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Real Deal

She Thought Re-Selling Well-Priced Ophthalmic Frames Found in a Local Department Store Was a Good Idea. Was She Wrong?

An office is selling discount ophthalmic frames from a department store. How can they manage consumer backlash?

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FRAN AND HER FRIEND MOLLY were shopping one Sunday in a Wyoming town. They visited a favorite designer discount store selling clothes, jewelry and more. As they moved through the store, they encountered a sunglasses display. Fran, a frame buyer for Eye Contact Optical Boutique, was used to skipping this part of the store but Molly started pulling out frames. 

ABOUT REAL DEAL
  • Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters and stores have been changed and should not be confused with real people or places.
  • ABOUT THE AUTHOR
  • NATALIE TAYLOR is owner of Artisan Eyewear in Meredith, NH. She offers regional private practice consulting and ABO/COPE approved presentations. Email her at info@meredithoptical.com
  • “What the heck?” muttered Fran, finding an ophthalmic frame.

    “What’s wrong?” asked Molly.

    “I’ve never seen a regular, non-sunglass frame at a department store,” said Fran. 

    “What’s the big deal?” said Molly, turning back to her mirror.

    “These can take a prescription, they aren’t just readers or sunglasses. In order to get any use from these, a person would need to get lenses made by an optometrist or optician,” explained Fran. 

    Molly shrugged. “Isn’t it the same as buying them online?”

    “I don’t think so,” said Fran. “If someone were to break these, there’s little to no chance of replacing. At least with online frames there’s typically a warranty.” Fran sighed and added, “Some of these are pretty cute; I could easily sell these for twice what I’d pay here.”

    “Why don’t you, then?” said Molly. Fran shook her head but Molly persisted. “Sell them as a sale item without a warranty. As long as people know that upfront, there will be some that are willing to take the risk to save a few bucks!”

    Fran realized there was a demand in the store for a low-cost option. With some trepidation, she gathered 10 frames.

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    The following week four had sold. She was amazed; the shop averaged 20 jobs a week. Clearly there was a demand for this price point, conservative frame style and brand recognition. She thought about going to the same store in other towns to buy more. 

    In the showroom she heard the frame stylist discussing pricing with an older woman accompanied by her sister. The stylist called out to her: “Fran, where are those frames you found at Maxx Goods?”

    Fran saw the patient’s eyes narrow. “Wait,” said the patient. “I thought you sold frames direct from the designer. I don’t want knock-offs!” Her sister shook her head and added, “That seems deceptive. Why should we buy something from you that we can easily buy ourselves for less?” 

    Fran looked at the frame stylist for support and found none. 

     

    The Big Questions

    • Is it unethical for an optical to sell ophthalmic frames found in a retail environment? Where does this retail environment extend to — eBay, Etsy, estate sales?
    • Would you consider providing discounted frames without a warranty? How can this help or hurt your business?
    • Is there anything Fran can do or say to this patient to retain a sale?
     

    Expanded Real Deal Responses

    James W.
    San Diego, CA

    There’s nothing wrong with it, if you’re package-pricing the product without warranty. It’s smart. What’s not smart is the frame stylist who is working against the team. Our job is to deliver eyewear in conjunction with the Rx in front of us. You can’t get that at “Maxx Goods.”

    Pablo M.
    Woodstock, GA

    1. Is it unethical? Probably not, as long as it’s clearly explained to customers. Would I do it? Not in a million years.
    2. I would consider it in extremely limited situations, and only when no other possible options are available. Most times it creates more problems than it solves.
    3. The only thing she could say is that there is no deception; the frames are marked accordingly, so they can be offered to those who are unwilling or unable to pay full price, but leave the option open to the patient.

    Mordy M.
    Brooklyn, NY

    If the discounted closeout frames: 1) fit; 2) look good; and 3) are of decent quality, the patient is getting a deal. Forget about warranties, as major frame companies are unreliable in providing parts and warranties. Should the patient return with a defective closeout frame, chances are you have another in stock to pop the lenses into. If not, find a similar frame and trim the lenses on a hand edging wheel for a perfect fit, or treat the patient to a different closeout frame and run another pair of single vision lenses ($3 or $4, including AR). If it’s a progressive, charge $40 or $50 as a service charge.

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    Monique B.
    Manchester, CT

    That’s a toughie. I personally would find a wholesaler that sells cute frames that are not in a nearby store. Worst case: Patients see Fran making trips to this “Maxx Goods” store. Not a good look. Fran could be more resourceful; there is definitely a market for that type of product.

