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Ouch, that had to hurt!
NO TWO independent optical shops are the same. While many of you live and die by the eye and nothing but the eye, some have interests...
You don’t have to spend a pile to create a shopping experience that will keep customers coming back year-round.
It would be 'a clearly joyful neighborhood destination.'
Try a Giving Tree.
Employee happiness is notoriously elusive.
AN ESTIMATED 2,000 people a day injure their eyes on the job, according to Prevent Blindness America. About 90 percent of these injuries could be prevented...
ODs open two stylish shops, see their families again.
We fear what we don’t understand. Let’s debunk the myths and find the truth!
For some, it's the busiest day of the year.
An office is selling discount ophthalmic frames from a department store. How can they manage consumer backlash?
Fresh and Clean Examining someone’s eyes or fitting them for glasses is close work. Make sure everyone’s breath smells sweet and fresh with custom packaged mints...
It's a tangled story.
Yes, it's time for another trip around the sun.
ONE OF THE definitions of “launch” is “to send forth, catapult, or release.” It’s an optimistic word for putting it out there and inherently implies hope....
Make it a rule: Everyone must greet each other with a cheery “Happy Holidays!”
It works frequently enough to try.
Alternate effort and reward for best results.
Thanks for the Back Pats! I dig your magazine. I would still marry it. Or at least meet it at a conference hotel and party with...
These have a large influence on your ability to succeed.
Survey says 70 percent are either “not engaged” or “actively disengaged” at work.
IF YOU USE your business Facebook page to engage with your patients and community, you’ve definitely been tempted. That friendly little pop-up at the bottom of...
And 2018 is right around the corner.