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Blue Light Gets a Day and More Events for October

Like a day perfect for an out of the box marketing experiment and celebrating the power of a smile.




Blue Light Gets a Day and More Events for October

1 The left hemisphere is the home of rational, deductive and logical reasoning. The right hemisphere houses intuition, gut feelings, and hunches. The left brain will keep you safe and grounded. But it’s the right — with its peculiar talent for identifying patterns, be they musical, behavioral or visual — that fuels the moon shots. During RIGHT BRAINERS RULE MONTH, pick an area you have great expertise in and take a bet on a hunch. More often than not your subconscious will steer you right.

4 Sixty years a d a commercial a t from Worcester, MA, created the smiley face as a way to spread good will. A few years and a squillion reproductions later, WORLD SMILE DAY was created to honor Harvey Ball’s message. Not that you should need a date or even a reason to flash your pearly whites. Life is like a mirror — we get the best results when we smile at it.

6 Put on your crazy marketing hat (literally and figuratively) and ask your social media followers: “Have I gone mad?” It’s NATIONAL MAD HATTER DAY. A great time for announcing a sale.

10 On BLUE LIGHT AWARENESS DAY, help your patients better understand the balance between too little and too much, and ways (and products) to protect their eyesight.

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