    Mary N.
    Toledo, OH

    I would never buy ophthalmic frames from a retail store and would never buy brands the consumer could find there. I do buy discount frames from sales reps and offer lower-priced, good quality frames without a warrantee. This is a great way to get the consumer out of cheap frames, and we have better frames to adjust and work with. 

    Rick R.
    Girard, PA

    I don’t think it’s unethical unless you’re trying to deceive your patient. I’ve never seen ophthalmic frames other than online. I’ve sold discontinued frames, without a warranty, but with the understanding that if the frame breaks or is defective, we will do everything to find a replacement at a discounted cost.

    Fran could inform the patient they could easily buy a frame and bring it in for lenses, but her office cannot be held responsible for any breakage. All frames are bought for less and sold at a profit; that’s just business.

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    Cindy H.
    Chattanooga, TN

    Buying frames in that environment and from questionable entities can create issues because the frames might not be cleared for U.S. use and sales. Large companies allow some frames to be sold out of the United States with the condition that they won’t be sold here. This is true of lenses as well. Not necessarily “knockoffs,” they may not be of the same quality that U.S. standards require. Without knowing the source, one should really hesitate to buy and resell them, even from a discount retailer. Their buyers wouldn’t know or care if the frames weren’t up to code. P.S. The sales clerk is an idiot.

    Jenna G..
    Fargo, ND

    Listen to your gut. Fran was nervous about this before she ever carried through with it. I think resell can extend to vintage frames, if that is what your business does and does well, with the understanding that there isn’t a warranty. Policies should be put in place first, not when you are directly in front of a patent.

     

    What’s the Brain Squad?

  • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
  • Natalie Taylor is an experienced optometry practice manager for Advanced Care Vision Network and a consultant with Taylor Vision. Learn more at tayloreye.com.

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    Real Deal

    A Patient Pushes an Optician to Bend the Rules. Is This A Gray Area Or Are They Committing Fraud?

    The case of the fraudulent filing

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    COLIN WAS STRESSED. His coworker had called out an hour before her shift, leaving him to run the optical floor solo. Two patients were already moving through the frame boards when a tech escorted Dr. Tam out of an exam room and over to Colin.

    ABOUT REAL DEAL
    • Real Deal scenarios are inspired by true stories but are changed to sharpen the dilemmas involved and should not be confused with real people or places. Responses are peer-sourced opinions and are not a substitute for professional legal advice. Please contact your attorney if you have any questions about an employee or customer situation in your own business.

     

    ABOUT THE AUTHOR
    • NATALIE TAYLOR is owner of Artisan Eyewear in Meredith, NH. She offers regional private practice consulting and ABO/COPE approved presentations. Email her at info@meredithoptical.com

    Dr. Tam was a local general practitioner. Colin was relatively new to the Utah practice but he had already met Dr. Tam during his son’s eye exam.

    “Nice to see you again,” said Colin, pumping the doctor’s hand. “Did your prescription change?”

    “My reading power is being bumped up,” said Dr. Tam amicably. “I’ll get new progressives; you have my insurance information?”

    “I do! I’m working with a few other people, but I’ll do my best to get you out of here quickly,” promised Colin. “I’ve got five frames pulled for you to start, see what you think and I’ll be right back.” After checking in with the first two patients, Colin bounded over to the reception station and pulled benefit printouts from Dr. Tam’s chart. When he came back Dr. Tam was already seated at an optical station.

    “I like these,” he said, clasping one of the pairs Colin had selected, “and I want to order these Maui Jim sunglasses under my son Richard’s insurance plan. Do you remember him? He was in last month.”

    Colin sat across from Dr. Tam and used a nearby laptop to look up the boy’s information. “It looks like he wasn’t given a prescription at his exam. Your insurance plan has a minimum prescription requirement to pay for the sunglasses,” Colin explained.

    “Oh, that’s right,” said Dr. Tam, reaching into his breast pocket. He pulled out a prescription pad and, in front of Colin, wrote out a prescription for his son. “It needs to be a half-diopter, right?”

    Colin nodded numbly, and awkwardly took the script when Dr. Tam handed it to him. “I need to take his measurements…”

    “Just use what you have from last year,” said Dr. Tam. “It’s tough to get him in, between everyone’s busy schedules.” Sure enough, Colin found an entry in the EHR for another pair of Maui Jim sunglasses. Colin priced out the orders, took measurements and escorted Dr. Tam to reception to collect his copays.

