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They help widen your reach to your patients and help you stand out from the competition.
He really dove right in to solve the problem of her missing progressive lens.
Spin this color wheel and you’re sure to land on sumptuous sunwear style.
Including putting meetings on hold and how to get the most out brainstorming.
Including 3 short-form video ideas you can try today.
This Florida startup’s mobile eyecare clinics tap a neglected niche — facility-bound seniors and their caregivers.
The remainder have pretty strict ones!
Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
This very public social media showdown is tarnishing their images and dragging in customers.
From their signs to their shot glasses, everything about this San Luis Obispo practice spells ‘Style’.
Of course, this Texas OD’s positive attitude and good mojo give him a head start too.
The latest product hitting the market brought to you by the newest team member on INVISION’s roster.
Plus, what’s the best way to deal with a manager who doesn’t believe in “sugarcoating” feedback.
The main driver of revenue — the staff — often gets the least amount of investment but they can make or break an office.
And just like state opticianry requirements, your opinions were all over the place.
Plus a viral lid wipe and two pills a day for better eye and heart health.
It' not just a buzzwords, its a path toward a sense of comradery and empowerment for your team.
As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.
There is no one correct way to win but you do need to find the people who will clap loudest.
Literal jewelry for your face, these styles prove they’re the only jewels you need.
"The little tidbits throughout the magazine are so helpful to a cold start one year in..."
Including a new opticianry training program and some scary stats about the prevelance of diabetic retinopathy.
Like training staff to sell in uncertain times.
Including Risky Business, Labor Day and the start of fall.