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It’s Time for an “Ugly Duckling” Makeover Contest and More Events for November

Plus Small Business Saturday and Shopping Reminder Day could really be your time to shine!




It’s Time for an “Ugly Duckling” Makeover Contest and More Events for November

1 Prepare your blue ribbons — November is NATIONAL DIABETIC EYE DISEASE AWARENESS MONTH. Is there a role you can play in a local event or host your own? Then, with a tank full of community goodwill and wholesome PR, you can get down to the commercial nitty-gritty of the holiday sales season.

11 The 180TH ANNIVERSARY OF THE UGLY DUCKLING by Hans Christian Andersen is the perfect peg for a makeover contest. Challenge your social media followers. Owner of the “ugliest eyewear” wins a $200 store gift certificate to score some fine new eyewear and a fine new look. Before and after shots are a must.

25 To continue a theme, ever had the feeling that someone forgot to invite your store to the Black Friday ball? OK, Cinderella, your day has finally come: SMALL BUSINESS SATURDAY, which is held to remind consumers that there is more to holiday shopping than big box and national chains. Get involved! (There’s a bunch of free tools at to help.)

25 On SHOPPING REMINDER DAY launch a holiday countdown by employing a ticker on the home page of your website or Facebook page. Highlight a “gift of the day.” The goal is a fairytale ending come Christmas.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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