    Later that afternoon Colin found time to enter Dr. Tam’s orders. However, when he entered the authorization number that the front desk had pulled he found it was actually for Dr. Tam’s son – Richard Tam Jr. Dr. Tam’s benefit wasn’t available until the first of next month.

    Colin immediately called the number on file for Dr. Tam. His wife answered their home’s landline and Colin explained the situation. “I can hold the order for three weeks and then process the exact day his benefit resets?” Colin offered.
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    “No, no,” said Mrs. Tam. “He’s been complaining for weeks, I don’t want to delay. I’ll just give you my credit card.”

    Colin rushed the two orders but it was weeks before Dr. Tam finally came back for his dispense.

    “Oh, these are great!” said Dr. Tam enthusiastically, studying the near vision card with his new progressives.

    Colin beamed. “Did you bring your son? I was going to adjust his sunglasses for him.”
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    Dr. Tam chuckled. “Well, they’re really for me,” he shared. “Of course I’ll share them with him if he wants, but I need them when I’m wearing my contact lenses, and I lost last year’s pair.”

    “Ah,” Colin nodded. “And I assume your wife told you she ended up paying for your glasses since you weren’t eligible?”

    “Yes, it reset this past Monday, right?” asked Dr. Tam. “Just give me the invoice with Monday’s date and I’ll submit it.”

    “I don’t think we’re allowed to change the date,” said Colin. “Technically the insurance company considers that fraud.”

    Dr. Tam scoffed. “If anyone gives you a hard time, you just have them call me,” he replied.

    The Big Questions

    • If you were Colin, would you have done anything differently when discovering Dr. Tam’s eligibility was incorrect?
    • Assuming Colin is physically able to revise the EHR to date the order to the first of the month, should he provide the invoice for Dr. Tam to submit his claim?
    • Would you dispense the sunglasses, or return them, accept the loss, and report Dr. Tam for fraud?

     

    Maureen G. Oak Park, IL

    Didn’t Colin look at the name on the benefit sheet?! And seriously who would order anything based on a script a patient wrote out? I would have said, “I am sorry I need a valid doctor Rx, otherwise it’s not valid and I can lose my job over it.” We always have the sheet printed out with the patient’s name and benefits eligible highlighted. Colin sounds like a pushover; we have had patients who want to use their frame benefit for plano sunglasses and our answer is always, “No, that’s committing fraud.” I can’t believe any ethical optometrist would endanger his practice by agreeing to do this.

    Rigo L. Indio, CA

    Let me start by saying we all “bend” the rules from time to time for some of our “VIP” patients. That being said there is a line to draw when bending the rules becomes fraud or feels wrong. As opticians we feel that any professional that walks into our office will always do the right thing. So when doctor Tam wrote an Rx for his son I would have told him that I didn’t feel comfortable filling the Rx, even though I knew what he was doing, and that I would rather talk it over with our doctor. At this point he would have to understand that something smelled fishy. When he asked to change the date, I would be frank with him and just say that I would not feel right doing that. If you bend the rules one time the patient expects the same the following year. Sometimes it’s just best not to do things, no matter who the patient is.

    Peter N. Belfast, ME

    This case is not uncommon. The simple answer to somebody who asks you to lie to the insurance company is: “Do you want me to lie to you?” The answer is usually, “No.” Then you can say, “I’m not going to lie to your insurance company either.”

    Lynn M. Fallston, MD

    1) I would have done the exact same thing with the eligibility date. If the patient’s wife chose to pay I would take payment and proceed with the order.
    2) I would NOT change the date in our EHR to facilitate insurance fraud. Not happening!!
    3) I wouldn’t dispense the glasses…BUT it never would’ve gotten that far because….I never would’ve taken the Rx from a GP to begin with. Is that even legal??

    Preet K. New York, NY

    I’d explain to Dr. Tam that the practice can get audited at any given time, and this is considered insurance fraud. I would offer a discount on a second pair. Colin should not have accepted the Rx written by Dr. Tam as it is an unethical action taken by Dr. Tam. If the doctor who examined Tam Jr. didn’t prescribe any Rx, Colin should follow that. Ask Dr. Tam to reach out to the insurance to find his options to process the sunglasses order or offer to make the phone call on Dr. Tam’s behalf. (This shows customer service.) If Dr. Tam is uncooperative, call the insurance and inform them about Dr. Tam writing the Rx for Tam Jr. Colin shouldn’t change the DOS for the private-pay order even if the EHR system gives him the ability to. Have the patient discuss this with his insurance as well. I wouldn’t recommend processing the sunglasses order unless Dr. Tam follows the right steps. Document everything. Have Dr. Tam sign a liability form, which protects the practice from auditing.
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    Kate G. Arlington, VA

    Fraud is fraud. Why sully your reputation?

