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The Newest Product Releases Have a Distinctly Masculine Bent

Fall eyewear is all about strong silhouettes and the occasional pop of striking color.




Kirk and Kirk eyeglasses

Curves Ahead

The KIRK & KIRK Contour Collection offers a new dimension of bespoke frames in the bright, vibrant colors Kirk & Kirk is notorious for. Created with a sculptural approach to design, the sizing and reshaping of Italian acrylic is treated as a sculptor shapes their medium, then sand-blasted to create a matte finish.


ARTICLE ONE eyeglasses

Active Vision

The new ARTICLE ONE Active x Optical collection is designed to perform in athletic situations, while disrupting the repetitive aesthetics in the active eyewear category. Made in Italy of a new frame material, GKM is lighter, more flexible and more scratch resistant than acetate.

Price upon request


MAXIM EYES in computer screen

Efficiently Elevated

Increase efficiency with all-in-one eyecare EHR and practice management software by MAXIMEYES. com. Integrated texting and email for notifications and secure collection of patient intake forms, insurance, and other info electronically. Attract and retain patients effortlessly with communication tools and online reputation management without any third-party integration.

Price upon request

Onesec sunglasses

State of the Art

Onesec Eyewear debuts sunglasses that transition from bright sunlight to shaded environments in one second thanks to liquid crystal technology. Stylish aviators with metal décor and oversized round feminine shapes are paired with electrochromic technology for an instant lens tint without UV exposure.


ERKERS sunglasses

Special Reserve

The heritage of ERKERS is aged into this small-batch series that blends generations of expertise into a hand-crafted limited edition single-run capsule collection. Each frame features unique adornments and special insignias.

Price upon request

EDDIE BAUER eyeglasses

Brand New Heritage

EDDIE BAUER has released new styles for fall from Charmant USA. They’ve added four brand new optical frames — the EB32072, EB32073, EB32074, and EB32075 — and a top performing style EB32036 (shown) is available in more colors.

Price upon request


L’Amy America eyeglasses

Thin and Light

L’Amy America’s house brand T.L.G (Thin.Light.Glasses) introduces four additions, including two compression mounted, three-piece-rimless frames. Meticulously crafted using lightweight, corrosion-free titanium, the ultra-thin beta titanium bridge and temples offer flexibility and durability. The sleek design is lightweight for comfort for extended daily wear.

Price upon request

British Invasion

The new black label collection by WILLIAM MORRISON features an eclectic British influence with luxury details in heavy acetate, geometric shapes and a bold play with colors. Blending rebellion with conventional to create styles for those who seek a rock and royal lifestyle.

Price upon request


Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

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