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Including a little outside spring prep and contemplating your ‘hot summer offer.’
You already know your big picture goals. What goals or objectives are you willing to tackle to achieve them?
Some independent brands had a strong showing with renewed interest from patients and customers after the holiday lull.
Real-world insights into how independent eyecare businesses stay ahead with smart planning.
A spirit of optimism and adventure kicks off with these spring 2025 styles.
Innovations in software, wearables, and AI-based treatments have reached new heights in recent years — and even recent months.
Including glasses that help you hear and a guarantee you’ll pass your ABO and NCLE certification exams.
Including how to combat consumer marketing fatigue and where the $64.3 billion U.S. optical market is growing and contracting.
A sizing necessity for some, a style preference for others, large and small fits for all.
Part two of a three-part series on building customer satisfaction and loyalty.
Growing practices get growing pains. Here’s how to initiate an employee benefit program that doesn’t become one.
The financial rewards of treating low vision patients are ‘frankly wonderful’, he says. (And he gets hugs from patients on a daily basis.)
Their in-house branding effort marries sophistication with approachability.
In this area, the business and the personal overlap and ‘personal’ gets very personal.
Don’t be the minnow… be the shark and watch the conversations change to your advantage.
Founder Sharon Decker “didn’t see any reason why these trendy, upscale styles couldn’t find a home in Westchester.”
Eyecare, eyewear, and animal shelter?
"Over the years your tips have been so helpful to me and I am so thankful you’re here to guide us."
Yes, there is a difference and he proves that by maintaining at least three separate businesses, ‘dad mode,' and ‘me time.’
It’s been six months since the rule went into effect but the docs’ old habits are dying hard.
Like the perfect number of people to invite to keep noise manageable and a hack to get smiling even when you don’t feel like it.
Like taking time to appreciate the sky and a lesson from a master of the art of upselling.
These versatile tools can amplify your marketing, streamline operations, and enhance the patient experience. It all starts with a simple scan.
Some just set it and forget it, others are continually shopping around and price comparing.
This month we explore ideal rates of business growth and if it’s really all that important, plus what to ask job candidates now to coax out...
Dear Reader … She did not get the project done early.
The nearly 20% who do have some ideas of why it might be a good idea to start.
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April 2025
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January 2025