    Amelia B. Charleston, SC

    Insurance fraud is any act committed to defraud an insurance process. This occurs when a claimant attempts to obtain some benefit or advantage they are not entitled to, or when an insurer knowingly denies some benefit that is due.

    Theresa W. Austin, TX

    Graciously, the optician should have advised the patient that the prescribing physician had not provided a script for his son, so unfortunately the sunglasses would not be covered by insurance. The optician then should ask, “How do you wish to proceed?” There can never be an exception for fraud.

    Daniel M. Rockaway, NY

    Of course he should not do any of those things. It is considered fraud and he risks at least his participation in the plan if not the license of the practitioner itself.

    Genna L. Milwaukee, WI

    Colin did the right thing by attempting to contact Dr. Tam. However, it’s important to speak directly with the patient when they’re responsible for their own care. Speaking with Dr. Tam would’ve given Colin an opportunity to assertively avoid possible fraud and any consequences of it. It would’ve been 100 percent wrong for Colin to modify the invoice date to comply with Dr. Tam’s request. Had the claim been audited, the insurance company would’ve found evidence of fraud in everything from the copay dates to material order dates. Dr. Tam, as a medical practitioner, is required to acknowledge that he understands insurance fraud and its consequences, and as such he should not be instructing other health care providers to commit fraud on his behalf. Were I in Colin’s situation, I would suspect Dr. Tam of committing fraud at his own practice, and would absolutely report Dr. Tam and accept a loss on the materials I ordered, knowing that I did the right thing.

    Judy C. Virginia Beach, VA

    1) Colin did the right thing by calling immediately when the issue arose.
    2) NO! Changing dates on a receipt or in patient records is fraud. This is not a “gray area” in my opinion. Unless the offending doctor owns the insurance company, he doesn’t have any clout with them either.
    3) Dispense the eyewear and note the conversation in his record. I would also make the practice owner aware of what his patient requested and that he stated that it was done for him in the past at the practice. Let the doctors discuss the issue. Neither Colin nor any other staff members should have to be caught in the middle of this.

    Stewart G. San Francisco, CA

    1) NO
    2) NO
    3) I would make him pay for them—nothing more, nothing less. If he refused, I’d send him to collection, AND I’d dismiss him as a patient.

    Taylor K. Ellington, CT

    1) Colin handled the situation appropriately when he discovered the eligibility issue—he called the patient immediately. HOWEVER, the first issue really arose when the patient wrote his own prescription. We would not have filled the Rx, as it was not valid. Regardless, Colin should have accepted the wife’s credit card for the full charge amount without insurance and continued with the job.
    2) I would assume most systems, like ours, allow for date change on the invoice. However, of course, this is fraud and Colin should not do this.
    3) I would have dispensed the sunglasses, as they should have already been paid for in full by the wife. I would advise Dr. Tam he can do what he wishes with the invoices, but that the office cannot and will not change any posting dates as it is fraud.

    Bob S. St. Louis, MO

    I wonder if Dr. Tam is as loose with insurance policy in his office as he expects Colin to be. While technically he did nothing illegal by writing an Rx for his son, it was an ethically reprehensible thing for a healthcare professional to do. Even worse, he expected Colin to risk his job and the reputation of his company by performing an illegal act. Again, I wonder if it is a standard operating procedure to falsify records in HIS office. If I remember nothing else from optometry school, one thing will be forever ingrained in my mind: “Never change a record. Put a line through the original information, insert the correction, initial and date it.” It’s a digital world now but the advice is still as relevant as in the good old (paper) days.

    Leisa L. Newport Beach, CA

    Dr. Tam’s eligibility should have been checked before the order was taken for his new glasses. However, since Colin notified Dr. Tam indirectly through his wife the order became a private order and was paid accordingly. The receipt date should not be changed to appease Dr. Tam. In regard to dispensing the Maui Jim sunglasses, Colin submitted the order with the proper Rx information provided for Dr. Tam’s son Richard with the required measurements from Richard’s chart. Technically it should be said that Richard is sharing the glasses with his father, not the other way around. This is one of those areas that is stretching the system by Dr. Tam; Colin was following the Rx provided by Dr. Tam for his son.

