1 Prepare your blue ribbons — November is NATIONAL DIABETIC EYE DISEASE AWARENESS MONTH. Is there a role you can play in a local event or host your own? Then, with a tank full of community goodwill and wholesome PR, you can get down to the commercial nitty-gritty of the holiday sales season.
11 The 180TH ANNIVERSARY OF THE UGLY DUCKLING by Hans Christian Andersen is the perfect peg for a makeover contest. Challenge your social media followers. Owner of the “ugliest eyewear” wins a $200 store gift certificate to score some fine new eyewear and a fine new look. Before and after shots are a must.
25 To continue a theme, ever had the feeling that someone forgot to invite your store to the Black Friday ball? OK, Cinderella, your day has finally come: SMALL BUSINESS SATURDAY, which is held to remind consumers that there is more to holiday shopping than big box and national chains. Get involved! (There’s a bunch of free tools at smallbusinesssaturday.com to help.)
25 On SHOPPING REMINDER DAY launch a holiday countdown by employing a ticker on the home page of your website or Facebook page. Highlight a “gift of the day.” The goal is a fairytale ending come Christmas.
