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How Eyecare Practices Can Utilize TikTok and Instagram for Marketing Success

Including 3 short-form video ideas you can try today.




WITH MILLIONS OF active users worldwide, TikTok and Instagram are two of the world’s most popular social media platforms. While Instagram Reels and TikTok videos are often associated with dance challenges and viral videos, these platforms have also become valuable marketing tools for businesses around the world.

Whether you’re looking to increase your brand awareness, drive more patient traffic to your practice, or have fun with your marketing, TikTok and Instagram are excellent platforms to consider.

For eyecare practices, in particular, short-form videos present an exciting opportunity to reach a new audience of potential patients and connect with them in fun and engaging ways. You can share informative and entertaining content about eye health and eyewear fashion, as well as shareable snippets of your office culture and behind-the-scenes footage. By incorporating current trends and creating content that resonates with your target audience, you can increase brand awareness and ultimately drive more patient traffic to your office.

Additionally, TikTok and Instagram’s algorithm rewards consistent posting and engagement, so eyecare practices that regularly post content and interact with their followers will likely see the most significant benefit from the platform.

But what’s the first step? Here are three ideas you can try this week.

1. Eye-Opening Facts: Create informative videos that share interesting facts about the eyes and vision. These can cover topics intended to teach their audience something they don’t know, such as how the eyes work, common vision problems, and tips for maintaining good eye health.


2. Fun Eyewear Fashion: This week, showcase your latest frames and help your followers find the perfect pair of glasses. Create videos that feature different styles of eyewear and provide tips on how to choose the right frame for one’s face shape, personal style or a specific task. Include playful elements, such as adding filters or music, to make the videos more fun and shareable.

3. Eye Exercises and Wellness Tips: Another great idea for this week is creating videos that demonstrate exercises and tips for improving eye health. You can focus on techniques for reducing screen time and strategies for avoiding digital eye strain, talk about vision therapy, or any other services you offer. The options are endless!

The key to success on TikTok and Instagram is to create content that is informative, engaging, and shareable. By creating videos that appeal to a wide audience and tapping into current viral trends, you can increase your visibility and build a loyal following of patients and potential patients.

Cassandra Stewart is a copywriter for Marketing4ECPs, where she produces engaging and informative digital content for eyecare practices all over North America. Outside of work, Cassandra enjoys spending time outdoors and exploring Calgary’s food scene. Cassandra can be reached at 


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