    Judith W. Orange, CA

    No, we do not change invoice dates; that is fraud plain and simple and no patient is worth the legal problems. As far as notifying the patient of his options of waiting till the first of the month or paying for the glasses, that is our standard policy. As far as making glasses without having a proper written prescription—either our own (from records) or from another OD or OMD—we would not do it. We do not feel that a primary MD can give a complete comprehensive eye exam, especially if he is just writing out what is necessary for insurance coverage

    Jennifer Torrance, CA

    I would have discussed all this with management first to see what options they wanted me to proceed with. If those options comprised my morals or ethics, I would then proceed to remind management that we have an obligation to not just the patients but to the practice and employees to make sure we have a secure livelihood by following the rules. If we continue to bend the rules, we will go down a path of no return and will be held hostage by patients that know we shouldn’t be doing this.

    What’s the Brain Squad?

    • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

    Continue Reading

    Real Deal

    A Difficult Teenager, Absent Parents and Unacceptable Behavior … Kick the Kid Out or No?

    This office wants to show a pre-teen the door – should mitigating circumstances change their minds?

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    IT WAS LATE MORNING and patient care was in full swing at a large optometry practice in Detroit. Doctors and technicians hustled patients between rooms, and the phone rang incessantly.

    ABOUT REAL DEAL
    • Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters and stores have been changed and should not be confused with real people or places.

     

    ABOUT THE AUTHOR
    • NATALIE TAYLOR is owner of Artisan Eyewear in Meredith, NH. She offers regional private practice consulting and ABO/COPE approved presentations. Email her at info@meredithoptical.com

    Technician Carol headed to reception to call in the next patient, 15-year-old Jennie. “Do you have a parent with you?” asked Carol, scanning the room. “My dad dropped me off,” she replied flatly. “It’s fine.” Carol shrugged and led Jennie to pretest. She began reciting her script of instructions, but Jennie threw her off quickly. “Is this the puff of air?” she asked dramatically. “No,” said Carol, “like I just said, it’s an auto refractor, it’s just a picture. Nothing is going to touch you.” Jennie was clearly skeptical, and kept pulling her head away from the forehead rest. Carol worked hard to convince Jennie to keep her head still, but only captured one good reading in each eye. She didn’t bother asking Jennie to use the non-contact tonometer, and escorted her straight to an exam room. That’s when Carol’s challenges really began.

    Jennie refused to disclose her health history or medications, left the room twice to use the restroom, and repeatedly challenged Carol’s competency. Twenty-five minutes later Carol still hadn’t completed Jennie’s work-up. Saying she needed something from another room, Carol found a quiet place down the hall and took a minute to collect herself. When she returned, she immediately noticed the 90D and 20D lenses were missing from their regular places. She wrapped up the exam and found office manager Ed. “I think my patient is trying to steal from the exam room,” she whispered. Ed frowned and followed her into the exam room. “Hi Jennie, I’m Ed the manager,” he said, standing in the doorway. “Can you please check your pockets and backpack for anything that might belong to our doctors?” Jennie scoffed, her neck and arms erupting in hives. Time seemed to stand still. “Screw you!” she eventually yelled at Carol, who threw her arms up in exasperation. The exchange drew Dr. Cox out of her exam room. “What’s going on?” she asked Ed. As she neared, something hard struck the back of her hand. She yelped in pain as a 90D lens hit the floor then rolled fast along the baseboard. Dr. Cox looked up to see Jennie palming the 20D, a look of shock on her face. “I didn’t mean to hit you!” she said, clearly scowling at Carol. Panicking, she dropped the lens and grabbed her coat. “Move,” she said, and Ed finally cleared the doorway. Jennie flew around the corner and out the front door.

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    Dr. Cox motioned Ed and Carol into the empty room and closed the door. First Carol, then Ed recounted the last half hour’s events, concluding with the same thought: “We have to fire her from the practice!”  Dr. Cox, gingerly massaging her hand, raised her eyes to the ceiling. “Jennie’s mom is my husbands’ boss,” she said slowly. “I am going to make a call after I get back on schedule, and we will figure this out.”

    Hours later, Dr. Cox’s cell phone received a voicemail from Jennie’s mother. She explained how Jennie’s behavior over the last few months had been worrisome, and they were receiving assistance from a psychologist in addition to the pediatrician. She begged Dr. Cox to let Jennie return the next day to complete her exam, and promised to attend with her daughter.

    The Big Questions

    • What considerations should a practice have when dismissing someone under 18 years old?
    • If Dr. Cox decides to allow Jennie back, the staff won’t be pleased. Is there a way to mitigate this?
    • At what point did Jennie cross the line, based on your office’s culture? Would you allow her to return?

