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From the exam lane to the optical, this Calgary gem is utterly distinctive.
Whether you’re on the ground in Vegas or not, you won’t be gambling on these new products this fall. There so good you can totally let...
And do you even know what that means? Here’s what you need to know…
But when this OD has a ‘no good, very bad day’ she has her dentist husband to commiserate with.
Be forewarned; it is a gas-tly recounting.
Many on the remainder have abandoned FB altogether … some for greener (or should we say ‘redder’?) pastures.
Some very familiar names lead the charge during the height of summer.
Like implementing the Rule of Three and capturing all your story-worthy moments.
Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
There are still parts of the country with limited or no access to eyecare but with these tools a trained OD can take measurements and write...
They’re NSFW but is it any of her employer's business?
Like myopia control and management as standard of care in multiple languages and what a changing workforce demands from their benefits.
It’s Meta Pixel… it’s free… and they’re telling us how they do it.
Social proof in the form of online reviews encourages like behavior and this is especially true when it comes to healthcare.
Like a day perfect for an out of the box marketing experiment and celebrating the power of a smile.
These styles prove trends go round and round.
Yep… it’s that ‘use it or lose it’ time of year again!
It’s giving new meaning to haters gonna hate.
It is time to book your events, lock in your staff schedules and zhuzh up the place.
Rise of the machines indeed … what do you think? After reading this, could the human touch become obsolete in some matters?
Including turnkey training for myopia management and a pair of sparkly mules sure to draw the eye.
Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s...
Like why you may want to reconsider ditching your checkout counter and when to talk budget with a customer.
INVISION Magazine provides the “little extras” that I need in doses I can digest while trying to run my practice! Thank you for the insights! —...
There is an opportunity for optometry practices to fill a care void by combining services in one location to maximize synergies for professionals and convenience for...
This classic shape paired with contemporary styling will leave you thinking INSIDE the box.