Revo, we are a lake community, after all. — Tamara Walker, Lakeway Optical, Austin, TX
  • In optical, KLiiK, Fysh, and Gucci; in suns, Maui Jim. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • Modo glasses and Wiley X suns. — Mason Childers, Wiregrass Eyecare of Ozark, Ozark, AL
  • Any Blake Kuwahara style in color Noir is amazing; black and crystal overlays. The Mackintosh style was a big seller! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Tom Ford opticals for both men and women; in sun, classic Ray-Ban aviators still top our best sellers. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • In optical, Faniel, Bellagio, Charmant, and Dolabany. In sun, Cazal and Gucci. — John Bruening, Geauga Vision Group, Middlefield, OH
  • Skaga ophthalmics and Maui Jim suns … again. — Patti Richard, OD, Family Eye Care, North Andover, MA
  • Tie between Etnia Barcelona and Tom Davies opticals. Both are colorful and fun. In sun, American Optical because their classic shapes with a great fit. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Kate Spade opticals and Costa suns. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • Humphry’s, Ted Baker, and Charmosas ophthalmics and Kate Spade and Ray-Ban suns. — Amy Donoho, 20/20 Optical, Fergus Falls, MN
  • Ray Ban and Europa ophthalmic lines. Maui Jim and Costa suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Pipeliner in both. — Buddy Vidrine, Acadian Optical, Baton Rouge, LA
  • Etnia Barcelona and Oakley opticals and Coach suns. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • BMEC by Modern Optical, one in particular was Big Block, it comes in brown, black and electric blue with 150 temples, a must for those larger heads, but also sleek design too! Maui Jim suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Charmant Titanium as usual. In sun, Elle and Isaac Mizrahi. — Robert Lootens, Physicians Optical Service, Jefferson City MO
  • Lindberg opticals, people love designing their own looks. In sun, Ray-ban, due to summer movies I think. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • Superflex children’s frames thanks to back-to-school. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Sea2See opticals and Maui Jim sun. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • Garrett Leight, LA Eyeworks, and Raen opticals and Rudy Project and Raen sun. — Travis LeFevre, Krystal Vision & LFVR Eyewear, Logan, UT
  • Dragon and Cazal opticals. — Ben Thayil, OD, Lifetime Vision and Eye Care, Miami, FL
  • Pepe Jeans glasses, great styles and sunglasses clip included. Avalon suns, nice selection and good fit. — Carolann Speranzo, Second Sight, Quincy, MA
  • Lenton Rusby glasses and Nike suns. — Melissa Taylor, Tablerock Family Vision, Branson West, MO
  • Etnia Barcelona UTF collection in opticals and Kate Spade Desi in the Stripes for sun. — Heather Harrington, Optical Nomad, Denver, CO
  • In optical, the Ray-Ban 8903, it’s lightweight, comfortable as all get out, and stylish as a GQ model. In sun, the Ray-Ban New Wayfarer, an enhanced classic design with a wide range of colors and lenses. — Rick Rickgauer, Vision Associates, Girard, PA
  • Lightec styles for men and Tura styles for women in optical. In sun, Vogue, it has a reasonable price and cute styles. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Ray-Ban opticals are what people are wanting and Oakley suns due to brand recognition and style. — Tory Moore, OD, Dumas Vision Source, Dumas, TX
  • Vontelle and Kazuko ophthalmics and Gucci in both. — Ansel Johnson, OD, Vision Salon Eye Care Associates, Blue Island, IL
  • Aristar glasses and Jimmy Crystal sunglasses. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • Last month was a tie between Matttew and Ørgreen for best-selling optical lines! For suns, last month we sold mostly Mr. Leight. — Kelsey Bredice, A Proper View, Winston-Salem, NC
  • Champion Catch for teens, the 180-spring hinge provides comfort and durability. It also has an adjustable magnetic strap that is attached on the temples for active kids. Great for back-to-school time! — Kate Broeckelman, PrairieStar Health Center, Hutchinson, KS
  • Charmant and Modern opticals and Maui Jim suns, they love the new styles, especially Lychee. — Chris A. Clark, Advanced Eye Care Optical Shoppe, Panama City, FL

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