    Expanded Real Deal Responses

    Judy C. Virginia Beach, VA

    The first problem was allowing an underage child to be seen without a parent or guardian in attendance. That’s should never be allowed. Additionally, I don’t see dismissing an underage patient without a consultation with the responsible adults. The staff may not be pleased, but that should not affect their professional performance. If it does, there is a bigger problem to be addressed. Jennie crossed the line when she refused to participate in the pre-test workup and she should only be allowed to return with a parent or guardian.

    Stewart G. San Francisco, CA

    Why was this patient seen without a legal aged family member? The patient should have been kept in the waiting room until the adult relation arrived and could be present during testing. This child is a thief. She could have also declared that the staff touched her inappropriately causing a lawsuit and a ruined career.

    Dennis I. Monroe, CT

    Our office is very specific towards seeing unaccompanied minors. NO! If it is a new patient; definitely not! If a new patient’s parent insists, then we discuss the nature of liability in these situations. That usually ends with the parent making the appointment when they are available. If it’s a patient that the office is familiar with, there may be exceptions, but the answer is most often if not always: NO. There is too much that we as physicians are responsible for and parents need to be… Parents. There is too much at stake to see an unaccompanied minor.

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    Donna R. Mission, BC, Canada

    I once had a patient threaten to punch me when I did the NCT on her. She yelled at me loud enough for the doctor to come out. She quickly tried apologizing and said I scared her. He opened the door to the office and said he would happily send her file to any other doctor she wanted. If you know your child is having issues then you make arrangements to accompany them to appointments. There is no excuse for theft. As for the husband’s boss connection, that’s an employee standards issues if they take it out on you.

    Kinga B. St.Catharines, ON, Canada

    Really the issue here is that she has behavioral issues, and I don’t think they would magically go away at 18, only the legal issues change. There should be a policy that minors of any age can be seen alone provided they can BEHAVE like an adult. The conversation should be had with the person booking the appointment at the time of the appointment and if not, then at the time of the reminder call. Perhaps an email of expected behavior could be sent to the parent or student, or simply stated that any behavior not allowed at school is also not allowed at the optometrist’s office. And it should outline the concentration they are expected to have so the exam can proceed. There should be an open door or 3rd party policy to prevent the allegations of sexual abuse also. The first time any child or teen shows up there could be a behavior agreement they have to sign. Most kids are fine but with the high rates of autism/Asperger’s and general behavioral issues, and the large number of frazzled parents who can’t take the time to accompany their kids, there has to be a line in the sand and the office needs to set expectations.

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    Erin J. (From Facebook)

    Bye, Jennie! The lip I could look past, and would let her come back with a parent at our earliest opening (usually about two weeks out). However… the thieving and assault on my staff? No. That behavior would get you banned from any business, and possibly charged. My business is no exception.

    Rick R. Girard, PA

    1. Why would the parents let her come alone knowing she had problems? There is a parental issue to deal with. 2. It’s Dr. Cox’s office so I don’t think the staff should be upset. If they are that’s another issue. It’s not like Jennie threatened violence. 3. She crossed the line by stealing. Whether she can return should be based on all available info and Dr. Cox’s decision. Because I sometimes stupidly believe the best in people, I would allow her to return.

    Dr. Texas S. Citrus Heights, California

    No minor should be examined without another adult present—ever! I would do the pre-screen myself on the next visit. During the exam I’d show her what bio lenses are for. I’d dilate her mom, put the bio on Jennie and have her look into her mom’s eye. I’d ask Jennie if she had questions and be sure she leaves with pens, a makeup mirror, and eyeball keychain, but not my bio lenses or lens clock (I’ve lost three in 50 years). If Jennie needs an Rx, have your most tech-savvy optician take pictures during frame selection. If she balks at these, drop it.

    What’s the Brain Squad?

    • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

    Continue Reading

    Real Deal

    Optician Wants to Ignore Part of Prescription — but Is That Her Right?

    The doctor prescribed it for the customer; the optician said he’d hate it. Who wins?

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    ABOUT REAL DEAL
  • Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters and stores have been changed and should not be confused with real people or places.
  • ABOUT THE AUTHOR
  • NATALIE TAYLOR is owner of Artisan Eyewear in Meredith, NH. She offers regional private practice consulting and ABO/COPE approved presentations. Email her at info@meredithoptical.com
  • KATE, AN OPTICIAN, and Mark, an optometrist, were partners with a practice in a trendy hamlet outside Atlanta. Mark’s undergrad college roommate Derek recently moved to town and he was invited in to see the office.

    “Kate, this is Derek,” said Mark. “He was interested in looking at glasses.”

