ACCORDING TO THE Vision Council’s Focused inSights 2022 Digital Habits report, 56% of U.S. adults have purchased eyewear online at least once, 35% of Rx glasses wearers have bought their glasses online at least once, and 53% of those who use non-Rx products have bought eyewear online. Compulink’s MyEyeStore which builds privately branded e-commerce stores, has grown to 1 million registered patients. “The future of e-commerce in independent optical is near real time inventory syncing with your existing systems to seamlessly digitally display and sell the eyewear collections that make local practices and retailers stand out from their competition,” says Dave Barton, co-founder and CEO of Optify.
Square Communications
Square Online lets businesses style their web presence with Order Online, Shop All layouts, pre-curated Site Styles, and Advanced Design Controls. They’ve matched Updated Page Loading States to sellers’ brands. Practices can use Square Online Checkout to create payment links, buy buttons, or QR codes to quickly collect payment and accept coupons.
(800) 470-1673 | squareup.com
Compulink Myeyestore
Builds e-commerce stores for practices to sell their contact lenses and other products. It holds all the inventory and ships directly to patients. It works with any distributor and any platform and takes a small percentage of what the doctor sells. It seamlessly integrates with a practice’s website, and if the doctor uses Compulink’s EHR, then the patient’s prescription goes directly to MyEyeStore.
(952) 463-1200 | myeyestore.com
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Dr. Contact Lens
Software ordering platform for eyecare practices to market and sell contact lenses to their patients. Charges a monthly subscription fee to sign up and sends automated reminders for refills and when to schedule next eye visits.
drcontactlens.com
Everyware
A flexible and integrated payment and customer engagement platform. It enables businesses to accept a variety of payments, do secure invoicing, and messaging to get paid faster. Its seamless payment engagement platform integrates with all existing software platforms.
(844) 311-5597 | everyware.com
Sell Smart Not Hard
OpticalNearMe.com offers a directory that connects online browsers to local opticians. In addition, it provides a template of a virtual optical shop that can integrate with any online or physical store and it offers a virtual try-on with avatar feature that pairs with Frames Library.
(917) 789-5948 | sellsmart-nothard.com
Optify
An optical sales tool software company that displays your eyewear online so patients can pre-shop brands and styles of frames from your inventory on any device before an eye exam.
(760) 456-8799 | optifyonline.com
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Smart Ways to Use E-Commerce Platforms
Samantha WhiteUnity Eye Centers, Norfolk, NE
We started using Compulink’s MyEyeStore two years ago and in one year—June 2022 to June 2023— we’ve done $2 million in sales, mostly CLs. Once patients place an order on our website, they can either pick up in the office or ABB fulfills the request and MyEyeStore ships them. Patients aren’t limited to ordering during business hours. We’ve added skincare products, vitamins, and dry eye products, which anyone can order, not just patients. We can control what’s in our store, promote our own products, and pick and choose our own layout and design. If MyEyeStore carries the products, they will mail them to patients on our behalf. They send a text alerting patients their order has been received, and give them a tracking order once it has shipped.
Brianna Rhue, OD
West Broward Eyecare, Tamarac, FL
Many ODs don’t understand patient data and the benefit of taking care of each patient all the way through their visit. By using a contact lens ordering portal or Optify we give patients the chance to do business with us the way they want to do business with us. If a single OD sees 15 patients a day, 70% will order contacts from them but about 30% will not, so you may have approximately $200,000 walking out your door. Dr. Contact Lens processes orders and doctors pay a low monthly subscription fee to help them capture walking scripts with many added benefits. It is important to note that about 80% of orders come from text, 15% from email, and 5% from a doctor’s website, which tells you how patients like to order. About 30% of orders come in overnight between 6pm-9am. If patients price shop, the doctor wins every time.