    Derek grabbed Kate’s hand and pumped it enthusiastically. “I had an eye exam just before losing my coverage back in Texas but I held off on getting glasses because it usually takes me a few tries before they work,” he explained. “I have the prescription here,” he said, fumbling for his wallet.

    “Kate’s the best!” Mark gushed, playfully punching her in the bicep before grabbing his friends’ shoulders. “Let’s find you an awesome frame.”

    “What is your occupation, Derek?” asked Kate, unfolding the script.

    “I’m in marketing and advertising,” he replied.

    “He’s being modest, Kate,” said Mark. “He owns his own firm.” Mark leaned over and whispered: “He’ll be a great referral source for us!” Kate nodded her understanding, then stepped back as a tech came to retrieve Mark for his next patient. The two friends gave their goodbyes and Kate invited Derek to sit at the dispensing desk.

    Kate smoothed out the prescription on the table to examine it. “So, Derek, have you worn progressive lenses before?” she asked.

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    “I don’t think so, I just have these,” he said, pulling his glasses off his face and handing them to her. She examined them quickly—single vision. “They’re about four years old,” he continued. “I know I’ve needed to update them for a while.”

    “And are you having any double vision when you read?” she asked.

    “Double vision? No, I don’t think so,” he said. “I just don’t want to keep taking my glasses on and off. It makes me feel like an old man!”

    At the end of the day, Mark joined Kate in the optical lab to review Derek’s order.

    “The prescribing doctor made a note to include slab off,” Kate began. “It’s his first progressive; never had slab off. I want to make this without and see how he does.”

    Mark arched an eyebrow. “This doc in Texas prescribed slab off. You’d consider ignoring it?”

    “Of course,” replied Kate. “It’s not a part of the prescription; it’s a suggestion. I’m the optician, so I have to do what I think will work.”

    “Okay,” said Mark, “but why not call the doc and just ask?”

    “It doesn’t matter what they say, I don’t want to give this guy slab-off until I know a regular progressive won’t work,” insisted Kate.

    “What if I want to?” Mark shot back.

    “Are you going to dispense and do all the follow-up work when he hates them?” said Kate.

    The Big Questions

    • Who has the final say on using slab off—the prescribing doctor or the dispensing optician?
    • If Kate gets her way, is she obligated to disclose to Derek that she’s not following the prescribing doctor’s instructions?
    • If Mark wins the debate and the patient can’t adapt to slab off, should the additional expense be waived?
     
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    Expanded Real Deal Responses

    Ellie V.

    Janesville, WI

    1. The prescribing doctor has the final say on using slab off. If the optician went without it and the patient went back to the doctor for a re-check and finds out it wasn’t put on, the optician will have to answer to the doctor!
    2. Kate is obligated to disclose to Derek they are business partners, and not following the prescribed Rx could potentially be a liability if the patient has an accident or problems.
    3. Yes, the additional expense should be waived; it’s part of business to take care of the patients.

    Darrell L.

    Goodlettsville, TN

    While the slab off will address the vertical imbalance, there is no correction for anisometropia. Correcting image size with base curves will address both image size and vertical imbalance. Calling the prescribing doctor and requesting no slab off with base curve changes would be the correct way to address this patient’s problem. The optician is financially responsible for remakes and therefore should be allowed to do whatever it takes to correct the patient’s problem, yet consulting with the prescribing doctor will keep all parties involved happy.

    Annette P.

    Allen Park, MI

    She needs to make it to the doctor’s specific Rx or call the prescribing doctor before making. She doesn’t know the conversation in the exam room and the specific tests the prescribing doctor did to come up with that Rx.

    Howard C.

    Ferndale, MI

    Before making the new Rx I would first have Derek put on his glasses, have him tilt his head back and look through the bottom of his glasses at a near target letter and ask if he noticed any vertical diplopia. In addition, I would set up the new near Rx in a trial frame and do the same thing. If he notices any vertical double vision in either test, slab off is needed. If he does not, no slab off is needed. Taking the few minutes needed to do these tests would be worthwhile, providing a definitive answer and greatly reducing the need for a remake. The doctor should do the tests; he is the person to have the final say.

    Caitlin W.

    Montrose, CO

    I think it is a lens attribute — therefore it would be an optician decision. If the lenses are not working, generally labs will give you 60 days to make changes without charging the full lens amount again.

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    Micki L.

    Juno Beach, FL

    Call the prescribing doctor. If it was written on the Rx it is prescribed.

    Sugako A.

    Saint Louis, MO

    No slab off — try it as a regular progressive. If it doesn’t work, remake with slab off.

    Richard K.

    Lone Tree, CO

    In our practice, we take the view that when a patient moves/crosses state lines, that he now becomes our responsibility whether or not he is using our prescription or an out-of-state prescription. As “partners,” there should already be an understanding between Mark and Kate for issues like these before they crop up. As for the slab off, I don’t like to do them on PALs. It’s not that it won’t work, I just hate to put a line on a line-less product. Instead, I have my lab eliminate some of the equalizing prism on one lens to reduce the amount of vertical imbalance. Even though it doesn’t eliminate all the imbalance, it reduces it enough to keep the patient from experiencing double vision. In our state, it is considered a recommendation and I would not tell the patient one way or the other. It’s an easy calculation for the lab to do.

    Christopher B.

    Bergenfield, NJ

    With progressives, the bigger concern than a prism imbalance at near is image size differential. I would not slab a progressive unless I had a complaint from the client that they were getting diplopia at near in their progressive. The average person can adapt to a considerable prism imbalance. I would however choose the base curve and thickness so that image sizes between both lenses were closer to agreement. The optician is the final say on how the lens is manufactured. The doctor can suggest a certain brand of progressive, but it’s up to the optician and the client to decide which is best for them. I would explain to the client what slab off is, and that in this case I would not recommend that option, but if he experiences double vision when reading we may have to remake the lenses. This would be covered under most labs’ one-time remake policy, so I would waive any fees and not pass them on to the client.

    Peter N.

    Belfast, ME

    The optician should confer with the prescribing doctor to determine the purpose of the prescribed slab-off prism. If they concur that the prism may not be necessary, then the optician could try that route.
    If Kate gets her way, she should definitely divulge that information to the patient to keep him informed. This will also avoid having to backtrack.
    If Mark wins the debate and the slab-off prism is necessary, the extra fee should be waived. This person could bring many referrals to the business.

    Chani M.

    Highland Park, NJ

    First off, I would never outright ignore any element of a prescription written down on that legal piece of paper signed by the prescribing doctor. I would make a phone call to the prescribing doctor to discuss the slab off and see what his/her thought processes were when the slab off was prescribed. Depending on what transpires, I would always discuss with the patient the situation and explain that Dr. X prescribed “slab off” because he/she thinks it is best for said patient, and if it does not work we will re-evaluate the need for slab off with the patient and the prescribing doctor. Usually the lab will comp one redo, so that should not be an issue. It is important to be transparent when dealing with patients/consumers! Not disclosing information to patients can bite you in the butt.

    Rick R.

    Girard, PA

    Since they are partners there should be some dialogue about the slab off, but Kate should have the final say. After all, opticians deal with the aftereffects, not the doctors. And if Derek has dealt with this difference in Rx all his life, then going without the slab off is the right call.
    She definitely needs to be upfront about the decision, but should offer a full explanation as to why she made it in the first place.
    Waived or refunded? We require payment up front, so it wouldn’t be waived. If Derek wanted to try the slab off, and it didn’t work, I’d explain we’d remake the lenses at no charge.

    David Gilman

    Rutland, VT

    Call the doctor and tell him your view, and see what he says.
    Yes,if you tell the patient up front what you are doing to save him some money and it fails, then the do-over should only be the cost of the slab off and not the rest of the job.

    Stewart G.

    San Francisco, CA

    The doctor has the final say. The optician is incorrect; the instructions are part of the prescription, just as an OMD would write how often to take a medication.
    I would think so, because if it doesn’t work out without, and she has to put it in later, the patient may find out the prescription wasn’t followed and that’s a death knell for the practice.
    Why not call the doctor who gave the Rx and discuss the matter? Did he absolutely want slab off, or is that just a suggestion? This way, the optician can explain what the complexity with a multifocal is and what they MAY need to do for the format to work.

    Jennifer L.

    Dansville, NY

    Any experienced optician will question a doctor’s Rx, whether it be a huge change in cylinder, missing prism, or slab off suggestion. The slab off here was a suggestion and it sounds like Kate has enough experience to know that it probably isn’t warranted. I don’t think it’s necessary to inform the patient—it may be more confusing than informative. A redo isn’t going to happen—I’m confident with Kate’s judgment.

    Daniel M.

    Rockaway, NY

    If it is on the prescription it should be filled as written.

    Martha D.

    Wheatfield, IN

    If an optometrist orders a slab off you should make it according to the script. At least she should call the doctor and talk to him about the script instead of just dismissing the slab off. Never assume the patient is going to have problems.

     

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